จำนวน Repository ( 6 )

พฤติกรรมการเลือกใช้สื่อการเรียนการสอนภาษาไทยออนไลน์ของนักศึกษาจีน ที่เรียนสาขาวิชาเอกภาษาไทยในกรุงเทพมหานครและปริมณฑล
พฤติกรรมการเลือกใช้สื่อการเรียนการสอนภาษาไทยออนไลน์ของนักศึกษาจีน ที่เรียนสาขาวิชาเอกภาษาไทยในกรุงเทพมหานครและปริมณฑล

online media has increased. At the same time Chinese students opportunities to learn Thai through real-life experiences in Thailand are limited by such circumstances. Chinese students need more online Thai teaching media to improve their language skills. Therefore the researcher is interested in studying the use of Thai language teaching and learning online media of Chinese learners. A questionnaire was used to collect data form Chinese Learners with Thai Major in Bangkok and Rural Areas. The results are as follow: Smart Phone is the most use device for use online media. Google translate application is the most use online media. The mostly of participants use online media for translation and interpretation. The mostly of participants choose and use their own decision after familiar with media. And the top three most common media usage problems are: First lack of concentration in online class. Second the content of Thai language teaching and learning online media is insufficient to meet expectations. Third the translation application cannot be translated correctly. From the in-depth interviews it was found that The most satisfying online Thai teaching medium is Zoom. The characteristics of Thai online teaching media that are most satisfied with the use are ease of use. And The most important factor in choosing online Thai language teaching materials is the accuracy of the information.

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พฤติกรรมการเปิดรับสารสนเทศทางสื่อออนไลน์ของนักศึกษา มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
พฤติกรรมการเปิดรับสารสนเทศทางสื่อออนไลน์ของนักศึกษา มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The purpose of this research was to study the behavior of students of Rajamangala University of Technology Phra Nakhon in receiving information via online media. The sample consisted of 390 undergraduate students of Rajamangala University of Technology Phra Nakhon in the academic year 2021 by accidental sampling. The research instrument was an online questionnaire. The statistics used to analyze the data were percentage mean and standard deviation. The results of the study on the behavior of students using online media for information exposure revealed that most of the students used their smart phones to receive information via online media for more than 4 hours on average every day. The behavior of receiving information via online media of students found that the type of online media that students used the most is Line followed by Messenger and YouTube. The purposes of the most exposure to online information are for communication and/or conversation followed by follow-up on current interesting events and for work channels such as online shopping and financial investments etc. The forms of information that most exposed to online media are entertainment followed by general knowledge and news. The content received from online media the most is movies dramas followed by songs lyrics melodies and currently interesting issues.

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กลยุทธ์การสร้างตราสินค้าและภาพตัวแทนตราสินค้าที่เกี่ยวของกับสัญญะความเป็นชายบนสื่อ ออนไลน์ของกลุ่มธุรกิจเครื่องดื่มแอลกอฮอล์(ในสังคมไทย)
กลยุทธ์การสร้างตราสินค้าและภาพตัวแทนตราสินค้าที่เกี่ยวของกับสัญญะความเป็นชายบนสื่อ ออนไลน์ของกลุ่มธุรกิจเครื่องดื่มแอลกอฮอล์(ในสังคมไทย)

