The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

The objectives of this study were 1) to design and develop woman’s work uniform for by using pleating technique and woven fabrics in Dok-Peeb pattern in Phitsanulok province 2) to explore the working women’ satisfactions towards the design and development of woman’s work uniform for by using pleating technique and woven fabrics in Dok-Peeb pattern in Phitsanulok province. The sample of this study was 250 working women from government agencies in Phitsanulok province. The research instrument was the questionnaire and 12 prototype sets of woman’s work uniform by using pleating technique consisting of dresses coats skirts and pants. In this study the method to distribute the questionnaire was non-specific. Data were analyzed using percentage mean and standard deviation. From the study it is found that most of the respondents are of above 45 years old married master-degree-graduated office women with average income of more than 35001 baht. Most of them had ever bought/worn fabric clothing with Dork Peep pattern. The reason for buying such cloths is “buy when they would like to”. The frequency of buying the cloth is”every month”. Furthermore the prices of their working cloths are around 500-1000 baht each. From the study of respondents’ satisfaction on the working-woman cloth it is found that the most satisfactory dress is that of the second kind more than the first and the third kind with the average score of 4.25 4.11 and 4.05 respectively. The most satisfactory coat is the coat of the third kind more than the second and the first kind with the average score of 4.16 3.97 and 3.85 respectively. For the skirts the most satisfactory one is of the first kind more than the third and the second kind with the average score of 4.20 4.17 and 4.15 respectively. Finally the most satisfactory trousers are of the third kind more than the second and the first kind with the average score of 4.28 4.17 and 4.15 respectively. Last but not least it is found that every kind of cloths has highly satisfactory responds.