จำนวน Repository ( 2 )
Media Exposure and Media Literacy of Youths in Bangkok
The purpose of research is to study media exposures behavior of youths in Bangkok level of media literacy and trend of media literacy after respondents acquired media exposures. The data were collected from 400 senior high school students in Bangkok Then those collected data were analyzed by the descriptive statistic composing of frequency percentage and mean. The methodologies of the study were questionnaires media literacy scale and Likert scale to gain the multi-stage random sampling. The result of the study indicated frequency of samples behavior to media exposures mainly from Internet 1-3 hours a day. Analysis of the data was done by calculating each questioning category in percentage. In this regard most of samples liked to watch television alone at 66.80% surfing Internet 91.5% listening to the radio 85.3% and reading newspaper 92.3%. The reason of media exposures for entertainment is television at 81.30% surfing internet 61.80% and listening to the radio 61.30%. However the main reason of media exposure to get information is newspaper at 46.80%. The prime time of media exposures by watching television and surfing internet is between 8.01 pm to midnight at 60% and 75.30% respectively. In addition the result of the study indicated level of
The Expectation of Publics in Corporate Social Responsibility
The purpose of this research is to provide the understanding of Corporate Social Responsibility (CSR) compare to the expectation of public in CSR and find the factors of CSR activities in eight corporate industries. The samples are 400 publics in Bangkok who answer the closed end questionnaires. A quantitative analysis by percentage mean compare-mean and multiple regression that are on significant 95 percentages. The finding are three parts at first the most understanding in CSR is the social and culture dimension (mean=4.467). Second some differences geographical samples determine the expectation in CSR. Third the factors to describe CSR of eight corporate industries are as follows this 1) agriculture and food industry is the social and culture dimension 2) consumption and consume industry is the voluntariness dimension 3) financial industry is the social and culture dimension 4) automobile and materials industry is the stakeholder dimension 5) immovable property industry is the social and culture dimension 6) natural resources industry is social and culture dimension 7) service industry is environmental dimension and 8) technological industry is the stakeholder dimension. Further more the corporate in every industrial should be concern CSR on maximize profit to nation public and corporate.