A research project on the utilization of design innovations into souvenir product development based on linking secondary city identities to promote tourism in secondary city provinces. It is a project that has objects to study the identity of a secondary city to be used to design souvenirs packaging public relations materials. to stimulate tourism in secondary cities which is in line with tourism strategies In a research project that has a design and development process Using technology to assist in product design and development Creation of identity from cultural capital in secondary cities. which the results of each aspect are at a very good level. by using the design of the secondary city area in Nong Khai Province and Ratchaburi which is a province with identity and culture by the researcher make character development souvenir products public relations media Characters show theidentity of the city. to create a memory for tourists and create an identity for the provinces of secondary cities

An investigation into the development of souvenir product prototype from Hmong embroidered fabrics to improve seniors quality of life in Kalayaniwattana District Chiang Mai Province.The aim of this study was to 1) develop a souvenir product prototype made from Hmong ethnic embroidered fabrics in Kalayaniwattana District Chiang Mai Province. 2) To develop innovative manufacturing processes to increase skills for the seniors to minimize the embroidery time. 3) To study the satisfaction towards the prototype of souvenir products from Hmong embroidered fabrics in Kalayani Wattana District Chiang Mai Province by using a sample of 200 tourists. The data collection tool was satisfaction questionnaire on the development of a prototype of a souvenir product from Hmong ethnic embroidered fabrics to improve the seniors quality of life in Kalayaniwattana District Chiang Mai Province on the aspect of its utility beauty manufacturing process and 3 souvenir product prototypes namely type 1 childrens cloth type 2 ladies robes and type 3 bags by using a random questionnaire. The data analysis generated from percentage statistics arithmetic mean and standard deviation. The study results based on the research objectives revealed the outcome as followed.l) To develop a prototype of a souvenir product from Hmong ethnic embroidered fabrics from sample group of 25 people the study found that the draft design that was satisfied as a souvenir prototype was group 1 childrens cloth. The most satisfied model was draft design 1.2 (= 4.36) group 2 shirts. The most satisfied womens group was draft design 2.1 (= 4.28). As for group 3 the bag which was assessed with highest satisfaction was draft design 3.1 (= 4.40). 2) To develop innovations in manufacturing process to enhance skills for seniors to reduce the embroidery duration it revealed that the star pattern was the simplest embroidery pattern reflecting Hmong identity through embroidered fabrics by application of antique tones together with the method of mixed silk embroidery with embroidering patch into round pieces to reduce the process and to facilitate fast embroidery process. 3) To study the satisfaction towards the prototype of souvenir products from Hmong ethnic embroidered fabrics part 1 the results of the general data study of the respondents found that most of the respondents were female accounted for 63.5 percent aged between 26-30 years representing 33.5 percent most of them were married 56% most of them graduated with a bachelors degree accounted for 60 percent most of them were employed as general staff accounted for 31 percent with monthly income at 15001-20000 baht representing 35.5% most of them domiciled in other provinces accounted for 55.5%. Part 2 information about the behavior of purchasing souvenirs found that most of the respondents already knew Kalayani Vadhana District Chiang Mai Province from social media channels (Social Network) accounted for 89 percent most of them had bought and used Hmong embroidered products 81.5 percent most of respondents would recommend other people to visit again at 100 percent most of the respondents perceived the souvenir prototypes were interesting 99 percent. Part 3 the satisfaction towards design and development of souvenir products prototypes made from Hmong embroidered fabrics found that the souvenir product prototypes that received the most satisfaction were type 3 bags (x-= 4.56 S.D. = 0.59.) in total aspects received the highest level of satisfaction followed by type 1 childrens cloth (x- = 4.52 S.D. = 0.55) with the highest level of satisfaction in all aspects and type 2 womens cloth (x-). = 4.45 S.D. = 0.65). Globally all aspects were satisfied at a high level.

