This research aims to study the need to open Master’s Degree Faculty of Liberal Arts Rajmangala University of Tehnology Phranakorn and to advise the management of Master’s Degree Program. This study applied a mixed method (a quantitative and qualitative research design). Data were collected by questionnaires and interviewed questions from two groups of participants. The first group comes from 300 participants who graduated in Social Science field interested people and Master’s Degree in Faculty of Liberal Arts stakeholders. The other is from 18 participants who are lecturers knowledgeable and skilled people in English Literacy and from Tourism and Hotel Business sectors. It was found that: 1. All participants preferred Independent Studies which study 30 credits in compulsory and elected subjects and 6 credits in independent study subject to Research Program. Participants in Tourism Major credited on in class lecture procedure and preferred single major program while participants in Hotel and English Major chose outside university and international lecturers and integrated subjects program. 2. Participants in Tourism preferred such curriculum structure 12/6 credits of Thesis or IS 21 credits of Compulsory Subject and 3/9 credits of Elected Subject. Participants in Hotel and Tourism Major agreed to have paper examination to enter to the degree rather than other processes and chose twilight course to study however participants in English Major preferred considering candidate experiences and supported to study on the weekends. 3. Participants in Tourism admired the whole course payment while the others preferred scholarship for conducting the research. When asking about advantages of the programs participants from the interview agreed that they are essential in improving work lives. The researchers also found that the number and the qualification of lecturers responsible for each program are not suitable to open the degree. They have to be merged such as Tourism and Hotel.

The study of needs for graduates from Rajamangala University of Technology Phra Nakhon to work for establishment in Bangkok was aimed at studying 1) needs for graduates from Rajamangala university of Technology Phra Nakhon to work for establishment 2) desirable qualifications of graduates from Rajamangala University of Technology Phra Nakhon needed by establishment and 3) casual relationship of establishment’s general information desirable qualifications of graduates from Rajamangala University of Technology Phra Nakhon needed by establishment and needs for graduates from Rajamangala University of Technology Phra Nakhon to work for establishment in Bangkok. The questionnaires were constructed with content validity and reliability as a tool for collecting data from 306 establishment where graduates from Rajamangala University of Technology Phra Nakhon have worked for. The statistics used for analysis were frequencies distribution percentage mean standard deviation and structural equation model analysis: SEM. The research finding indicated that most of the establishment in the sample group were limited companies running on industrial business with a starting capital of 1-5 million baht. The 21-50 employees with diploma vocational and high vocational education have been working there. Each shareholder of these establishment is completely Thai and the target clients are both in and out of Thailand. In most establishment there are more Bachelors degree graduates from Rajamangala University of Technology Phra Nakhon than Masters degrees. The trend of demand for graduates from Rajamangala University of Technology Phra Nakhon to work for establishment in 2011 -2013 is the ones who graduated Bechelors degree in Engineering faculty and Masters degree in Administration Business. In general desirable qualifications of Bechelors degree and Masters degree graduates from Rajamangala University of Technology Phra Nakhon were needed at high level. The establishments general information correlated with needs for Bachelors degree and Masters degree graduates from Rajamangala University of Technology Phra Nakhon to work for establishment at the statistical significance of 0.05%. Moreover d irable qualifications of graduates from Rajamangala University of Technology Phra Nakhon needed by establishment correlated with needs for Bachelors degree and Masters degree graduates from Rajamangala University of Technology Phra Nakhon to work for establishment at the statistical significance of 0.05%