จำนวน Repository ( 4 )
กลยุทธ์การให้บริการที่พักแบบสัมผัสวัฒนธรรม (Homestay) เพื่อเข้าสู่มาตรฐานโฮมสเตย์ไทย : กรณีศึกษาโฮมสเตย์นาขุนแสน อาเภอสวนผึ้ง จังหวัดราชบุรี
The purposes of this research are to study the success rate of reaching homestay service standards of Ban na Khun Saen homestay then compare with other Thai standard homestays and suggest the strategies for providing the cultural services to make Ban na Khun Saen homestay to reach Thai homestay standards. The research performed qualitative research from 27 sampling population and 14 supporters who provide homestay service throughout the country from the department of tourism Ministry of Tourism and Sports. The researcher used questionnaire as an instrument to obtain quantitative information as well as a focus group interview and in-depth interview to obtain qualitative information then processed those information with statistical software package to analyze the percentage frequency distribution mean and ranking The statistical analysis found 13 strategies consisting of 58 indicators and compare to actual of Ban na Khun Saen homestay service as follows Strategic services of Ban na Khun Saen is in the suitable level The research found the there are 8 strategies which are A. Homestay service strategy consisting of (A1) location and readiness of homestay. B Food and beverage service strategy C. Strategic planning for safety service D. Hospitality Strategy for service providers which are cultivate the core value of service-mined hospitality consisting of (D2) In light of Hospitalities greetings and readiness of customers to join homestay activities. E. Strategy for travel advisory services. F. Strategy in natural resources and environmental services. G. Strategy in cultural services. G. Strategy in cultural services. H. Strategy for providing quality service and product value. I. Strategy in managing homestay services that could be categorized into (I1) Management. (I2) Services The poor level and needed to improve from the research has found that there and 3 strategies which are D. Hospitality Strategy for service provider consisting of (D1) Instilling values Have faith in service I. Strategy in managing homestay services that could be categorized into (I1) Management (I2) Services. The crisis situation which are 2 strategies which are A. Strategy in homestay service (A1) Location and readiness of homestay. J. Strategy for information services. Service strategies to Compile with Thailand Homestay Standards : A Case Study of Na Khun Sean Homestay in Suan Phueng Ratchaburi Province uses methodology indicated by the result of 13 strategies and 58 indicators to “reserved”or “maintaining” and “develop” or “improve” for the better result and eliminating crisis.”
การจัดการที่พักแบบสัมผัสวัฒนธรรมชนบท (Home Stay)ในจังหวัดราชบุรีสู่การรับรองมาตรฐานโฮมสเตย์
The purposes of the study were to investigate which administrating business of home stay in Ratchaburi province to standard home stay for comparison between administrating business of home stay in Ratchaburi province and status of home stay harmony with standard home stay different geosocial and forward administrating method home stay to standard home stay. The subjects this study were 18 services home stay in Ratchaburi province and 3 home stay in Phra Nakhon Si Ayuthaya province be allowed certification Bureau of Tourism Services Development Ministry of Tourism and Sports by survey. The instruments for collecting data were rating scale questionnaires and evaluate with statistical package. The statistics used for data analyzed by percentage mean and ranking scale. The research results showed administrating business of home stay in Ratchaburi province. Image and physical sector were high-level. Administrating home stay service house-owner and Public relations sector were medium-level. Method sale and promote sale sector low-level. Garden house/field location home stay were Administrating home stay and Image and physical sector were better than mountain/cave/water fall/waterway/canal location home stay service house-owner Image and physical sector were the same medium-level. promote sale sector were the same low-level. Method sale sector mountain/cave/water fall/waterway/canal location home stay high precious costly than Garden house/field location home stay. Administrating method home to standard home stay consist of promote sale Method sale Public relations Value added community culture product and Administrating home stay sector.
Awareness and behavior on mobile phone hazardous waste management : A case study of youth in Bangkok Metropolitan
The purposes of this research are to examine the students’ Awareness and Behavior on Mobile Phone Hazardous Waste Management (ABMPWM) comparative studies of dependent variables among the levels of independent variables and their Corresponding correlation’s between their exposure to information and ABMPWM and to yield the appropriate means for managing mobile phone waste. The survey research using self-administered questionnaires was conducted on 450 random samples from 264027 students with study standing at junior and senior high school in Bangkok. The analytical statistical methods used were percentage mode mean S.D.(Standard Deviation) T-Test F-Test One-way ANOVA Analysis Correlation Analysis and Regression Analysis & Prediction Model. The level of the Awareness on Mobile Phone Hazardous Waste Management index (AMPHWM index) was high. The AMPHWM index of men was higher than women and significance difference (p<.05). The group of 13-14 years of age had AMPHWM index at the highest level. The samples of junior high school students had higher AMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher AMPHWM index than the others. The group of students belonging the mobile phone with 15000 baht had higher AMPHWM index than the low price. The group of students paying service charge monthly about 301-500 had higher AMPHWM index than the group paying more or less. The group of exposure to information had higher AMPHWM than no exposure to information group. Most of students received information from T.V.. The Awareness on Management of Mobile Phone Waste of the group of exposure to information and the group did not expose to information had correlation to the Behavior on Management of Mobile Phone Waste. The level of the Behavior on Mobile Phone Hazardous Waste Management index (BMPHWM index ) was average. The BMPHWM index of men was higher than women. The group of 13-14 years of age had higher than the others. The samples of junior high school students had higher BMPHWM index than the group of senior high school students. The group of students who bought the mobile phone themselves had higher BMPHWM index than the others. The group of students belonging the mobile phone with more 8001-15000 baht had higher BMPHWM index than the lower and higher price. The group of students paying service charge monthly about 301-500 had higher BMPHWM than the group paying more or less. The group of exposure to information had higher BMPHWM index than no exposure to information group. The group of students received information from internet or electric media had higher BMPHWM index than the group students who received the information from the others.
Factors Relating to the Growth of SME in Ratchaburi Province
The purposes of this study were to investigate factors which relate to the growth of SME and the relationships between general characteristics of entrepreneur organizations and entrepreneurs’ competencies on the growth of SME in Ratchaburi Province. The subjects of this study were 53 Phajoke (Cotton weaving) SME entrepreneurs and Phajoke weavers in Ratchaburi Province. The instruments for collecting data were rating scale questionnaires. The statistics used for data analysis were descriptive statistics One-Way Analysis of Variance and Pearson Moment Correlation Coefficient - testing at the .05 statistical significant level. The results of the research revealed as follows: Most entrepreneurs were female from 41 to 50 year of age holding primary school certificate without any experience in other previous business and having been conducting this business for over 10 years. Most entrepreneurs had their own business with business members ranging from 1-10 people selling their products at the community business centers. Core competency managerial competency and human relation competency related to business growth in terms of production quantity positively (r= .008 r = .111 and r=.192 respectively). Core competency related to the growth of SME positively in terms of business management : profit-lose (r = 0.073) Managerial competency and human relation competency did not relate to SME business conducting : profit-lose (r = -.251 and r = -.113 respectively). Core competency managerial competency and human relation competency related to the growth of SME positively in terms of quality product manufacturing (r = 0.070 .111 and .264 respectively).