This research aims to examine The Islamic Bank of Thailands social banking adaptation strategy model. This qualitative research applied Delphi Technique by synthesizing documents and in-depth interviews with 17 social banking experts. The researcher used descriptive statistics namely Median and Mode to analyze the data. The consistency and consensus among the experts were analyzed by the absolute value of the difference between the Median Mode and Inter Quartile Range. A Consistency Index (IOC) value was applied to assure the validity between the questions and the objectives. The results showed that: The Islamic Bank of Thailands adaptation strategy model consists of 7 main strategies: 1) innovative organization strategy 2) learning organization strategy 3) goal-oriented organizational culture strategy 4) effective internal communication strategy 5) resilient organization strategy 6) leader of change strategy and 7) employee involvement strategy. In sum this adaptation strategy is to balance traditional and new financial services that need to comply with the Islamic society culture and economy and aims to expand the service accessibility under Islamic principles

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

This research aims to 1) to study the personal factors of Thai and foreign tourists towards their buying decision making behavior in spa products; 2) to study the current situation of buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 and 3) to create behavior patterns of purchasing decisions to develop spa product entrepreneurs driving the strategy of Thailand 4.0. The research used mixed methods qualitative and quantitative. The researcher applied qualitative methods by interviewing 21 selected key informants. The data obtained from qualitative was used to construct the questionnaires which were used to gather quantitative data and analyzed by multiple classifications. The researcher determined the sample size to represent the population using the G*Power program. The research tools used in this research were 1) an in-depth interview and closed-ended questionnaires for qualitative research and 2) a questionnaire obtained from the qualitative research using the Delphi technique as a reviewed questionnaire for quantitative research. The questionnaires were distributed to the 305 samples. The results of the hypothesis testing of personal data were as follows: gender nationality age education level source of information that brought them to Phra Nakhon Si Ayutthaya Province and participants traveling to Phra Nakhon Si Ayutthaya Province are the factors that affect buying decision making behavior spa product of model buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 strategy. The result of hypothesis testing factors affect the buying decision making behavior for spa products come into 6 factors are local identity product usage buy as a souvenir repeated buying information from reliable sources and the interpersonal factor of entrepreneurs or salespeople. All of these results comply with the assumptions.

This research study is Study of Current Problems Obstacles to the work of the academic faculty. To analyze the factors that affect the potential success of the work of the academic faculty. And to formulate a strategy to build the capacity to do the work of the academic faculty. Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The researchers mixed Quantitative and Qualitative Research Questionnaires were used to collect data from administrators faculty the Faculty of Arts. The researchers mixed Quantitative and Qualitative Research Questionnaires were used to collect data from administrators faculty the Faculty of Arts. 60 people and the depth interview interviewed individually to provide a significant number of 10 people. The data were then checked for accuracy. And data analysis and processing computer To calculate the statistical. Frequency percentage mean and standard deviation. And qualitative data Checked for accuracy by means of triangulation. And content analysis With reading comprehension The purpose was to research. The results showed that Current conditions in the academic faculty have discussed the barriers. Have success in the academic performance of 83.33. The lower third of the academic performance of 80.00. And four consultants to advise on the Academic Performance 76.67 percent. And the two taught 75.00 percent. The factors that affect the potential success of the work of the academic faculty. Overall the high level (= 4.48 SD = 0.65).The five factors that make success in academic performance. Situated at the highest level (= 4.81 SD = 0.40). The second is the time to do academic work at the highest level (= 4.79 SD = 0.47) and quality of academic performance. Situated at the highest level (= 4.64 SD = 0.52). And a consultant to advise on the Academic Performance. Situated at the highest level (= 4.56 SD = 0.80). The strategic potential of the academic performance of students. Overall the moderate level (= 3.43 SD = 1.13). The strategy should define ones executives must have a policy seriously. And to be fair to the sender academic performance. The second strategy should reduce the workload for faculty teaching and other work with. In order to have time to do academic work. Strategy three awards to supply support for the preparation of the appropriate academic achievement and extra salary. And strategies for the five should be evaluated on a fair transparent fair assessment. The main good governance in the assessment. Transparency accountability Without prejudice to rate Teachers have the opportunity to make changes to the criteria at all times. 6 and strategy should provide consultants to advise on the academic performance of each branch. The guests were delighted. And it is time to provide advice in a friendly and should be coordinated with the technical evaluation. Or monitoring academic performance in applying the criteria in the evaluation. In the same manner and justice. There are good governance.

This research aims to enhance Nangleang Market as a top cultural tourist destination and to assist Nangleang Market to manage its cultural object into a sustainable way. Primary sources were from field work as data collecting interviewing 28 participants namely people responsible to Nangleang Market’s tourism management both government and private sectors people who buy food and things in the market seniors in the community local people tour leaders and tourists by using indicative questions. Second sources were investigated and analyzed from various information such as academic document and previous research. It was found that the seven groups of participants credited on integrated strategy including Communication Theory Stakeholders’ Involvement Civil State Empowerment Social Network by Facebook Campaign by Tourism Authority of Thailand and Food Safety Standard as a strategy to enhance Nangleang Market to manage tourism sustainably rather than the single one.