The objectives of this research are to study opinion of consumers towards marketing mix of health banana flour cookies and to compare opinion of consumers towards marketing mix of health banana flour cookies. The research instruments used for data-gathering were questionnaire by using simple random sampling. The samples of this research were 400 health food consumers in Bangkok whose age range from 21 years and over. Descriptive statistics for data analysis included Percentage Mean and Standard Deviation. Due to inferential statistics t-test was used to determine the differences between two independent groups while One–way Analysis of Variance was used to F-test. Lastly Least Significant Difference (LSD) was used to determine the difference between two means. The results were as follows : most of participants were female with age range from 21 to 30 years and the average education level was undergraduate. The majority of participants were state enterprise employees with average monthly income lower than 20000 Baht and single. This reseach revealed that consumers had a high level of opinion towards marketing mix of health banana flour cookies. Product Place Promotion and Price were at high level respectively. The results of hypothesis testing indicated that different demographic characteristic of participants which consisted of gender age level of education income and marital status resulted in indifferent opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The different of occupation resulted in different opinions towards marketing mix of health banana flour cookies at 0.05 level of significance. The result suggest that marketing mix should be applied by communicated the features of banana flour cookies set the price higher than regular cookies distributed it to healthy product retailer and used online marketing especially student groups.

The objectives of this research is to study the current competencies assess competency requirement of community enterprise (OTOP) entrepreneurs in the central region of Thailand and provide them guidelines toward ASEAN Economic Community. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The samplers of this research are the 189 community enterprise (OTOP) entrepreneurs with a 82.54% response rate. The results were as follows : Attributes and skills indicated by current competencies were at high level while knowledge was medium level. The competency requirement attributes skills and knowledge were at high level respectively. The fundamental preparation for competency of community enterprise (OTOP) entrepreneurs in the central region of Thailand toward ASEAN Economic Community should develop competencies in knowledge attributes and skills especially in the international trading regulation international language information technology and management. The community enterprise (OTOP) entrepreneurs should increase skills in the continuous expertise in product development and organization as well as seeking for new markets and creating continuous business networking including organizational innovation acceleration. The community enterprise (OTOP) entrepreneurs should develop attributes to seek for business opportunities widen continuous knowledge and innovation and increase potential organizational development. The suggestions were that the community enterprise (OTOP) entrepreneurs should develop competencies and seek for source of information and ask for government support to get into ASEAN Economic Community. The government sector should support knowledge skills attributes and cooperate with school financial and other to develop potential of community enterprise (OTOP) entrepreneurs in a long term.

The aim of this research is to review the environmental management to analyze the potential of sustainable management and to develop the strategies for developing the sustainable management of at Wat Takien Floating Market. The research is conducted at Wat Takien Floating Market Bangkuvieng subdistrict Bangkruay district in Nonthaburi Province with twenty local authorities including Temple abbot members of the Temple committee and market manager via observations interviews and questionnaires by using Descriptive Analysis Means Standard Deviations Factor Analysis and Canonical Correlation Analysis. The results were as follows: 1. Not far from Bangkok Wat Takien Floating Market is located inside Wat Takien temple area with a nice natural view across the canal. The community around the market have been well corporating with the temple. Visitors can enjoy shoping local product learning local traditional sightseeing temple architecture and making merit at the same time. The floating market is mostly manage by the market manager. In some point the management system is found not to be well arranged. To facilitate a lot of visitors plenty of toilets and many alternativers parking space will be provided. The products inside the market seems to be well known by serveral media. 2. The potential of sustainable management of Wat Takien Floating Market come from variety of strength and opportunity factors. The opportunity elements includes currect economic circumstance community around the market local houses along the canal side Bangkuvieng Canal geography while the strength factors composed of temple policies the way market mananger managing the participation of each members temple architecture inland walkway live Thai classical music band and a resonable price of local product. 3. The strategies for developing the sustainable management of Wat Takien Floating Market can be classified as follow; Strategy for developing the floating market along with Buddhist traditional Strategy of setting reasonable price for local goods and Strategy of boat trip activity. The suggestions were that the Wat Takien Floating market can be a lot improved by using the strategies for developing the sustainable management. In particular it can be done by rearranging the organization structure raising the corporate networks developing the market management systematically expanding an advertising channel Instralling the market banner to draw visitor attention improving the walkway along the canal side releasing regulations for on-boat food vendors promoting local dishes that can be found in a market hosting a fair and activity that related to Buddhist traditional providing boat trip activity creating social responsibility and environmental friendly activity along the canal side.