This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.

The research of “Market Opportunity for SME Thai Herbal Skincare Product in Bangkok Metropolitan” is a qualitative research. Research objectives are: 1) to study Thai Herbal skincare product in Bangkok metropolitan affect to market opportunity and its expansion 2) to analyze SME Thai herbal skincare systems that affect to market expansion. Samples using were 3 groups of Thai Herbal skincare product stand for grade A B and C while high quality stand for grade A Thai Herbal skincare product for medium quality stand for grade B and Thai Herbal skincare product in low quality stand for grade C. Market expansion were tested among 3 groups of population those were adolescence middle-aged and elderly by in-depth interviews under Delphi Techniques with 17 samplings in area of the effectiveness and product system of herbal skincare product grade A B and C. Data collected were by questionnaire with open-ended questions technique collected for 3 rounds. Data analyzing using median mode and interquartile range (IR). The research was found that: 1) the effectiveness quality in SME Thai herbal skincare product has related to market opportunity in high range 2) the administrative system of SME Thai herbal skincare product has related to market opportunities in moderate range 3) factors affecting to market expansion were such as quality followed pharmaceutical standard raw materials standard affect to marketing the expansion in high level. While product laboratory tested and consumer protection affected to market expansion at moderate level.

This research aims for 1) study factors of producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 2) study the factor level of the producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 3) analyze producer that affects to SME Thai herbal skincare market in Bangkok metropolitan. The 381 samples using for this study were randomized from 57635.18 population in Bangkok calculated according to the Krejcie and Morgan statistics while research instrument was questionnaire for data collection. Frequency percentage mean deviation and Canonical correlation techniques were using for analyzed data. The results of this study were as: 1) Producer factors have highly affected to SME Thai herbal skincare market in Bangkok metropolitan 2) levels of producer factors have affected to SME Thai herbal skincare market in Bangkok metropolitan in moderate range 3) the analysis of producer factors have moderate affected to SME Thai herbal skincare in Bangkok metropolitan.

This research studies dyeing with Thai herbs for UV protection properties in textile products applications and aimed to: study procedures and techniques for this; investigate the use of herbal plant for UV protection; study UV protection properties in fabrics dyed with Thai herbs that can protect against UV rays. The process involved dyeing from natural surplus materials (militia kityana leaves lemongrass leaves and areca palm seeds) extracting the dyes for use in silk dyeing with a mordant to increase the affinity of the dye and fiber then rating the percentage of UV light blocked. Finally the fabric was used to design clothes as a prototype for five Muslim outfits. The research team chose dyed silk fabric with the percentage of UV light blocked are 95.67 – 96.24 which is in good to excellent protection level. Five outfits were designed for this study: 1) Silk dyeing with dyes extracted from the lemongrass leaves – using the first method of fabric dyeing with clear muddy water 1% as mordant 2) Silk dyeing with dyes extracted from lemongrass leaves – using the fourth method of fabric dyeing with the fabric fermented for 30 minutes in mud before dyeing 3) Silk dyed with dyes extracted from areca palm seeds – using the first method of fabric dyeing with 3% tamarind water as mordant 4) Silk dyed with dyes extracted from areca palm seeds – using the fourth method of fabric dyeing with the fabric fermented for 30 minutes in mud before dyeing and 5) Silk dyed with natural dyes extracted from militia kityana leaves – using the first method of fabric dyeing with 1% tamarind water as mordant.

This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.