The purposes of this research were 1) to study the personal student factors of a vocational certificate type of Home Economics Phetchaburi Vocational College 2) to study the importance and the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College 3) to study relationship between the personal factors and the importance of the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College. The sample used were 148 students who are studying in vocational certificate type of Home Economics Phetchaburi Vocational College. The instrument used in this thesis was questionnaire. The statistics based on the data analysis include percentage frequency values average standard deviation and Chi Square. Analysis of statistical data by a computer program. The results showed that 1) the personal student factors of a vocational certificate type of Home Economics Phetchaburi Vocational College were no effect for the decision to study in general. 2) the learners pay 7 sides attention to the study for a vocational certificate type of Home Economics Phetchaburi Vocational College in general were rated at high level. When considering each side it was found that every side was rated at high level. Shortage average form most to least is career the college environment learner development activities teachers curriculum and media materials and equipment that support teaching. 3) the relationship between respondents’ general information and decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College found that gender related with media materials and equipment that support teaching age related with college environment and field of study related with image of college is statistically significant at the 0.05 level. The relationship of grade point average (GPA) and revenue of learners per month didn’t relate 7 sides with the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College is statistically significant at the 0.05 level.

This research aimed to study 1) Comments on the decision to study in the undergraduate liberal arts sector of Rajamangala University of Technology Phra Nakhon. 2) The acknowledgment of information to get admission to undergraduate liberal arts sector of Rajamangala University of Technology Phra Nakhon. 3) To determine the motive for the admission of candidates for admission to undergraduate sector of Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The results showed that : provide feedback to the decision to study in the Bachelor Degree in normal of Liberal Arts University of Rajamangala Phra Nakhon. In term of graduate of productivity the companies require a large number of employees from this university. In term of the expense cost. The tuition fee is not expensive and the transportation is easy to access. The course of study that emphasize the compliance level is more to get the information to study in many levels selected by your friends and help Guide located in the most. The reason for the study of liberal arts in the level of the most famous of the University of Rajamangala Phra Nakhon is accepted in the society and the alumni have a reputation of the social level is the most probable causes that you choose the factor of the person students entrance examination on the other does not because the facilities. Interested in the course of study the accounting profession in the Asean countries need to travel to the hotel in English international communication has been credits students have the feedback as follows: 1.To update the professional courses to date to meet the needs of the market add more by teaching the two languages English and Asean countries. 2. Should provide the material of the teaching to complete and adequate for the number of student because in the current device in the classroom. There is not enough space to the number of students. Students have unique opportunity does not equal is not equal to the benefit in the class to study compliance thoroughly. 3. The lack of teachers who have a unique

The objective of the research is study about the marketing strategy of the universities to result in the decision to study universities in Thailand. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in universities of the first year students in an academic year 2558 of the universities under a bureau of university consultant teachers president of the universities. This is the six processes of the research ; 1. Study the data for making a scope of the research. 2. Design a questionnaire. 3. Limited the people and the sample group to collect the data for a research. 4. Collect the data from the sample group and analysis. 5. Summarize the research. 6. Make a marketing strategy and consider a strategy that will be used. The result of the marketing strategy of the universities to result in the decision to study in the universities in Thailand can divide the analysis for 6 sections are ; 1. Analysis the data for important of the people who relate to make a marketing strategy of the universities. The result is the president the vice president of academic a dean of faculty and director are important to move with the wind. The least of responsibility in making a marketing strategy is department of academic. 2. Analyses the opinion of students for the factors that have influence to the students who decide to study in the universities by 4Ps strategy are product price place and promotion. The result is the most important of product are the reputation of the founder professors the image of the university equipments the several of field quantities of students in the bachelor’s degree. The place strategy the factor the result in the place strategy is convenience and comfort to journey. The result in promotion strategy is the scholarship and paying by the installments a credit. The price strategy has result of the cost of credit and the cost of maintenance. 3. Comparative analysis for the opinion has high level of the important factor between the central university and the section university. The result is the same opinion in marketing strategy. 4. Analysis in every strategy by relation and organize in to the groups. I meet that the product strategy can divide in two parts are: the first group are the policy and the achievement the second group are image and reputation. The price strategy cannot divide for a group. The promotion strategy can divide in two groups are advertisement to acknowledge and price promotion. 5. Analysis the data for an hypothesis test that the different of marketing strategy of the universities that have a result in decision to study in the universities have the different marketing strategy of the universities. The result is product strategy is the most important place strategy promotion strategy and price strategy to move with the wind. Proposal : The competition of the education in universities are improved in every section although education management curriculum academic tuition fee of universities that they can make it move forward to the ideal. The marketing strategy of education business likes a rat race. For the successfully of universities in the part of education management curriculum academic professors application and select the students in the private school collect the fees of the education and besides promotion the well-known of the university by using 4Ps are; Product: 1. universities must use the foreign language in the classes cooperation to aboard universities moreover the universities must have the social service and emphasize in the quality of the pass students. 2. Increase the ability of professors. 3. Emphasize in quality of the students in Bachelor master and doctor degree. Price: universities must have the reasonable price for their students and universities. The benefits for the universities are important. The reasonable tuition make the students can study in the university. And the students have social responsibility that universities have the education. Place: universities should be easy to go and modern hi-tech library and relax. universities should have be easy to apply. Promotion: universities must have a progressive public relation in the newspaper magazine radio television and advertisement that make the student have to study in university.

This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

This research aims to study the factors that influence the decision to study a Bachelor of Fashion Technology. Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Consisting of eight sides The expectations of the future. Curriculum and teaching activities in the environment and to the reputation and image quality. The features and benefits. Media and Public Relations The need to develop their own The family and the people around me. The population is Student Technology Management Fashion Floors 1-4 of the academic year 2557 73 people used the questionnaire prepared an assessment of the five levels. The results showed that Factors that influence the decision to study undergraduate Economics Faculty at the statistical level of significance. 01 are three factors in descending order of the factors affecting the descending. 1) the individual family and peers. 2) Media Relations and 3) the quality reputation and image of the three factors could explain the variability of the Faculty of Economics of Technology has 78.30 percent.