The objective of this research is to study the goal and direction of creating students at a bachelor degree level to blend in and go along with the planned strategy of the Rajamangala University of Technology Phra Nakhon as well as the national plan and national education plan. To research the managing problems at the present time. This research is both a quality and quantity research (Triangulation) Using the Content Analysis method and the Survey Research method. The sample groups are part of the planned strategy of the Rajamangala University of Technology Phra Nakhon (2005-2010) and the University staff which consists of 324. Results present in the form of a bar graph a descriptive percentage and chi-square table using SPSS program to compile. The level of significance is .05.

Objectives of this study A Study of Current Image and Desired Image of Rajamangala University of Technology Phra Nakhon Graduates according to Opinion of Entrepreneur were to study and compare viewpoint of employers regarding current image and desired image of students who graduated from Rajamangala University of Technology Phra Nakhon. Survey research methodology was exploited by distributing questionnaires to sample group of 247 employers. Thereafter collected data was analyzed using SPSS for Windows v. 14.0 to fmd frequency percentage standard deviation mean and t-test at statistically significant level of 0.05 for hypothesis testing. The results of this study were as follows: 1.Rajamangala University of Technology Phra Nakhon graduates had current image at high level by good mental health cheerful and happy graduates had highest means value while graduates with knowledge and ability in foreign language had lowest mean value. The result also showed that desired image of graduates were high by good moral and ethic graduates had highest mean value whereas graduates with knowledge and ability in foreign language had lowest mean value. 2.By comparing current image to desired image in employers viewpoint of Rajamangala University of Technology Phra Nakhon Graduates the study found that all images were significantly different at the level of 0.05 except good mental health cheerful and happy graduates.