Consumer Rights in Herbal Cosmetics under online Shopping aimed for study 1) demographic factors 2) electronic marketing strategies 3) consumer right that affected to online buying of herbal cosmetics. Samples were drawn from Bangkok metropolitan followed Taro Yamanae (1967) formular with 386 samplings from 5666264 population. This research performed under survey method collecting and analyzing using statistical program with frequency percentage mean. Analytical relation of its data using T-tests one-way ANAVA correlation Spearman rho’s test with 0.05 significant level and 95 percent confidence interval. The results are 1) demographic factors are such as gender age occupation and income affected to online buying of herbal cosmetics 2) electronics marketing factors are such as; services sales promotion privacy affect to online buying of herbal cosmetics in moderate level while product price place marketing promotion security community status sales promotion affect to online buying in low and lower level. The over pricing reading review before buying and standard product certified do not affect to online buying herbal cosmetics 3) consumer right in the right to receive precise news the right to be safe the right to be compensate affect to buying in moderate level while the right of freedom in choosing product affect to buying in low level of buying of herbal cosmetics.

This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping mall. It was found that the marketing mix factors that influence the buying decisions of customers in the Seacon Square shopping mall were at the high level in every criteria. The product factor was at the highest level. The following are the distribution channel promotion marketing and pricing respectively. A comparative study of the marketing mix factors that influence consumers’ purchasing decisions by the nature of personal information showed that customers having different age and status had different marketing mix factors in the purchasing decision statistically at the 0.05 level.But the customers with different gender educational level occupation and average revenue per month had indifferent factors that affect the marketing mix decisions statistically at 0.05.

This research aims to study 1) personal characteristics that affect the purchasing behavior of consumers in convenience stores in Nong-Don District Saraburi province and 2) retail market factors that affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province. The sample group used in the research consisted of 400 people in Nong Don District Saraburi province. The instrument used for data collection was a questionnaire. The statistics used for data analysis were percentage mean standard deviation a statistical significance test with a value of 0.05. The results of the research are that 1) most of the sample groups were female aged 21-25 years with status occupation student a monthly income less than or equal to 10000 Baht and an education level below bachelors degree. 2) Furthermore factors influenced the purchasing behavior in convenience stores. Overall the average score was at the highest level. The process had the highest average score followed by the product and distribution physical characteristics personnel and marketing communications. The aspect with the least average score was the price. 3) Shopping behavior in convenience stores was analyzed by hypothesis testing. It was found that different sexes had different purchasing behavior in convenience stores in Nong-Don District Saraburi province. It was significantly different at the 0.05 level and age marital status occupation monthly income educational backgrounds. The different is consumers purchasing behavior in convenience stores in Nong-Don District Saraburi province were significantly different at the 0.05 level. Retail market factors like products price distribution marketing promotion personnel process and physical appearance affect the purchasing behavior in convenience stores in Nong-Don District Saraburi province.

The purposes of this research were 1) to study personal factors and family factors of High school students at Prakhanongpittayalai School. 2 ) To study food consumption patterns of high school students at Phrakhanongpittayalai School according to the new normal. 3) Comparison of food consumption patterns according to the new normal of high school students at Phrakhanongpittayalai School classified by personal factors. 4) Comparison of food consumption patterns according to the new normal of high school students at Phrakhanongpittayalai School classified by family factors. The sample was obtained by random sampling of 300 students from high school students at Phrakhanongpittayalai School and using online questionnaires as a research tool. The data were analyzed by using frequency percentage mean standard deviation t-test and one-way analysis of variance. The results revealed that 1) most of the samples are female age 18 years old studying in Mathayom 6 earning between 100- 150 baht per day. The housing types are townhouse apartment or flat. The number of family members is more than 3 people. The education level of their parents is lower than a Bachelors degree and work as employees with an average family income of 15000 – 30000 baht per month. 2 ) Food consumption patterns of high school students at Prakanongpittayalai School according to the new normal found that the overall level was at a high level. When considering each aspect it was found that the aspect with the highest mean was the perception of food consumption according to the new normal followed by the aspect of food consumption characteristics of the family according to the new normal and the least aspect was the food type selection according to the new normal. 3) Comparing dietary patterns of high school students at Prakanongpittayalai School according to the new normal classified by personal factors it was found that gender age educational level parental income per day and housing characteristics were significantly differed in opinions on consumption patterns at the . 05 level. 4) Comparison of dietary patterns according to the new normal classified by family factors found that the occupations of parents and the average family income per month haddifferent effects on the new normal dietary patterns of high school students at Phrakhanongppittayalai School. There was a statistically significant difference at the .05 level except for the number of family members and their parents’ education were not statistically different at the .05 level.

The objectives of this research were 1) to study the behavior and decision to buy online food of vocational students in Phitsanulok Province 2) to compare of personal factors with behavior and decision to buy online food of vocational students in Phitsanulok Province and 3) to study online food shopping behavior affecting to buy online food decisions of students vocational in Phitsanulok Province. The research was a quantitative research using questionnaires from 400 vocational students in Phitsanulok Province. Data was systematically analyzed by percentage mean standard deviation (S.D.) t-Test One-way ANOVA and multiple regression analysis. The result showed that the behavior of buying online food was at moderate level. The decision to buy online food was at moderate level. Difference Personal factors including gender year of study type of subject housing type and monthly income had different of behavior of online food shopping with no statistical significance. Difference Personal factors including type of subject and monthly income had different of decision to buy food online with statistical significance at .05. Online food purchasing behavior effecting decision to buy food online with statistical significance at .05.