จำนวน Repository ( 720 )

เจตคติ คุณภาพชีวิต และมนุษยสัมพันธ์ที่ส่งผลต่อประสิทธิผลการปฏิบัติงานของพยาบาลวิชาชีพ โรงพยาบาลเอกชนขนาดใหญ่ในเขตกรุงเทพมหานคร
เจตคติ คุณภาพชีวิต และมนุษยสัมพันธ์ที่ส่งผลต่อประสิทธิผลการปฏิบัติงานของพยาบาลวิชาชีพ โรงพยาบาลเอกชนขนาดใหญ่ในเขตกรุงเทพมหานคร

This research aims to study attitudes quality of life and human relationships affecting the performance of professional nurses in large private hospitals in Bangkok. The sample group consisted of 400 professional nurses in large private hospitals in Bangkok. Data were collected using questionnaires. The statistics using were descriptive statistics like frequency percentage mean standard deviation and inferential statistics. The results showed that most respondents were female aged between 31 – 40 years with a bachelors degree and an average monthly income between 30001 - 40000 baht. The overall work attitude factor is at a very agreeable level. The mean value was 3.81. The overall Quality of life at work factor was at high level of agreement. The mean was 3.73 and overall human relations at work factor was at a high level ofagreement with an average of 3.88. Work attitude and human relations at work factors had a statistically significant effect on the performance of professional nurses in large private hospitals in Bangkok at the 0.05 level.

2566
ปัจจัยเชิงสาเหตุที่ส่งผลต่อผลการดำเนินธุรกิจค้าส่งผลไม้ไทย
ปัจจัยเชิงสาเหตุที่ส่งผลต่อผลการดำเนินธุรกิจค้าส่งผลไม้ไทย

This research aims to study causal factors affecting the performance of the Thai fruit wholesaling. The objectives were to 1) study the level of focus on entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 2) to create and test the structural equation model of the entrepreneurial orientation value creation service innovation and business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province 3) to study the direct effect and indirect effect of entrepreneurial orientation value creation and service innovation influencing the business performance of Thai fruit wholesalers in Talaad Thai Pathum Thani Province. The sample group used in this research consisted of 600 Thai fruit wholesalers in Talaad Thai Khlong Nueng Subdistrict Khlong Luang District Pathum Thani Province. The instrument used for the data collection was a questionnaire using accidental sampling. Descriptive statistics such as frequency percentage mean standard deviation and inferential statistics such as correlation coefficient (r) and structural equation model (SEM) were used to evaluate the data. The research results revealed that the elements of the entrepreneurial orientation factors value creation service innovation and business performance were on average at the highest level. When testing the relationship between every element in the entrepreneurial orientation factor value creation service innovation and the business performance were found to have a statistically significant relationship. In the analysis of the structural equation model (SEM) it was found that service innovation was directly influenced by entrepreneurial orientation with a statistical significance of 0.01 with a coefficient of 0.877 and 77 percent of causal variables were predicted. The business performance was directly influenced by an entrepreneurial orientation value creation and service innovation with 0.92 -0.49 and 0.49 respectively indirectly influenced by entrepreneurial orientation with -0.064. The highest total effect on entrepreneurial orientation was 0.880. The entrepreneurial orientation and service innovation had a significant impact on business performance at 0.01 and had predictive coefficients of 78% and 85% respectively.

2566
ความรับผิดชอบต่อสังคม กลไกการกำกับดูแลกิจการ และคุณภาพการสอบบัญชีที่มีผลต่อการดำเนินงานของบริษัทที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
ความรับผิดชอบต่อสังคม กลไกการกำกับดูแลกิจการ และคุณภาพการสอบบัญชีที่มีผลต่อการดำเนินงานของบริษัทที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย

