จำนวน Repository ( 4 )

การศึกษาและพัฒนาบรรจุภัณฑ์กระดาษจากเส้นใยพืชมะละกอเพื่อการออกแบบบรรจุภัณฑ์ส่งเสริมการขายผลิตภัณฑ์ชุมชน
การศึกษาและพัฒนาบรรจุภัณฑ์กระดาษจากเส้นใยพืชมะละกอเพื่อการออกแบบบรรจุภัณฑ์ส่งเสริมการขายผลิตภัณฑ์ชุมชน

Economic development from foundations It is one that is considered and used in economic development throughout. Promoting community products is one way to help people in the country especially rural people live a better life. Today more emphasis is placed on the standard of community products. Including promotion. Therefore the packaging for community products should be easy to create which the villagers may create themselves. They are made from cheap raw materials or easily found in the community such as agricultural residues. There is a lot left over. It is also used to lessen the papaya. The research in the past research of the researcher to obtain information. About the papaya fiber. Can form sheet. The line in the basket. And in the fiber inside the papaya soaking time. When we peel the outer shell and the flesh in the decayed. The fiber is connected to the net It can be made into paper. If we develop paper production process using papaya fiber. Control the size and quantity of fibers. Has a good collider helps in adhesion. We can produce cardboard from papaya plant fibers. And the fiber in the mesh. Can also be used as a liner (Liner) with the nature of the current. Also can be sealed on corrugated paper. To get a beautiful textured paper (Texture) unique. Suitable for packaging boxes to promote the sale of community products. As well as other products as well. Research indicates that Physical properties of paper from papaya plant fibers. The paper is different. From the test it was found that the paprika plant fiber paprika on the plate and seal the skin. Physical properties are not suitable for processing into packaging. Because of the high thickness and fold lines do not match. Because the fiber is hard surface seal. When folding so frame And broken easily. Packaging of papaya plant fiber packaging. The paper is different. From the tests all three types can be packaged well because of the high strength of the fiber. There are also beautiful patterns. Can increase the value of the product as well. But the package of papaya fiber that is sealed with papaya fiber. The fiber is crisp in the body when folding. Fiber is broken. The satisfaction in paper packaging from papaya plant fibers. Based on three case studies the user satisfaction was assessed. Cardboard from papaya plant fibers up unprotected skin. Satisfaction was at the highest level. Cardboard from papaya plant fibers up the sheet and seal the skin. The satisfaction of the sample was at the highest level. And the corrugated paper seals the skin with a sheet of papaya. The satisfaction of the sample was at the highest level.

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การศึกษาและพัฒนาบรรจุภัณฑ์เพื่อส่งเสริมการขายและแสดงเอกลักษณ์เฉพาะถิ่น กรณีศึกษาบรรจุภัณฑ์ผลิตภัณฑ์ขนมกะหรี่พั๊ฟ จังหวัดสระบุรี
การศึกษาและพัฒนาบรรจุภัณฑ์เพื่อส่งเสริมการขายและแสดงเอกลักษณ์เฉพาะถิ่น กรณีศึกษาบรรจุภัณฑ์ผลิตภัณฑ์ขนมกะหรี่พั๊ฟ จังหวัดสระบุรี

The research project is to study and develop promotional and packaging. Show local identity Case Packagingcurry puff pastryproducts.Saraburi To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: 1. Structural design of the packaging. The layout had a curry puff pastry products up. It will be arranged in two rows in such a way to save the living space for less. The size and structure of the packaging has a smaller size. So do not waste space on the arrangement for distribution. Form of packaging to handle. Can carry phones Bring more convenient Materials and structures to find in the market. Adopted by the user to suit up. It also ensures consistency in the cost reduction is not high but it can also work well. Shaped packaging is a rectangular shape that is easy to deploy overlap. Can unfold when not in use thus saving space. The material is used as a zip-lock plastic bag. In regard to air light and humidity allow the product packaging. Therefore it helps prolong the life of food to live longer. And types of packaging are paper coated PET plastic that is resistant to moisture and grease. 2. Graphic Design Packaging. It is the concept The format used is colorful eye-catching bright primary colors used to highlight the Crimson. It uses packaging with curry puff recipe because it expresses the colors of the local identity of SaraburiSaraburi. Packaging curry puff recipe is used as a flavor and bright color schemes. Beautiful as well but will have more color variations. By using blue yellow orange and green of the selected pattern. And illustrations of the design; The choice of symbols and illustrations that show the uniqueness of the offense. The target group mainly wants to emphasize is the Lord Buddha. The Benedictine people respect is very minor and sunflower image of curry puff pastry and so on. By adjusting the image application form. For a more contemporary. Arising out of the shortening to look simple. The detailed information on the product packaging design principles and the law. The specified quantity of goods that the original packaging is not listed. This will give confidence to more buyers. There are also more specific information on the introduction of Saraburi. To achieve more memorable. It also helps to promote tourism and sales as well. Letters used to highlight the characteristics of simplicity. Scripts are or flick to look stylish easily read. The results of the study results to evaluate their satisfaction with the packaging curry puff pastry products. The new offense below. At first the status of the target respondents were mostly people in Saraburi province. (Percentage 59.00) is mostly female (percentage 70.00) between the ages of 35-44 years (percentage 39.00) Professional Group is the first contract (of 37.00) and education level is Bachelor (hundred. 53.00 percent) The two assessed the satisfaction of new packaging formats found that the overall assessment of satisfaction packaging formats curry puff of a new target group. Satisfaction at the highest level with a mean of 4.66 divided by the package design. The following 1. The packaging structure The satisfaction rating for the packaging Currie.New puff of the target group. Satisfaction is the highest form of the overall package. The products are suitable In the most with a mean of 4.80 followed by the ability to turn - off the package tightly. It also has good storage facilities have satisfied the most with a mean of 4.76 2. Design Graphic Packaging. The most satisfied are the packaging.Identity and conveys the offense well. In the most with a mean of 4.86 and a minor use of color. Look at the bright beautiful colors that range

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การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)
การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

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The attitude of target audience living in bangkok metropolitan area towards  corporate social responsibility project through corporate advertising
The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising

The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.

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