จำนวน Repository ( 6 )

แนวทางการพัฒนาธุรกิจหมี่โคราชของผู้ประกอบการขนาดย่อมในจังหวัด นครราชสีมา
แนวทางการพัฒนาธุรกิจหมี่โคราชของผู้ประกอบการขนาดย่อมในจังหวัด นครราชสีมา

The purposes of this research were : 1) to study the business operations of Mee Korat small business owners in Nakhon Ratchasima Province 2) to identify problems of Mee Korat small business owners in Nakhon Ratchasima Province 3) to compare the business problems’ levels of Mee Korat small business owners in Nakhon Ratchasima Province according to business operation problems and 4) to propose guidelines for developing Mee Korat business of small business owners in Nakhon Ratchasima Province. The research population was 35 Mee Korat small business owners in Nakhon Ratchasima Province. The research instrument was a questionnaire. The statistical analyses used in this study were frequency percentage mean standard deviation and one way analysis of variance. The research results can be summarized as follows: 1) For the business operations of Mee Korat the business owners mainly produced Mee Korat products and sold them together with sauce. They have run the business for 16 years with at least 10 employees using personal selling strategies for the products. According to monthly sales reports there were less than 10000 packs of Mee Korat products and the monthly income became less than 200000 baht. 2) The small business owners faced up to medium level business problems. When considering each problem from the most to the least the problems were products sales production personnel finance and management respectively. 3) The comparison of all the level of business problems of Mee Korat small business owners in Nakhon Ratchasima Province showed that the problems included types of products for selling length of business management number of employees business marketing strategies amount of monthly production and monthly income of the business problems of Mee Korat small business owners in Nakhon Ratchasima Province had no statistically significant differences at the .05 level. And 4) the guidelines for developing Mee Korat business were as follows: The small business owners should improve vermicelli quality to prolong the shelf life of vermicelli and provide a variety of flavors of vermicelli. The small business owners should modernize the types of vermicelli and build an online distribution channel. They should also find lending sources with low interest rates to improve business so as to compete with competitors. There should be an implementation of job rotation for employees/members to increase production capacity. Moreover the small business owners should offer more opportunities in administration for new visionary staff and the former administrators should give advice to new administrators to improve the business growth and compete with more competitors.

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การศึกษาความต้องการในการพัฒนาทักษะความรู้ในการใช้เทคโนโลยีสารสนเทศเพื่อการจัดทำฐานข้อมูลอาหารฮาลาลของธุรกิจขนาดกลางและขนาดย่อมในประเทศไทย
การศึกษาความต้องการในการพัฒนาทักษะความรู้ในการใช้เทคโนโลยีสารสนเทศเพื่อการจัดทำฐานข้อมูลอาหารฮาลาลของธุรกิจขนาดกลางและขนาดย่อมในประเทศไทย

The research on the factors influencing demand in information technology skill development for the management of Halal food database of medium and small business enterprises in Thailand was aimed (1) to study factors influencing the needs to develop skills in using information and (2) to examine the consistency of the causal model with empirical data. The variables studied included the independent variable the availability of database industry and the connection to external organizations and the dependent variable the needs to develop skills in using information for the management of Halal food database of medium and small business enterprises in Thailand. Quantitative empirical research was conducted. The research instruments were questionnaires developed to collect data from 350 sample Halal food entrepreneurs. The statistics used in this study included the frequency percentage average standard deviation structural equation model and qualitative research. It was found that the model was well consistent with the empirical data. The Chi – Square (χ) value was 198.935 at the degrees of freedom (df) of 169 with the probability p-value equal to .057 and chi - square relative (χ22/df) of 1.177. The index of harmony (GFI) was equal to 0.951 and index root mean square of the remaining standards (SRMA) was 0.039 with the accuracy in estimating the parameters (RMSEA) equal to 0.025. In addition it was also found that that the variable of the availability of database industry and the connection to external organizations had positive impact on The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand. The findings suggest the entrepreneur to focus on variables such as the availability of database industry and the connection to external organizations which would lead to The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand

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Development of Fruit - Confectionery Products From the Leftover from Fruit - Canning Factories in Small Business Industry
Development of Fruit - Confectionery Products From the Leftover from Fruit - Canning Factories in Small Business Industry

