This research aimed to study the foreign tourists’ behaviors toward religious tourism and study the guidelines for the development of religious tourism at Chiang Mai Municipality Chiang Mai Province. The sample group used in this study was foreign tourists visited religious tourist attractions in Chiang Mai Municipality. The instrument used in this research was a questionnaire. The majority of respondents were Asian female age 36-45 years old who held a bachelors degree and work in general labor/ private. Learning was the main purpose of traveling. Tourists traveled with friends using motorcycles and bicycles and they were interested in Wat Phra Singh. The social media as Facebook Instagram and YouTube are the source of information. Tourists traveled during holidays - public holidays and spent time doing activities between 1-2 hours. The expenses during the trip were about 10001 - 20000 baht. They stayed at hotels resorts and they had experienced traveling in Chiang Mai Municipality 2-3 times. The overall opinion of the guidelines for religious tourism development in Chiang Mai Municipality was found in a high level. The mean was 3.75 and the standard deviation was 0.54. The guidelines for the development of health hygiene and safety was the highest point followed by transportation tourism promotion Ancient sites and antiquities Facilities and religious tourism activities respectively.

This research aimed to study participation of the community and development guidelines of historical tourism of Historical site in Sankaburi District Chainat Province. 350 local people in the community.A questionnaire was used as a research instrument. The statistics used for analyzing data were percentage mean and standard deviation. The results revealed that most the local people were male ages 20 –30 years old. Their education backgrounds were Bachelor’s degree. Their occupations were private companies/business owners. The average of revenue lower than 5000 baht per month. The results of the level of participation of the community sustainable tourism development with the participation of the community as a whole is moderate. Considering it was found that the monitoring and evaluation with the average level. The side with the highest average. He is involved in the care of the cost of the activities / attractions of the community. Most important followed by the field of ideas. By having the opportunity to comment on the meeting. The most important is the subsequent joint decision. By having the opportunity to vote on the participants to plan tourism development. The most important And the Co-operative by following the rules or measures to maintain the attraction. The most important

This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.

This research aimed to study Thai and foreign tourists about development guidelines of historical tourist attraction. 400 Thai and foreign tourists who came to travel at Ayutthaya Historical Park Ayutthaya province. A questionnaire was used as a research instrument. The statistics used for analyzing data were percentage mean and standard deviation. The results revealed that most the tourists were female ages 31 – 40 years old. Their education backgrounds were Bachelor’s degree. Their occupations were private companies. Their were Thai and Foreign. In general The Development Guidelines of Historical Tourist Attractions. The first of development guidelines were Attractive Factors (To what extent does each of the followings attract tourist?) and next were The capabilities to support tourism (To what extent does each of the followings support tourism?) and Management and Administration (To what extent does each of the followings affect tourism?). The top 5 of development guidelines were The remarkable and unique history Architectural and artistic beauty Greatness a good image and recognition Enough accommodations and Convenient access to tourist destinations