A textual analysis of Branding Strategies and Masculine Representations of the Alcohol Online Media Promotions in Thailand is qualitative research. The scope of this research is from 1st January 2019 to 31st December 2019. The research objectives are (1) to interrogate the marketing communication forms used for the online alcohol brand promotions in Thailand and (2) to explore the themes of masculinity represented in the online alcohol brand promotions in Thailand. The purposive samplings employed in this examination are the top 3 popular alcoholic Facebook fan pages categorized by the website socialbakers.com. These are such as Chang World Singha Corporation and Meridian Brandy. In the accumulation of all three alcoholic brand followers Chang World Facebook fan pages had 1598 930 followers Singha Corporation Facebook fan pages had 941279 followers and Meridian Brandy had 103860 followers. In terms of the overall online posts found from all alcoholic brand samplings the overall result found 1038 posts 147753 Likes and 5200266 Shares online. The research result found that the product brand communication strategy is the key brand strategy using the most or around 59.92 % (n= 1038). In the detail of this the product brand communication strategy found that the Emotional Appeal strategy had been used the most around 59.67 % compared with merely 1.25 % of Rational Appeal strategy. The overall masculinere presentations found from all alcoholic online brand promotions found that there are three keythemes of ideal masculinities. These are such as (1) the Friendly men who are laidback easygoingand enjoy spending time with friends (found around 56.45%-Mostly found from Chang Brand promotions) (2) the kind middle-aged men who are successful in life love friends caring others and social responsibility (found 36.61%- mostly found from Singha Brand Promotions) and (3) the playful men who are playful funny work hard looking for rewards in life after a hard-working day (found around 6.94%-mostly found from the Meridian Brandy Brand Promotions)

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การประเมินประสิทธิภาพการใช้สื่อออนไลน์ ในการเรียนวิชาเรขภาพคอมพิวเตอร์สำหรับนักศึกษา คณะวิทยาศาสตร์และเทคโนโลยีมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ผ่านระบบเครือข่าย
การประเมินประสิทธิภาพการใช้สื่อออนไลน์ ในการเรียนวิชาเรขภาพคอมพิวเตอร์สำหรับนักศึกษา คณะวิทยาศาสตร์และเทคโนโลยีมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ผ่านระบบเครือข่าย

This research has focused on the efficiency of using online media computer graphics based on concepts and theories of learning networks for students in computer science faculty of science and technology Rajamangala University of technology Phra nakhon because at present the network access can be accessed anytime the researcher has the idea to measure the effectiveness of learning in computer graphic courses. that students will have much interest 1) The population of this study consisted of 30 undergraduate students who attended the Computer Education and Training subject. The instruments utilized to design the lesson included. Tools used to develop lessons consist of a system LMS 2) The tools employed in evaluating quality of the online lesson consisted of the learning management plans a 20-item pre-and post-test an authentic assessment with rubric scores and a students’ satisfaction questionnaire. The results revealed that 1) The efficiency of the online lesson constructed was at 85/84 which was higher than the criterion set (80/80) 2) The students’ learning achievement was higher at .05 level of significance 3) The students’ satisfaction on the online lesson was at high level 4.31

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การกำกับดูแลการเผยแพร่เนื้อหาผ่านสื่อออนไลน์ของนักข่าวพลเมือง
การกำกับดูแลการเผยแพร่เนื้อหาผ่านสื่อออนไลน์ของนักข่าวพลเมือง

This article discusses the offense of citizen journalists in presenting content through online media. The current form of communication in the online media changed from one-way communication to two-way communication. Recipients also change roles from news receptors only to simultaneously become a messenger. The change in communication patterns has resulted in citizen journalists who are responsible for presenting news around them. These journalists however generally preformed their jobs to a particular group of people through ออนไลน์ media such as blogs web sites and social media sites. Without the training in journalism. For the dissemination of content through online media citizen journalists have a great variety of contents and present them in the formats of messages pictures videos live broadcasts via many important social media such as Facebook Twitter etc. and the created websites. The content is published in either legal or illegal manner. The nature of the offense of the citizen journalists appearing in the online media can be identified as follows: 1) presenting false news in the online world 2) presenting political violence content 3) presenting erotic content 4) sexual and obscene 5) serious language expression 6) cyber bullying and cybercrimes: youth falling victim to cyber bullying; being threatened to the verge of scary annoyance and anger; being sexually harassed or abusive with obscenity 7) providing defamatory content and 8) providing offensive materials. In addition this article aims to present the ethics related to the offense of citizen journalists. The laws relating to the offense of four citizen journalists are the Constitution of the Kingdom of Thailand BE 2560 The Criminal Code Act BE 2496 the Act that shall apply the provisions of Part 1 of the Civil and Commercial Code 1992 and the Act on Offenses Against Computer (No. 2) BE 2560; and City Reduces Offender Law.

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