This research was aimed at analyzing the content and method of communication the embedded in ecotourism promoting media produced by the concerned agencies in Suphanburi province utilizing semiotics and concepts concerning tourism along with the indepth analysis on the phenomena in the areas under study as the research framework. The researchers focused on analyzing the meaning of signs apparent in the 5 types of media chosen as the study objects. The findings reveal that the contents embedded in the tourism promoting media had contained 2 main factors – variety of tourist attractions and agricultural way of life. Both were related to tourism in an interesting way particularly the use of media for publicizing tourist attractions. Communicative methods apparent in the tourism promoting media came up in 4 modes – paradigmatic communication resulting from using small parts to simultaneously communicate metonymic communication using certain part to represent the whole binary opposition to communicate the meaning of two exclusively different things and intertextualitybased communication through which the cues of old signs were used to build up value in the new context.

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.

This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community Amphoe Bang Plama Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism.

This research was aimed at gaining understanding about the thoughts and beliefs embedded in the house-decorated pictures and analyzing the methods used in con-structing semiotic meaning embedded in the pictures use for decorating the houses. The sources for the study were the pictures set up to decorate the houses of the people in a comrunity in Song Phi Nong District Suphan Buri Province. The research had selected a house 10 serve as the sample for the study. The research project was inspired by the phenomenon ff using pictures to decorate the house. This phenomenon was interesting and reflecting the rotions proposed by semiotics. The findings reveal that the pictures used in decorating the house had reflected 3 beliefs: firstly social values covering the love and stronghold in the nstitutions of nation religion and monarchy and the mintenance of ones life in compliance t0 societal customs and traditions; secondly the social relationship covering the love and faith bf ancestors and; thirdly the self-presentation signifying personal life successes and adora?ion of bureaucratic rankings. Regarding the method of semiotic communication it was found that the house-decorated pictures indirectly carried the meaning. There was the use of parts to represent the whole and the use of sets of signs in the same paradigm. Another interesting rnding was the signs used in the house decoration were blended and borrowed from other tontexts to construct the meaning in a particular context as well.

The purpose of this research were to study Rajamangala University of Technology Phra Nakorn personnel working morale and compare their working morale in sex age experience education position and working field. Questionnaires were used to collect data from 1139 Rajamangala University of Technology Phra Nakorn personnel. Eight Hundred and seven questionnaires were returned.