This study aimed to develop a homestay village for environmental conservation services. The study divided into 2 stages. The first stage was to study and survey general information and operations of the homestay villages for conservation tourism services. The second stage was to develop the homestay village for environmental conservation tourism services. The mixed methods were employed. The major findings revealed the following: 1. The developed homestay village for environmental conservation tourism services had 6 component’s: (1) Survey a study of document survey of community environment and tourism resources ; (2) Operation planning operation publicizing information to the village people organizing a training on an environmental conservation ; (3) Organization Setting; (4) Relations ; (5) Service welcoming to tourists tourists activities and nearby tourist activities ; and (6) Evolution assessing within the homestays and requesting for evolution from the Tourism Authority of Thailand. In confusion the developed homestay village for environmental conservation tourism services could develop knowledge attitude and behaviors in environmental conservation of the people with homestay service experiences. These people had awareness and responsibility in sustainably environmental conservation in the future.

The objectives of this research are: (1) to investigate the potential of agrotourism project sites in Bangkok and its vicinity that are officially recognized as following the principles of the Philosophy of Sufficiency Economy; (2) to create a good relationship between the researcher and the local community tourism academics experts and farmers. This study was conducted by means of semi-structured interviews and questionnaires. The participants are stakeholders including community leaders and agricultural owners. Content analysis was employed to analyze the qualitative data. Descriptive statistics (percentage and mean) was employed to present the quantitative data. The results of this research reveal that: (1) The strengths of the agro-tourism project sites include knowledge of the new agriculture theory and the expertise of owners. (2) The weaknesses include lack of services for tourists rest areas and parking. (3) Base on all 34 indicators of 4 factors the overall averages scores of both agricultural sites are in the intermediate level at 2.24 and 2.11 respectively. (4) The most important factor determining the potential of agro-tourism sites is good attractive location and the least important factor is lack of service.

The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.