The objectives of this research 1) To study the media exposure behavior the satisfaction of media relations travel decision-making behavior. 2) To study the satisfaction of media relations tourist program toward the media exposure behavior 3) To study the satisfaction of media relations tourist program toward travel decision-making behavior. The sample population consisted of 400. By using online questionnaires to collect information. In hypothesis testing statistical used Pearson’s Coefficieal Analysis at statistical significance level of 0.05.The results of this research found 1) The media exposure of media relations tourist program positive effect on travel decision-making behavior at statistical significance. 2) The satisfaction of media relations tourist program positive effect on travel decision-making behavior at statistical significance. 3) The media exposure behavior relations tourist program positive effect on travel decision-making behavior at statistical significance. By variable the media exposure of tourist program the media exposure behavior relations the satisfaction and the most satisfaction of tourist program relations effect on travel decision-making behavior.

The objective of this study was to investigate water quality and river utility among people settling along the Li River Lumphun Province. The study was designed by mixed methods. The number of sample size was 364 households in the communities. The research data were collected by questionnaires and analyzed by using descriptive statistics (SPSS for Windows version 19 ).The results showed that total water quality including DO BOD TCB FCB and NH3-N in the summer was at the moderate level (WQI 58 - 68). The Li River utility was at the moderate level (Mean = 2.73 S.D. = 0.57). The relationship between the water quality and the river utility for agriculture had a statistically significant correlation at 0.05 (p –value 0.04).