This research was aimed to study 1) the needs on souvenir products from Sukhothai local fabrics 2) design and development of souvenir products from Sukhothai local fabrics 3) the satisfaction of the development of souvenir products from Sukhothai local fabrics having been developed and 4) publicize research work of sewing groups and fabric crafts of Khao Kaeo Srisomboon Community Enterprise in Thung Saliam Sukhothai Province. The results of the research were as follows. The survey of souvenir products from Sukhothai local woven fabrics sewing community enterprise and fabric crafts from Khao Kaew Srisomboon Thung Saliam District Sukhothai revealed that the respondents had needs to develop souvenir products from Sukhothai local fabrics namely rag dolls or toys pillows and office supplies respectively. The souvenir design and development of Sukhothai local fabrics were meant to be unique and had been proved by five experts and the results of the evaluation of the overall opinion on the satisfaction were at the highest level as follows. As for office supplies type 1 type 2 and type 3 possessed a mean of 3.79 3.80 and 3.83 respectively. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.81 3.75 and 3.76 respectively. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.81 3.80 and 3.82. Regarding the satisfaction on the development of souvenir products from Sukhothai local fabrics had been verified by five experts. The results of the overall opinion on the satisfaction were at the highest level as follows. The office products type 1 type 2 and type 3 had a mean of 3.77 3.78 and 3.78. 2. In relation to the pillow products type 1 type 2 and type 3 had an average of 3.75 3.71 and 3.73. Finally the products of rag dolls in the shape of the elephant mother and baby turtles fish keychain had a mean of 3.77 3.78 and 3.78. Concerning the dissemination of research work to the community enterprise of Khao Kaeo Srisomboon sewing groups and fabric crafts in Thung Saliam District Sukhothai Province to the target group of 30 people the satisfaction on the research project on the souvenir product development from Sukhothai local fabrics revealed the highest satisfaction score on the curriculum in terms of the designs materials equipment facilities value and utility.

The study was conducted to development of sculpture powder from Durian Crust for handmade souvenir products. And 5 specialist in artistic invention to evaluated and compared samples 3 formulas of powder sculpture from Durian crust which the scoring of each Durian powder formula were formula 1 = 392 formula 2 = 4.12 and formula 3 = 4.14 respectively. The results showed that specialist had been accepted the Durian powder formula 3 that most suitable for use to sculpt souvenir products.

The purposes of this research were 1) to develop batik cloth to be the souvenir of Art and Craft Occupational Group Cooperative in Koh Kred Nonthaburi 2) to conduct the knowledge and technology transfer on souvenir production from batik cloth and 3) to follow up the research’s accomplishment. The research methodology was conducted as follows: Study the related data to develop the batik souvenir by creating batik patterns and sketch designs. The souvenirs included women’s clothing hat scarf handbag tissue box cushion cover home decorating picture mobile case ipad case and laptop bag. There were three collections for each product and there were five patterns for each collection. 100 of the tourists and some people in Kog Kred were asked about the sketch design satisfaction in order to select only one pattern among each collection; finally the researcher made the product according to the chosen patterns. There were fifty patterns all in all. The target groups’ satisfaction with the pattern was identified by using questionnaires. Data were statistically analyzed by frequency percent and arithmetic mean. The research found that the respondents were female and were aged between 41 and 50 years old. Most of the respondents worked as civil servants were master’s degree holders and have earned more than 30001 baht per month. For the satisfaction on the product pattern design technique the product pattern differentiation the pattern creativity the appropriateness of the product and the color the product style the appropriateness of the product pattern and the product style the overall beauty of the product symbolic meaning of the pattern and the appropriateness of the product original model it was found that the respondents were satisfied with every aspect with the high level. The product knowledge transfer on the original model of the product to members of the Art and Craft Occupational Group Cooperative in Koh Kred Nonthaburi was chosen from one of the members who were interested. For the knowledge transfer the satisfaction of 30 respondents was explored by the questionnaires and data were statistically analyzed by frequency percentage and arithmetic mean. Most of the respondents were female were aged between 46 and 55 years old and held Matthayom Suksa 3. The satisfaction consisted of 4 aspects; lecturer operation facility and period knowledge and the application. The result was found that the respondents were extremely satisfied with every aspect at the highest level.