จำนวน Repository ( 4 )

การศึกษามาตรฐานการจัดการโซ่อุปทาน การกระจายสินค้าและการตลาดของอุตสาหกรรมเนื้อสัตว์แปรรูปฮาลาลในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเซียน
การศึกษามาตรฐานการจัดการโซ่อุปทาน การกระจายสินค้าและการตลาดของอุตสาหกรรมเนื้อสัตว์แปรรูปฮาลาลในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเซียน

The research on the process of supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community was aimed (1) the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community and (2) to determine the consistency of a causal model that influenced the process of supply chain management standards goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community with the empirical data. The variables used in this study were the independent variables including the availability and the readiness of the entrepreneurs. The mediator variables were the raw material transportation management and safety standard. The dependent variable was the supply chain management standard goods distribution and marketing of the meat processing industry in Thailand to support the ASEAN Economic Community. The researchers used a mixed method of qualitative and quantitative study. Questionnaires were used to collect empirical data from 350 entrepreneurs of the meat processing industry in Thailand. The statistical methods used to analyze data were the frequency percentage mean standard deviation and the analysis on the structural equation model and qualitative research methodology. The results revealed that the model was well consistent with the empirical data. The Chi – Square (2) value was 288.294 at the degrees of freedom (df) of 256 with the probability p-value equal to 0.081. The chi - square relative (2/df) was 1.127 with index of harmony (GFI) equal to 0.975 AGFI = 0.951 RMSEA = 0.017 The results showed that (1) the availability of resources had a positive influence on the transportation of raw materials (2) the availability of resources had a positive influence on safety standards (3) the entrepreneur readiness had a positive influence on the transportation of raw materials (4) the entrepreneur readiness had a positive influence on safety standards (5) the transportation of raw materials had a positive influence on safety standards (6) the transportation of raw materials had a positive influence on the supply chain management distribution and marketing and (7) safety standards had a positive influence on the supply chain management distribution and marketing of halal meat processing industry in Thailand to support the ASEAN Economic Community. The findings suggested that the meat processing industry should focus on the supply chain management distribution and marketing by promoting personnel deeper understanding to develop halal food. The government should also support the halal food industry as well

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Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries
Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries

This research objective is the Factors influencing the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. Examined the congruence of this model with empirical data which used quantitative research methods. Findings are us follows: (1) The factor of external (2) (3) The factor of cooperation (4) The factor of Halal logo (5) The factor of Halal quality (6) The factor of competitive advantage positively affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries. But the factor of internal no positive effected. affected the successful strengthening of supply chain management-oriented cooperation in export of Halal meat processing industry of Thailand to ASEAN countries

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แนวทางการพัฒนาระบบโลจิสติกส์และซัพพลายเชนในการเพิ่มมูลค่าการจำหน่ายสินค้าออนไลน์ประเภทสินค้าอาหารกล่องเพื่อสุขภาพพร้อมรับประทาน
แนวทางการพัฒนาระบบโลจิสติกส์และซัพพลายเชนในการเพิ่มมูลค่าการจำหน่ายสินค้าออนไลน์ประเภทสินค้าอาหารกล่องเพื่อสุขภาพพร้อมรับประทาน

This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ready meals that sold via online. 3) To practically benefit in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. The researcher has a desire that this study will contribute to supporting the use of digital technology in business for creating alternatives decisions and system management together with the development of the product category. Hence this enables building long-term competitive advantage for entrepreneurs and reduces the complexity from the use of digital technology which plays a role in in Thailands infrastructure and logistics and supply chain management. In this qualitative research the study sample includes seven full-time or parttime entrepreneurs selling healthy ready meals that sold via online in Bangkok and vicinities. Data collection is conducted through interviews. The study found that the locations of six online healthy ready meals sellers are in Bangkok and one in Sumutprakarn. Four sellers provide delivery service in Bangkok and vicinities and three only in Bangkok. Six sellers provide food ordering channel via Line Application five via Facebook three via phone call two via Instagram and one via a specific food ordering application. Three sellers have more than 21 menus while two other sellers have 8-14 and 15-21 menus. There is no seller whose menus are less than 7. Most of the payment methods which six sellers provide are through bank transfer two sellers by cash and two sellers by credit/debit cards respectively. This research can be concluded based on the objectives of this research as follows. 1) Situation of popular online health products. Health-conscious consumers are becoming more interested in food consumption. The suitable calorie intakes are calculated each day and non-toxic ingredients and safe cooking methods are used. It is found that food delivered directly to consumers must have the appropriate supply chain with logistics activity management in order to be consistent with product category and consumers who are of working age that have no time to cook or eat at a restaurant. Some people think it is impossible to cook as their work is too busy. Therefore they decide to order food online for convenience while they can still take care of health. 2) In studying the framework it is important to pay attention to raw materials coordinating with suppliers of raw material method and workspace of the cook delivery to customers customer relationship management and 3) Practical benefits in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. Therefore consumer behavior has changed and it is possible to use technology that is the driving force of the food business the technological development along with logistics management and supply chain management in quality preservation cooking of ingredients transportation and after-sales service. The use of technology can shorten the supply chain because the manufacturer can directly deal with the customer. It can solve the problem or improve the ability of the business directly which will add value and enhance competitiveness. As a result the business will be growing and competitive in the long run. Suggestions for online food entrepreneurs are the risk of miscommunication and careless transportation that ignores customer details which can cause loss of customers despite not the food quality. Therefore entrepreneurs need to manage supply chain quality thoroughly. Moreover the online healthy food entrepreneurs should regularly monitor the quality of raw materials to build credibility so that customers will make the purchase decision once they know the product and then repeat purchase in the future.

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ห่วงโซ่อุปทานการท่องเที่ยวเชิงนิเวศ กรณีศึกษา อุทยานแห่งชาติเขาใหญ่ จังหวัดนครราชสีมา
ห่วงโซ่อุปทานการท่องเที่ยวเชิงนิเวศ กรณีศึกษา อุทยานแห่งชาติเขาใหญ่ จังหวัดนครราชสีมา

Strong positive correlations exist among management of upstream factors services or midstream factors and the level of satisfaction of tourists of downstream factors. Upstream factors have the following conelated coefficient with each of the midstream factors respectively: 0.656 for accommodations 0.593 for transportation 0.610 for the handling of excursion and activities on the ground and 0.552 for foods and crafts. Midstream factors correlate with downstream factors with a correlation coefficient of 0.815 And upstream factors have a correlated coefficient of 0.811 with downstream factors. The upstream factors of values and culture have the most direct effect on midstream factors and downstream factors. Middtream factors have the most direct effect on downstream factors by accommodation.

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