จำนวน Repository ( 3 )

การพัฒนาศักภาพและทักษะที่จำเป็นของกลุ่มคนทำงานภาคอุตสาหกรรมบริการ (การโรงแรมและการท่องเที่ยว) ในเขตกรุงเทพมหานคร
การพัฒนาศักภาพและทักษะที่จำเป็นของกลุ่มคนทำงานภาคอุตสาหกรรมบริการ (การโรงแรมและการท่องเที่ยว) ในเขตกรุงเทพมหานคร

This research aims to analyze demand Necessary Skills and ways of collecting the credit to transfer into the education system of Service Industry Workers (Hospitality and Tourism) in Bangkok. The research results found 4 points that is; (1) career stability (2) knowledge (3) services (4) awareness and self-esteem value During the research process of training course curriculum found that there are three courses that is English training course for hospitality industry Excellent Services technique for customer impressive course using technology “Amadeus” system for booking and ticketing in tourism and hospitality industry. These courses become a set of learning handbook and trained to the target group service working to learn and have knowledge up-skilled and have a positive thinking to work in service industry. In term of earning credit from these courses into the education system in form of transfer credit by using knowledge and experiences the results from research seminar can be conclude into two ways (1) transfer credit from the course that has certificate or do not have any certificate still can transferred within the guarantee from institution (2)transfer credit from certified course should be specify with the exactly total houses studying or have a test and evaluate the learning outcomes from the courses.

2566
แนวทางการพัฒนาผู้ประกอบการท่องเที่ยวท้องถิ่นเพื่อการต้อนรับนักท่องเที่ยวต่างชาติ ณ ตลาดน้าคลองลัดมะยม จังหวัดกรุงเทพมหานคร
แนวทางการพัฒนาผู้ประกอบการท่องเที่ยวท้องถิ่นเพื่อการต้อนรับนักท่องเที่ยวต่างชาติ ณ ตลาดน้าคลองลัดมะยม จังหวัดกรุงเทพมหานคร

The research aims to investigate the problems and needs of the Lat Mayom Floating Market community in order to find ways to develop the market and improve the ability of tourism stakeholders to welcome foreign tourists. The research methodology was qualitative and data was collected by means of in-depth interviews with 20 tourism stakeholders in Lat Mayom Floating Market and a focus group discussion with 6 of these stakeholders. The research results indicate that Lat Mayom Floating Market is centred on agricultural tourism that presents the Thai way of life. The research identified several problems faced by floating market stakeholders including: difficulty in communicating in English; lack of tourism facilities to welcome tourists in the area of the floating market; and inadequate transfer of local wisdom and knowledge of tourism management to the younger generation. Due to these problems the participants stressed the need to receive training to develop their English and tourism management skills as well as the need to improve tourism facilities at this tourist site. Possible solutions to these problems identified by the research results include a project to train locals in many topics such as basic English for tourism service techniques to welcome tourists and knowledge of sustainable tourism management. The target group of this project should be locals who live in the area of Lat Mayom Floating Market. It is important that the training program be long-term to enable locals to practice English that can be used in real situations. Participants suggested that such a program could be organised by volunteers or by the government. Recommendations for developing Lat Mayom Floating Market include raising the awareness of both locals and tourists about conserving the environment and tourist safety (especially when taking boat rides); and preserving authentic culture of locals by developing only the tourism facilities (e.g. public toilets) that need to be improved not ง developing too many facilities such as parking lots or accommodation in order to limit the number of tourists to ensure the sustainability of Lat Mayom Floating Market.

2561
การสำรวจทัศนคติของบุคากร และนักศึกษาคณะศิลปศาสตร์เกี่ยวกับแนวทางการพัฒนาการท่องเที่ยวเชิงอนุรักษ์พิพิธภัณฑ์เรือนหมอพร มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การสำรวจทัศนคติของบุคากร และนักศึกษาคณะศิลปศาสตร์เกี่ยวกับแนวทางการพัฒนาการท่องเที่ยวเชิงอนุรักษ์พิพิธภัณฑ์เรือนหมอพร มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The purpose of this research is to survey the attitude of staffs and students in the faculty of liberal arts regarding the conservative tourism case study of RuanMorporn Museum. The sample population is around 228 members of the staffs and students. This research is conducted by a questionnaire. The questionnaire is an evaluation-ratio type with 0.98 confident interval. We then analyze the data. use descriptive statistics and compare the means by using the Independent group t -test at significant .05 From this research we have found that all sampling populations have moderate knowledge about Ruan Morphon Musuem (mean = 3.08). and they have the moderate attitudes about the conservative tourism(mean =3.88 and 4.02). Furthermore the attitude of staffs and students in tourism major is not different from laypersons. In conclusion the best way to manage and develop this museum to be a place of conservative tourism is by public relation management. internal management and local cooperation.

2556