จำนวน Repository ( 1852 )

พฤติกรรมการซื้อสินค้าในร้านสะดวกซื้อของผู้บริโภคในพื้นที่อำเภอหนองโดน จังหวัดสระบุรี
พฤติกรรมการซื้อสินค้าในร้านสะดวกซื้อของผู้บริโภคในพื้นที่อำเภอหนองโดน จังหวัดสระบุรี

This research aims to study 1) personal characteristics that affect the purchasing behavior of consumers in convenience stores in Nong-Don District Saraburi province and 2) retail market factors that affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province. The sample group used in the research consisted of 400 people in Nong Don District Saraburi province. The instrument used for data collection was a questionnaire. The statistics used for data analysis were percentage mean standard deviation a statistical significance test with a value of 0.05. The results of the research are that 1) most of the sample groups were female aged 21-25 years with status occupation student a monthly income less than or equal to 10000 Baht and an education level below bachelors degree. 2) Furthermore factors influenced the purchasing behavior in convenience stores. Overall the average score was at the highest level. The process had the highest average score followed by the product and distribution physical characteristics personnel and marketing communications. The aspect with the least average score was the price. 3) Shopping behavior in convenience stores was analyzed by hypothesis testing. It was found that different sexes had different purchasing behavior in convenience stores in Nong-Don District Saraburi province. It was significantly different at the 0.05 level and age marital status occupation monthly income educational backgrounds. The different is consumers purchasing behavior in convenience stores in Nong-Don District Saraburi province were significantly different at the 0.05 level. Retail market factors like products price distribution marketing promotion personnel process and physical appearance affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province.

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การทำงานเป็นทีมที่ส่งผลต่อประสิทธิภาพการทำงานของคุณครูและบุคลากรทางการศึกษาในสังกัด โรงเรียนสำนักงานเขตพื้น ที่การศึกษาประถมศึกษากรุงเทพมหานคร
การทำงานเป็นทีมที่ส่งผลต่อประสิทธิภาพการทำงานของคุณครูและบุคลากรทางการศึกษาในสังกัด โรงเรียนสำนักงานเขตพื้น ที่การศึกษาประถมศึกษากรุงเทพมหานคร

This independent study to the teamwork performance that affects the efficiency of government teachers and education personnel affiliated with the schools under the office of the primary education in Bangkok area. The objectives are 1) to study personal factors of education personnel that affect teamwork performance that affect the efficiency of government teachers and education personnel affiliated with schools under the office of the primary education in Bangkok area. Furthermore 2) to study the team composition that affects the work performance of teachers and education personnel affiliated to schools under the office of the primary education in Bangkok area. By using questionnaires designed to teachers and education personnel from the office of the primary education in Bangkok area for 334 samplings using the Taro Yamanae formula. Testing was done in descriptive statistics using frequency percentage mean and standard deviation while hypothesis testing was t-test F-test (ANOVA) and double test by method Least Significant Difference (LSD) and Pearson Product Moment Correlation Coefficient. The result of the study found that most responders were female aged between 21-30 years old working in middle-sized schools and having a bachelors degree. Most had an income between 15001-20000 Baht and most of them had been government teachers in operating positions for 5-10 years as civil servant and the study found team composition factors such as environment composition and appearance the feature design and process affected the teams performance at a high level. The reason was trust between education personnel team members. There also was a high degree of satisfaction with the working environment and the excellent collaboration between team members. Team members were able to resolve obstacles together effectively. There was good communication between members and the members had no conflict with each other’s. However the education personnel should have a positive attitude to work with other people and alone. Negative thinking cause no bias towards others and decrease performance. The results of the hypothesis testing indicated that sex age school size income position level different occupations of government teachers and education personnel could not differently affect teamwork performance as could not different for education job titles and working ages the difference will affect performance of the team composition factors. The factors were statistically significant at the 0.05 level and the team composition factor. There also was a correlation in the same direction with the efficiency of teamwork of government teachers and education personnel. It was statistically significant at the 0.05 level.

