จำนวน Repository ( 2 )

การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์
การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์

The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale Method sale Public relations Value added community culture product and Administrating home stay sector.

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Factors Relating to the Growth of SME in Ratchaburi Province
Factors Relating to the Growth of SME in Ratchaburi Province

The purposes of this study were to investigate factors which relate to the growth of SME and the relationships between general characteristics of entrepreneur organizations and entrepreneurs’ competencies on the growth of SME in Ratchaburi Province. The subjects of this study were 53 Phajoke (Cotton weaving) SME entrepreneurs and Phajoke weavers in Ratchaburi Province. The instruments for collecting data were rating scale questionnaires. The statistics used for data analysis were descriptive statistics One-Way Analysis of Variance and Pearson Moment Correlation Coefficient - testing at the .05 statistical significant level. The results of the research revealed as follows: Most entrepreneurs were female from 41 to 50 year of age holding primary school certificate without any experience in other previous business and having been conducting this business for over 10 years. Most entrepreneurs had their own business with business members ranging from 1-10 people selling their products at the community business centers. Core competency managerial competency and human relation competency related to business growth in terms of production quantity positively (r= .008 r = .111 and r=.192 respectively). Core competency related to the growth of SME positively in terms of business management : profit-lose (r = 0.073) Managerial competency and human relation competency did not relate to SME business conducting : profit-lose (r = -.251 and r = -.113 respectively). Core competency managerial competency and human relation competency related to the growth of SME positively in terms of quality product manufacturing (r = 0.070 .111 and .264 respectively).

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