The objectives of this research are: (1) to investigate the potential of agrotourism project sites in Bangkok and its vicinity that are officially recognized as following the principles of the Philosophy of Sufficiency Economy; (2) to create a good relationship between the researcher and the local community tourism academics experts and farmers. This study was conducted by means of semi-structured interviews and questionnaires. The participants are stakeholders including community leaders and agricultural owners. Content analysis was employed to analyze the qualitative data. Descriptive statistics (percentage and mean) was employed to present the quantitative data. The results of this research reveal that: (1) The strengths of the agro-tourism project sites include knowledge of the new agriculture theory and the expertise of owners. (2) The weaknesses include lack of services for tourists rest areas and parking. (3) Base on all 34 indicators of 4 factors the overall averages scores of both agricultural sites are in the intermediate level at 2.24 and 2.11 respectively. (4) The most important factor determining the potential of agro-tourism sites is good attractive location and the least important factor is lack of service.

There are two purposes of this research 1) the level of knowledge and attitude in ecotourism of student in Rajamangala University of Technology Phra Nakhon 2) the ecotourism behavior of student in Rajamangala University of Technology Phra Nakhon. The study was conducted by analyzing questionnaires collected from sample of student in Rajamangala University of Technology Phra Nakhon total 430 cases. The SPSS was used to analyze these questionnaires. Descriptive Statistic were applied and presented in form of percentage and mean. The research showed that 1.The respondents were most males they were sophomore studied in Business frequency of travel ecotourism is between 1-2 times / year. They get information from television/radio the most. 2.The level of knowledge in ecotourism was high especially for Eco-tourism focused on nature and the environment. The unique biological habitats and artistic traditions as possible. 3.The level of attitude in ecotourism was high especially for Eco-tourism management should take into account the potential of existing resources and activities accordingly. 4.The ecotourism behavior was medium-high especially for When you see wild animals are crossing the road. You stop waiting for the animals go through before.