จำนวน Repository ( 2 )

การพัฒนา Application เพื่อกำหนดราคาสินค้าชุมชน
การพัฒนา Application เพื่อกำหนดราคาสินค้าชุมชน

The purpose of this research was to develop an application for setting up price for goods in the community. The application helps the retailer calculate and determine the product price with the minimal risk. In order to assess the satisfaction of the application the samples used in this study were 30 community retailers and goods producers. The research found that the application was in good quality. The evaluation of satisfaction with the application was averagely 4.45 which was at a very high level. The application can be actually used in authentic circumstances.

2564
กลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาคร
กลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาคร

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

2566