The research objective was to study social responsibility corporate governance mechanisms and audit quality that affect the operations of companies listed on the Stock Exchange of Thailand. The population used in this study was 76 companies listed on the Stock Exchange of Thailand. The annual financial data was from year 2016 to 2020. The data were analyzed using descriptive statistics such as mean standard deviation percentage and inferential statistics such as correlation analysis (Pearsons Correlation Coefficient) and Multiple Regression Analysis. The study found that the social responsibility on consumer responsibility (PRCI) was positively correlated with market share (MS). Environmental stewardship (EN) was positively correlated with Return on Assets (ROA) and company value (NVP). Innovative and outreach (CSRI) is negatively correlated with Return on Assets (ROA) and company value (NVP). Community or social development (CID) was negatively correlated with Return on Assets (ROA) and company value (NVP). Fair operation (SFOP) was negatively correlated with market share (MS). Anti-corruption (AC) was negatively correlated with market share (MS). Institutional investor shareholding (IS) was positively correlated with Return on Assets (ROA). Number of meetings (NBM) was negatively correlated with Return on Assets (ROA) and market share (MS). Institutional investor shareholding (IS) was negatively correlated with company value (NVP). Audit firm size (size) was positively correlated with Return on Assets (ROA) and company value (NVP) but negatively correlated with market share (MS). Compensation paid by auditors to LN clients (compensation) was positively correlated with company value (NVP).

2566
ปัจจัยที่ส่งผลต่อความตั้งใจบริโภคอาหารประจำถิ่นเกาะสมุย
ปัจจัยที่ส่งผลต่อความตั้งใจบริโภคอาหารประจำถิ่นเกาะสมุย

The purposes of this research were 1 ) to study the consumption behavior of local food in Koh Samui. 2 ) To study the levels of factors affecting the intention of local food consumption. 3) To compare personal factors to the intention of local food consumption and 4 ) To find out the correlation between local food consumption factors and the consumption intention. This study was conducted by mixed methods research.The sample consisted of a total of 400 Thai consumers who used to eat local food in Koh Samui and were selected by accidental sampling method. The results showed that 1) the consumption behavior of local food was mostly eaten alone. The top 3 local savory dishes in Koh Samui that the consumer used to eat were as follows: Moo Ko Yum Sarai Kor and Wai Kua. The sweet dishes were Kalamae Khanom Ko and Tho Won. The types of fruit were Lukfai Ka Luk Tho and Luk Kee Kwang. Popularly dined in Koh Samui at famous restaurants. Eat local food because of its unique taste. Family or relatives were influential in choosing the type of food. Local food was usually eaten at lunch and purchasing ingredients from the local community to prepare local dishes. 2) Factors affecting the Intention in term of food identity food quality attitude and convenience of finding local food were found to affect the intention to consume local food at the highest level. 3) Personal factors in terms of age average monthly income whether they were Koh Samui residents or not and whether they had different accommodation in Koh Samui were found to have a difference in their intention to consume local food at the statistically significant level of .05 and 4) factors of food unique food quality attitude and convenience of finding local food to eat were found to have correlation with the intention to consume local food in all variables by statistically significant at the .05 level.

2566
ปัจจัยที่มีผลต่อการตัดสินใจเลือกใช้บริการคลินิกเสริมความงามด้านผิวพรรณ
ปัจจัยที่มีผลต่อการตัดสินใจเลือกใช้บริการคลินิกเสริมความงามด้านผิวพรรณ

This research is intended to be used as a guideline for the study of decision making in choosing a skin aesthetic clinic. The study was conducted from a sample of 400 randomized sets. The instruments used were questionnaires. The data consisted of demographic characteristics including 26.8% males and 73.2% females 53.0% aged between 20-30 years 60.0% bachelors degree holders 37.3% an employee of a private company and 33.5% average monthly income of 20001 - 30000 baht. The results showed that the service marketing mix factors (7Ps) of skin aesthetic clinics including product or service price people or staff physical evidence and processes of service provision positively influent the decision to choose a skin aesthetic clinic. The results showed that the overall decision-making factors in choosing a skin aesthetic clinic service were averaged at 3.85 percent a high level. The highest aspect was the search for information followed by the problem awareness decision making and alternative assessment respectively.

2566