The expectency of students,instructors and administators towards the characteristics of bussines instructors Rajamangala University of Technology Phra Nakhon

The Purpose ot this study was to study and compare students and instructoes expectation toward the characteristics of business instructors in Rafamangala University of Technology Phra Bakhon in 3 aspects : knowledge; Ethics;and personality. The students and instructors wree classified by gender agesFacultystatusmajor subjects and academic years. The samples in this research were 370 students of Faculty of Business Administration and 222 instructors in Rajamangala University of Technology Phra Nakhon. The 59 item questionnaires of Likerts rating scales was used as the research instrument.Percentagemeanstandard deviationt-test for independent sampleF-test and LSD