The purposes of this study were to investigate 1) population factors 2) behavior of service users 3) opinions on marketing mix 4) compare the consumer behavior classified by their demographic factors and 5) compare their opinions on marketing mix classified by their demographic factors. The sample group of the users of badminton court of White House was 412 people who were asked to respond to a questionnaire designed to collect the research data. The data analysis applied frequency distribution tables percentage mean standard deviation and inference statistical data. It was found that the consumers decided to use the court service at White House Badminton court more than 6 times with the individual three hours of each use and with usually groups of two. Mostly reasons for using the service were for being healthy and most users brought their own equipment. They normally rented or bought the equipment and other things such as the badminton rackets socks or water at the court. The Marketing mix affecting the decision-making behavior of choosing to use the White House badminton court was the standard of the equipment for its acceptable price. In term of the distribution channel it was found that the users appreciated convenient parking facilities. For the promotion of marketing it was found that the advertisements were interesting and came in a variety of ways. In terms of People Marketing the service efficiency was found to have encouraging personality and in terms of the physical characteristics it was found that the use of the service was appropriate and the service process was quickly delivered in time.

The research on opinions and demands of viewers digital TV via applications has objectives as follows 1. to study the opinions and needs of users who view digital TV via application; 2. to study the opinions and needs of the management from agencies organizations public sector private sector state enterprises and scholars involving in television media industry; 3. to establish guidelines for developing appropriate program format for digital TV application. The researcher used mixed research methodologies by combining two methodologies qualitative research and quantitative together. Both methodologies were used in conducting this research simultaneously in a single period. Data of both methodologies was collected and analyzed separately whereas the results were combined and interpreted. Then the results were discussed by comparing the similarity and difference of both methodologies. The qualitative research methods consisted of document review observation and in-depth interview. The quantitative research methods consisted of questionnaire from sample groups and statistical analysis. Research results revealed that according to opinions and demands of viewers digital TV via applications (most people downloaded digital TV viewing application on Android platform) the most watched channel is channel 8; on average they watched digital TV 5 days per week with minimum 3 hours of viewing time; the types of program that people watch regularly were dramas which they can watch offline afterwards. Overall the users had positive attitude towards their experience in using digital TV application with average score totalling 3.96. The factor that received the highest score was the convenience of using digital TV application which received average scores totalling 3.96 (agree). The second highest score which totalled 3.85 (agree) was usefulness. Usage protocol received 3.79 scores (agree) and service received 3.56 scores (agree). The most important factor according to the sample groups when choosing digital TV application was quality. Features format and structure were then considered respectively. As for the opinions of the management from agencies organizations public sector private sector state enterprises and scholars involving in television media industry they wished to see constant development in digital TV programs that would keep up with the ever changing technology as well as marketing factors relating to advertising incomes and other incomes.

TThe objective of this independent study was to compare the opinions of The Government Pharmaceutical Organization employees’ towards the waste management within the organization. The participants were classified by personal characteristics of The Government Pharmaceutical Organization employees; and the research instrument used was a questionnaire. The research data applied the statistics included percentage frequency average standard deviation. The research hypotheses were tested by independent sample t-test. One Way ANOVA (F-test) was applied to verify two variables while Scheffe was used to test the research hypotheses among more than two groups of variables. The results of the study revealed as follows. 1. Most of the personnel were males aged between 31-40 years old holding Bachelor’s degrees in the area of production process with 5 to 10 years working experience. 2. Their opinions towards the waste management within the organization were found that the overall picture was rated in the high level in every aspect arranging from the average values of the highest to lowest namely Reuse Recycle and Reduce aspects respectively. 3. The results of the hypothesis testing revealed that the sample personnel of different genders have dissimilar opinions on the waste management within The Government Pharmaceutical Organization on the in the Reuse Recycle and Reduce ง aspects areas with statistical significance at the level of 0.05 and their different educational levels resulted in dissimilar ideas on the waste management within the organization regarding the Reduce aspect at statistical significant at the level of 0.05.

The purpose of this study was to study 1) opinions and needs of cooperative saving members towards the existing welfare services and their additional needs 2) to compare the opinions of members of the savings cooperative on the welfare services received and 3) to compare the demand for additional welfare services of the saving cooperative members. The personal factors were classified and a questionnaire was used as a tool to collect data. The data analysis statistics included percentage mean and standard deviation. The hypothesis was tested using t-test and one-way ANOVA was applied. The Scheffe pair test was used if the statistical significance was found at 0.05. The research disclosed that the majority of respondents were married males between the ages of 51-60 years old whose educational level was lower than the bachelor’s degree. They mostly worked as government employees with more than 10 years of service and earned monthly income of 20001-25000 Baht. Their existing welfare services are capital stocks followed by ordinary and emergency loans respectively. Different opinions in the comparative analysis were found among the individual factors of welfare services in terms of their gender age status and education. However they were similar in terms of the type of employment service term and monthly regarding to the welfare services received. As for the comparative analysis of individual factors it was revealed that there were different needs for welfare services because the members with different education levels required distinctive welfare services at the statistical significance of 0.05. However ง the personal factors including gender age status type of employment service term and monthly income were similar concerning their needs for additional welfare services.

The purpose of this research was to study 1) Rajamangala University of Technology Phra Nakhon personnel’s opinions towards organizational change from a public to national university and 2) to analytically compare the personnel’s opinions towards the change of organization from a public university to national university. The factors were classified into types of personnel gender age educational level work tenure salary and work department. The instrument used to collect data was a questionnaire; the data collected were then analyzed through frequency percentage mean standard deviation t-test f-test and One-Way ANOVA. Schaeffer Method was applied in case the significant difference was found at 0.05. The results of this research revealed that Rajamangala University of Technology Phra Nakhon personnel’s opinions towards the change of organization from a public university to the national university in terms of the structure technology organizational culture and as a person in the overall was at a high level. It was also found that the personnel of Rajamangala University of Technology Phra Nakhon with different educational levels demonstrated different opinions towards the change of organization from a public university to national university. Also Rajamangala University of Technology Phra Nakhon personnel from different faculties of affiliations were dissimilar in opinions towards the change of organization from a public university to national university.