This research aimed to study the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. To study the factors influencing the lifestyle behavior of students of Rajamangala University of Technology Phra Nakhon according to the Sufficiency Economy Philosophy. Data collection was conducted between October 2020 and September 2021. It was a survey research using questionnaires. It consists of 4 parts: 1) general information of students which are demographic characteristics 2) knowledge and understanding of the Sufficiency Economy Philosophy 3) lifestyle behavior according to the Sufficiency Economy Philosophy and 4) the students opinions on the adoption of the Sufficiency Economy Philosophy. Sufficiency Economy Philosophy is applied in life. The sample group in the research was students of the University of Technology. The data were analyzed using descriptive statistics for demographic characteristics. The results showed that Demographic data of students of Rajamangala University of Technology Phra Nakhon found that most of them were female aged 20 years studying at the Faculty of Business Administration in the 3rd year. Most of their parents were employed. Family income per month is 20001 – 30000 baht there are expenses per month. (Students only) is 3001 – 6000 baht per month and most students live at home during their studies. in the field of knowledge Understanding of Sufficiency Economy Philosophy Student at Rajamangala University of Technology Phra Nakhon most have knowledge Understanding of Sufficiency Economy Philosophy knowledge level is moderate and when classified according to demographic data show that Students of Rajamangala University of Technology Phra Nakhon with different demographic data knowledge and understanding of sufficiency economy philosophy Life behaviors according to the Sufficiency Economy Philosophy of students of Rajamangala University of Technology Phra Nakhon overall and in each aspect at a high level They can be sorted in descending order of average as follows: Moral conditions reasonableness good immunity moderation and knowledge conditions respectively.

The objective of the study Studying the context and potential product development of the local wisdom community of Bang Bon Herb Group According to the royal initiative Sufficiency Economy to the Pracharat market. To study the development pattern of Moringa oil herbal products local wisdom of Bangbon Herbs Group according to the Sufficiency Economy Royal initiative to Pracharat market. And to strengthen the community in converting community products to the public market in accordance with the government policy. The study method used to collect data by constructing a questionnaire. And collect information in conferences according to various occasions. Population and sample groups used in this study were General public and folk healers Traditional Medicine in Bang Bon District Bangkok. The sample of 70 people was obtained by simple randomness. The instrument for data collection was a questionnaire for knowledge management local wisdom on Moringa herbs. This questionnaire consists of 4 sections. Part 1 is general information for respondents. Part 2 is information about knowledge management local wisdom Part 3 factors and other opinions. About Thai herbs Part 4 other suggestions Take the analyzed data the basic statistics for analysis were percentage mean (x̄) standard deviation (S.D). The results of the study were as follows. 1. Most of the respondents were female. Are over 50 years old the educational level is Below a bachelors degree Most general employee position Less than 5 years of work experience at most Professional practitioners (e.g. restaurant owners businessmen etc.) have the most. 2. The results of the research showed that knowledge management local wisdom Moringa herbs. Of people in Bang Bon area Bangkok. It is knowledge management based on the patronage system. Family belief It is a relationship between family members. Transfer local wisdom from one person to another. In order to inherit the valuable wealth of wisdom and knowledge that he has studied Is giving wisdom to children Overall knowledge management and local wisdom were at a moderate level. The descending results can be discussed as follows. 2.1 The results of the research showed that the people had at a moderate level of knowledge management and local wisdom. When considering each item in order all items were found at the moderate level. 2.2 Knowledge management local wisdom when considering each item respectively all items were found at the moderate level. 2.3 Knowledge management local wisdom When considering each item in order it was found that Knowledge management in digital format is high. Recommendations for the development of research and innovation in local communities give concrete opinions. What kinds of herbs are there that result in the research of the goals? And can be transformed into community products to generate income for the local community to maintain health and to further commercialize. An analysis of the readiness of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. Able to develop guidelines for processing herbal products and academic services to society. To be efficient with the availability of locations people learning resources and create a network of local healers

The purpose of this study is to study the 1) Demographic factors affecting the knowledge about the sufficiency economy philosophy of those employed persons in Bangkok. 2) Demographic factors affecting the use of sufficiency economy philosophy in the life of the person employed in Bangkok. 3) The relationship between knowledge about sufficiency economy philosophy and the use of sufficiency economy philosophy in the life of the employed persons in Bangkok. The samples in this research were 540 the employed persons in Bangkok selected by multistage random sampling. The research instrument was test with 10 items and questionnaires of rating scales with 30 items. The statistics used to analyze the data including the number and percentage mean standard deviation t - test for independent sample One-Way ANOVA Scheffe’s test analysis and simple correlation coefficients were statistical method to analyze data. The research found that: 1) Most of the respondents were female aged less than 35 years single status education level Bachelors degree career employees to a private company. The average monthly income of less than 35000 baht Hometown Central region. Have knowledge of the sufficiency economy philosophy at a moderate level. The sufficiency economy philosophy is applied to life at a high level. 2) Demographic factors affecting knowledge of the sufficiency economy philosophy include gender age education level occupation and average monthly income. Comparison results vary statistically significantly at a significant level of 0.05. 3) Demographic factors affecting the use of sufficiency economy philosophy in the life of those employed in Bangkok include gender age marital status education level occupation and average monthly income. Comparison results vary statistically significantly at a significant level of 0.05 4) The relationship between knowledge about sufficiency economy philosophy and the use of sufficiency economy philosophy in the life of the employed persons in Bangkok. There was a relationship that was not statistically significant. At a significance level 0.05

The research of A Performance Analysis of a Sufficiency Economy philosophy Practice of the handicraft maker’s group in Hu-Rae is an applied research that indicate a result of guideline from a Sufficiency Economic Philosophy. The purposes to analyze the before-and-after performance of marketing management with a community’s participation project regarding to a Sufficiency Economy philosophy for product development. This research focuses on the study of a performance of the handicraft maker’s group in Hu-Rae by doing in-depth interviews before and after marketing management with a community’s participation project applied with the Sufficiency Economic philosophy for product development. In doing this the following components are applied as indicators: moderation reasonableness self-immunity conditions of knowledge and morality and comprise with the marketing mix (4Ps) which are product price place promotion. The research result reveals that the performance result referring to Sufficiency Economic philosophy is in a high level and after the research project is implemented the performance result is increase for all aspects. The condition of knowledge is considered to be the highest which receives 4.30 points. A practical implication of this research will be beneficial to a management of community network.

The objectives of this research were 1) to develop and validate the structural equation model of application of the sufficiency economy philosophy with socioeconomics of rural community households 2) to study the importance scale of each of the observed variables with socioeconomics and the sufficiency economy philosophy of rural community households and 3) to study the correlation level between the sufficiency economy philosophy and socioeconomics of rural community households. The main focus of this study was on rural community households. Simple random sampling technique was used to arrive at 400 samples and a questionnaire was administered to collect data and analyzed by descriptive statistics factor analysis and structural equation model analysis. The result showed that the model was consistent with the empirical data. Goodness of fit measures were found to be: Chi-square 52.37(p- value= 0.15491). It was also found that the factor loading of socioeconomics with the highest point was the consumption expenditure at 0.68 whereas the factor loading of the sufficiency economy philosophy with the highest point was the criterion of moderation at 0.66. Besides it was found that the rural community households’ behavior of applying the sufficiency economy philosophy received direct influence from the socioeconomic factors at the point of 0.12.