The objective of the research is study about the capacity Building ang Marketing Doctor of Business Administration Program of the University Rajamangala University of Technology Phra Nakhon to be consistent with sustainable development. To be in line with the country’s sustainable development direction.. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in Universities of the first year students in an academic year 2560 of the universities under a bureau of University consultant teachers president of the Universities.

This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

The research studied results of integrated learning management in flower arrangement techniques subject of students from the bachelor’s degree in Home Economics Business Administration program Rajamangala University of Technology Phra Nakhon. The researchers provided the cooperative learning and selected three units of flower arrangement techniques subject consisting of materials and tools for arranging flowers creative flower arrangement and international flower arrangement. The research samples were the second year students of Home Economics Business Administration program. The research methods used in this study were a learning achievement form a satisfaction form and a participant observation form. Results of the study found were: 1. The effects of cooperative learning on students flower arrangement techniques subject achievement was found that there was a statistically significant difference between students pretest and post-test scores at the level .05. 2. The satisfaction of students toward flower arrangement techniques subject was at the highest level ( x = 4.00). It showed that students’ attitudes toward cooperative learning were at good level.

The purpose of this research was to study the resirable characteristics of Home Economics Administration program Home Economics Faculty Rajamangala’s University of Technology Phra Nakhon graduates on Thai Qualifications Framework for Higher Education aimed to investigate employers/entrepreneurs’ opinion toward graduates who they employed. These results use for guide and control the quality of the producing graduates meet the standards that specified in the Qualifications Framework for Higher Education. The subjects divided into 5 categories; were 33 of the fourth year students and graduates the workplace where 20 of the internships were practice skills 33 parents’s graduates 18 lecturers and 6 managements of Home Economics Faculty. The tools for this research were survey questionnair Rating scale and then analyzed data by use Software program were Frequency Distribution Percentage Average and Standard Deviation