The objectives of this research are to study marketing mix factors of banana flour in bakery business and to study organizing factors of banana flour in bakery business. Data were gathered by using in-depth interviews and questionnaires. The samplers of this research are bakery business in Bangkok to analyze it through typological analysis domain analysis and descriptive statistics. The result of this research shows that there are 32 Marketing Mix factors divided into 8 Product factors 4 Price factors 6 Place factors and 14 Promotion factors. There are 12 Organizing factors divided into 4 Environmental factors 2 Organizational factors 3 Buying Center factors and 3 Individual factors and show that Price factors Place factors Product factors and Promotion factors were at high level respectively. Buying Center factors Environmental factors Organizational factors and Individual factors were at high level respectively. The researchers provided commercial marketing guidelines of banana flour in bakery business for entrepreneurs and advised them to improve packaging of banana flour to promote the image of banana flour as a healthy food to develop distributing channel through retail stores to focus on marketing communication through online to plan a long term banana flour marketing strategies and to create a good relationship with bakery business owner.

Changing in the present era led Rajamangala University of Technology Phra Nakhon needed to emphasize on its policies to comply with the national policy related to the creative ideas for the development of innovations internet learning forming Smart Farmer & Smart Startup and the specialist labors. Thus this was for the Thai society to step into the “innovation driven economy.” In response to the national policy it aimed at the university development toward basic changes in persons and organization adjustment to become university 4.0 together with the academic line to answer for the needs of problem solution and develop to become equivalent with other universities. According to this significance the researcher interested to study on the relationship among transformational leadership the follower’s adjustment and the follower’s performance. The research objectives were 1) to study on the relationship between the transformational leadership and the follower’s adjustment and; 2) to study on the relationship between the follower’s adjustment and the follower’s performance. Thus this would be used as the guideline to develop the administrative tasks in the organization and any units for the effectiveness and efficiency. This quantitative research adopted questionnaire as the research instrument. Data was collected from 270 samples. Data analysis was done through the use of CFA to seek for the relationship of the variables and the hypotheses were tested by the Structural Equation Modeling: SEM. The result of the research shows that transformational leadership with ideology forming inspiration intellectual stimulation and individual consideration had lesser than 5 p-value in all aspects. Thus it can be concluded that all 4 forms of the transformational leadership had the positive relationship with the follower’s adjustment while the follower’s adjustment also had the positive relationship with the follower’s performance. Therefore according to the research results the organization leader shall forsee and aware on the significance of leadership in form of leader with ideology vision ability in emotional management and good ethic motivated for the work inspiration forming attitude and stimulate the soul of followers to have creative ideas and new innovations amid the condition of changes in the present era.

The purpose of this research was to investigate the factors affecting internet usage of the general public in Linthin Thong Pha Phum District Kanchanaburi province. Analyzes of opinions on factors affecting internet usage. When classified according to the social characteristics and norms of Internet users. Personal factors Motivation and ability of the person to exchange knowledge. Confidence factors system security privacy and the benefits of using. It was found that the opinions on satisfaction were at the high level. And when the value of the entertainment. The opinions on satisfaction were at the highest level.

The objectives of this research are to study opinion of consumers towards marketing mix of health banana flour cookies and to compare opinion of consumers towards marketing mix of health banana flour cookies. The research instruments used for data-gathering were questionnaire by using simple random sampling. The samples of this research were 400 health food consumers in Bangkok whose age range from 21 years and over. Descriptive statistics for data analysis included Percentage Mean and Standard Deviation. Due to inferential statistics t-test was used to determine the differences between two independent groups while One–way Analysis of Variance was used to F-test. Lastly Least Significant Difference (LSD) was used to determine the difference between two means. The results were as follows : most of participants were female with age range from 21 to 30 years and the average education level was undergraduate. The majority of participants were state enterprise employees with average monthly income lower than 20000 Baht and single. This reseach revealed that consumers had a high level of opinion towards marketing mix of health banana flour cookies. Product Place Promotion and Price were at high level respectively. The results of hypothesis testing indicated that different demographic characteristic of participants which consisted of gender age level of education income and marital status resulted in indifferent opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The different of occupation resulted in different opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The result suggest that marketing mix should be applied by communicated the features of banana flour cookies set the price higher than regular cookies distributed it to healthy product retailer and used online marketing especially student groups.

The objectives of this research are to study marketing mix factors of banana flour in bakery business to study organizing factors of banana flour in bakery business and to provide them marketing guidelines of banana flour in bakery business. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research composed of 196 bakery business with 100% response rate. The results were as follows : The marketing mix factors of banana flour in bakery business in price place product and promotion were at high level respectively. The organizing factors of banana flour in bakery business in buying center environment organization and individual participants were at high level respectively. Recommended marketing guidelines the marketing of banana flour in bakery business are providing features and benefit of banana flour on the packaging label for a better understanding setting the price of banana flour pricing banana flour over the dough to add more valve distributing banana flour to bakery store and related using marketing online to promote banana flour creating a long term plan for a stronger banana flour market and studying organizational structure of bakery business by focusing on purchasing authority.