The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province aimed to study: The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province employed qualitative research by collecting data from interview and focus group discussion. Data was analyzed using content analysis. The main informants were community leaders local people in Phetchaburi community officers administrators sub-district administration organization. The results of this research showed that 1. This community has been empowered and also received many awards from government agencies and private sectors but there are tourism developments concerned which are the lack of cooperative from local people and academies including the shortage of staff officers for tourism promoting. 2. There are 3 process guidelines to develop the community into a potential tourism community which are 1) Encouraging people in the community to get involve with organizing confectionery tourism attractions which will be overseen by Sub-district administrations organization’s management operation responsibilities and evaluation. 2) Providing community of confectionery tourism roadmap to promote confectionery learning center confectionery festival along with setting up traditions which will symbolize the uniqueness of the community. 3) Educating youth and community members to be able to guide and show tourists around their community helping tourists to learn and to know more about the uniqueness of confectionery community to make the community more recognizable.

This research on the participation of the community in Lamphaya Floating Market Nakhon Pathom Province to develop sustainable tourism has the objective of studying the participation of locals in the community to manage tourism at Lamphaya Floating Market sustainably and to identify ways to encourage locals in the community to co-operate in sustainable tourism management at Lamphaya Floating Market. The research method involved the collection of both primary and secondary data. The primary data was obtained from interviews and questionnaires. The interview were in-depth interviews with structured interview questions. The researcher interviewed one participant who identified other potential informants to interview and the process was repeated until the interviews were completed. The qualitative data analysis involved Content Analysis which was performed by coding interview transcripts. The quantitative method was also employed: 100 questionnaires were distributed through Accidental Random Sampling to locals living in the Lamphaya area and to local government officials (Sub district Administrative Organization) at Lamphaya Floating Market. This process produced results about how locals in the community co-operate in sustainable tourism management at Lamphaya Floating Market. All data are analysis was performed by computer program. The research found that the participation of locals in tourism management was at a high level especially in terms of location management. Locals participate in planning attend meetings about policy and discuss new ideas with regard to many things. However while locals are able to evaluate tourism facilities as good or not good they are not directly involved in the process of planning or policy or management. Locals co-operate to manage human resources very well but they do not participate much in setting the rules of the village. This is because the rules are flexible and are transferred from generation to generation rather than being fixed. On the other hand locals participate in the management of the creative local product process at a high level. Suggestions 1. The new generation should be encouraged to participate in tourism management. 2. The locals should think about the public and love the community more than seek private benefits through their own business. 3. Government should be involved in helping locals and local government should be involved in meeting and planning about tourism management at Lamphaya Floating Market. 4. Locals and the community in the nearby area should be encouraged to recognize the importance of sustainable tourism management.

The purposes of this research were to study the potential of creative tourism resources and the creative tourism management model of Khu Bua community Ratchaburi. This research was qualitative. The research tools were the in-depth interview and focus-group. The target groups were local people consisting of community leaders entrepreneurs merchants and government officials working in the area and tourist groups. The accidental sampling was applied for selecting tourist groups and the purposive sampling for other key informants. The data was analyzed by content analysis. The research results were as follows: 1. It was found that Khu Bua community’s potential for creative tourism were community history the ancient city area of Ban Khu Bua Thai-yuan cultural identity and community readiness. 2. As for strengths weaknesses opportunities and obstacles of Khu Bua Communitys Internal and External Environment the community strengths were famous woven fabrics ancient tourist sites occupational groups’ product development and promotion learning centers and an easily accessible location. The community weaknesses were a lack of career knowledge skills and experiences; no land of their own; without descendants’ awareness of their roots as well as no successors to the community culture. The community opportunities were more communicational channels the official tourism promotion policy and the increase of cultural tourism trend. The community obstacles were consumerism social change and lack of integration and linkage between central and local authorities. 3. Opinions and demands of tourists towards creative tourism in Khu Bua community were: 1. Due to the community tourist attractions information most tourists got the information from online social media. 2. According to tour time the tour in the community took no more than half a day. 3. As for the knowledge and understanding of creative tourism of the community most tourists replied that they participated in various activities the community planned. 4. Due to creative tourism activities the demand for the community activities mainly focused on learning about the Thai-yuan identity and local ancient sites. 5. According to the problem or suggestion for the creative tourism of the community most tourists suggested that there should be various channels directly informed by its responsible agency. 4. There were two models of creative tourism management for Khu Bua Community Ratchaburi including (1) tourism models changing from high-class cultural products to everyday cultural ones and (2) tourism models allowing tourists to participate in local community tourism activities. As for the community creative tourism management there were two phases: the experience and product creation phase and the product delivery and service phase.