Development of fruit – confectionery products the leftover from fruit – canning factories in small business industry is the second – year continuous project. The aims were to study the product shelf life and to transfer production process to the community and private sectors. The result of shelf – life study indicated that the pH and water activity of Papaya Cream Guava Cream Pineapple Cream Mixed – flavoured fruit (yee) and Banana toffee were 3.78 3.62 3.20 3.48 3.57 3.92 and 0.97 0.97 0.91 0.60 0.51 0.58 respectively. At an 8-week period no microorganism – borne deterioration of the products was found;moreover they were accepted by the consumers. The target group of as participants as planned was trained for a 3 – day period to produce 5 fruit – confectionery products. The training evaluation revealed that the group considered management on instructors teaching materials and laboratories ‘much’ to ‘most appropriate’; whereas training operation was viewed ‘most appropriate’. At the project end it was found that 29.27% 29.27 and 28.05% of the target group made fruit – confectionery for family consumption and as a gift or a souvenir respectively; 9.76% put their products in stores for sale as a supplemental career; 3.65% transferred their knoeledge to others.

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คุณภาพของข้อมูลทางบัญชี ที่ส่งผลต่อประสิทธิภาพการตัดสินใจของผู้บริหารในธุรกิจขนาดกลางและขนาดย่อมในเขตปริมณฑล
คุณภาพของข้อมูลทางบัญชี ที่ส่งผลต่อประสิทธิภาพการตัดสินใจของผู้บริหารในธุรกิจขนาดกลางและขนาดย่อมในเขตปริมณฑล

The objective of this research is to study the relationship between the quality of accounting data knowledge and understanding of accounting information business organization feature and the decision-making efficiency of executives in small and medium-sized businesses in the metropolitan area. The demographic group is the management of 351 companies. The data is analyzed using descriptive statistics such as frequency percentage mean and standard deviation and inferential statistics such as pearson’s Correlation Coefficient and multiple Regression. The results showed that the administrators had a high level of knowledge and understanding of accounting information and the quality of accounting data the characteristics of business organizations and the overall decision-making efficiency of the executives at a very good level. In the multiple regression analysis between cognitive information quality of account data and business organization feature to the efficiency of the executive decision making in general (Y) the regression equation was statistically significant at the level of 0.01

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การบริหารงบประมาณที่ดีกับผลการดำเนินงานของธุรกิจขนาดกลางและขนาดย่อมในกรุงเทพมหานคร
การบริหารงบประมาณที่ดีกับผลการดำเนินงานของธุรกิจขนาดกลางและขนาดย่อมในกรุงเทพมหานคร

The study of Best Budgeting Management and Performance of Small and Medium Enterprises in Bangkok has an objective to study the best budgeting management of small and medium enterprises. A sample of this study is 250 accounting executives of small and medium food production enterprises in Min Buri district. The factors to evaluate the best budgeting management include operational planning perspective work coordination perspective work motivation perspective and operational controlling perspective. Performance factors consist of customer perspective internal process perspective learning and development perspective and financial perspective. The data are evaluated and analyzed by package program to find the percentage mean standard deviation test the difference of opinion of accounting executives who are in small and medium food production enterprises by using t-test and f-test and find the relationship of the best budgeting management toward performance with a statistical significance of 0.05. The result of this research showed that the accounting executives who had different bio-social characteristics had the level of opinion to overall performance differently. The accounting executives who had different age number of employees and operating revenues had the level of opinion to overall performance differently. The accounting executives who had different level of education operating capital number of employees and operating revenues had the level of opinion to performance in term of customer perspective differently. The accounting executives who had different age work experience number of employees and operating revenues had the level of opinion to performance in term of internal process perspective differently. The accounting executives who had different number of employees and operating revenues had the level of opinion to performance in term of learning and development perspective differently. The accounting executives who had different number of employees and operating revenues had the level of opinion to performance in term of financial perspective differently. The correlation testing of regression coefficient of best budgeting management and opinion about performance showed that there was a linear relationship with independent variables at the level of statistical significance of 0.05 and there was able to create a linear prediction. The variable that can predict performance of small and medium enterprise was the best budgeting management in term of operational planning perspective work motivation perspective and operational controlling perspective that can predict at 41.40 percent. While the unrelated variable with performance of small and medium enterprises was best budgeting management in term of work coordination perspective

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