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เจตคติ คุณภาพชีวิต และมนุษยสัมพันธ์ที่ส่งผลต่อประสิทธิผลการปฏิบัติงานของพยาบาลวิชาชีพ โรงพยาบาลเอกชนขนาดใหญ่ในเขตกรุงเทพมหานคร
เจตคติ คุณภาพชีวิต และมนุษยสัมพันธ์ที่ส่งผลต่อประสิทธิผลการปฏิบัติงานของพยาบาลวิชาชีพ โรงพยาบาลเอกชนขนาดใหญ่ในเขตกรุงเทพมหานคร

This research aims to study attitudes quality of life and human relationships affecting the performance of professional nurses in large private hospitals in Bangkok. The sample group consisted of 400 professional nurses in large private hospitals in Bangkok. Data were collected using questionnaires. The statistics using were descriptive statistics like frequency percentage mean standard deviation and inferential statistics. The results showed that most respondents were female aged between 31 – 40 years with a bachelors degree and an average monthly income between 30001 - 40000 baht. The overall work attitude factor is at a very agreeable level. The mean value was 3.81. The overall Quality of life at work factor was at high level of agreement. The mean was 3.73 and overall human relations at work factor was at a high level ofagreement with an average of 3.88. Work attitude and human relations at work factors had a statistically significant effect on the performance of professional nurses in large private hospitals in Bangkok at the 0.05 level.

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รูปแบบความอยู่รอดของธุรกิจโรงแรม กลุ่มจังหวัดภาคใต้ฝั่งอันดามัน
รูปแบบความอยู่รอดของธุรกิจโรงแรม กลุ่มจังหวัดภาคใต้ฝั่งอันดามัน

This research aims to 1) study current conditions trends in change management transformational leadership and service innovation in the future for hotel business survival in Southern Andaman provinces and 2) present survival model of hotel business in Southern Andaman provinces. The research methodology used in the study was Qualitative research by using the Delphi technique with 19 experts and added with quantitative research which the sample was 400 Thai consumers. The research results revealed that the current conditions of the hotel business in Southern Andaman provinces in the past most of the consumers were foreigners but from the effects of the epidemic causing change in consumer behavior. At present and in the future there will be more Thai consumers. Therefore business owners need to plan to support on Thai tourists by focus on natural attractions and increase in safety measures from the epidemic. Transformational leadership would focus on inspiration motivation. Service innovation in the future would focus on marketing innovation and reduce exposure. Survival model of hotel business in Southern Andaman provinces consist of 1) competitiveness 2) adaptability and 3) efficiency. Survival model of hotel business in Southern Andaman provinces checked by index of congruence (IOC) by 5 experts and found that index of congruence was greater than 0.50.

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การพัฒนาผลิตภัณฑ์ขนมกลีบลำดวนปราศจากกลูเตนจากแป้งลูกเดือย
การพัฒนาผลิตภัณฑ์ขนมกลีบลำดวนปราศจากกลูเตนจากแป้งลูกเดือย

The purposes of this study were 1) to study the basic recipe of Khanom Gleeb- Lamduan. 2) To study the types of Job’s Tears flour used as a substitute for wheat flour in the recipe of Khanom Gleeb-Lamduan. 3) To study the quantity of supplemented xanthan gum was studied in the recipe of Khanom Gleeb-Lamduan from Job’s Tears flour to improve texture. 4) To study the chemical composition of Khanom Gleeb-Lamduan from Job’s Tears flour. The results of the sensory quality evaluation with a 9-point Hedonic scale favorability score by 30 taste panelists found that the basic formula of Khanom Gleeb-Lamduan that was selected contained 55% of the ingredients including wheat flour soybean oil and icing sugar 27.50% and 17.50% respectively. The results of a study on the type of Job’s Tears flour suitable for substitute for wheat flour for the development of gluten-free Khanom Gleeb- Lamduan recipe. It was found that Khanom Gleeb-Lamduan made from dried milled job’s Tears flour had a higher score on the tasters favor than that made from commercial milled Job’s Tears flour and boiled Job’s Tears flour (p≤0.05). Tasters rated their preference for Khanom Gleeb-Lamduan from Jobs Tears flour with added xanthan gum to improve texture characteristics in the amount of 1% of millet flour preferring it over Khanom Gleeb-Lamduan with Jobs Tears flour added at the rate. 0.5% and at a rate of 2%. Khanom Gleeb-Lamduan had average liking scores in terms of appearance color smell taste texture (crusty) and overall liking was 7.33 7.40 7.86 7.53 7.76 and 8.10 respectively which were in moderate to high liking level. The approximate chemical composition of 100 g of Khanom Gleeb-Lamduan from JobsbTears flour contains 6.75 g of protein 27.46 g of fat 2.64 g of moisture 62.21 g of carbohydrates 0.94 g of ash and 522.98 kcal of energy which is similar to that of the basic recipe of Khanom Gleeb-Lamduan using wheat flour but it has a higher ash content than the basic formula. This is because Jobs Tears contains high amounts of many minerals. Khanom Gleeb-Lamduan from Jobs Tears flour is therefore a healthy snack for general consumers. In particular consumers with gluten intolerance can also eat it.

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