The purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese skincare products of female consumers in Bangkok. This research was the quantitative research by using questionnaires from 384 female consumers who previously purchased the product by uses the multi-stage sampling method. The data was analyzed by as frequency percentage mean standard deviation t-test statistic One-Way ANOVA and enter multiple linear regression at the statistical significance level of .05. The results showed that: most of the sample was between 25 - 34 years (35.40%) single status (68.20%) average monthly income of 10001 - 20000 baht (34.10%) education of bachelors degree (55.70%) and work in private companies (48.70%). The average monthly income education level and occupation had different decisions purchasing Japanese skincare products among female consumers with statistical significance at the .05 level. Marketing communication influence female consumers purchasing decision of Japanese skincare products with statistical significance at the .05 level were sales by individuals (29.10%) public relations (18.10%) and promotion (15.80%).

Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.

Alteration of Denim Clothes for Re – Use : A Case Study on Female Students at Rajamangala University of Technology Phra Nakhon Rajamangala University of Technology Phra Nakhon The objectives of this research were (1) to design and alter old denim clothes for re-use (2) to study the female students’ behavior on purchasing used clothes and (3) to evaluate their satisfaction towards the altered old denim clothes. The stratified sample were 353 female students at Rajamangala University of Technology Phra Nakhon. The research tools were a questionnaire and 6 styles of original products. The data were analyzed by using a standard statistical method and reported as percentage means and standard deviation. Designing and alteration of old denim clothes include decorative addition. The total of 6 styles having an equal number of altered old shirts skirts and trousers were used in the study. It was found that 66.90 percent of female students purchased approximately 1 - 2 pieces of used clothes once every in 4 - 6 months. The most popular products were casual clothes namely jeans of which the satisfactorily pretty styles mainly affected their purchase decision. The result of the analysis on satisfaction towards the altered old denim clothes revealed that the students had strong satisfaction in every style.

The purpose of this study was: 1) to study personal attributes of menopausal women 2) to study food consumption behavior of menopausal women and 3) to compare food consumption behavior of menopausal women : case study at Tambon Na di Muang district in Samut Sakhon province that classified according to the personal attributes such as age marital status education level occupation average income of family per month body mass index (BMI) and personal disease. The population was menopausal women of 1274 people. They had the ages between of 50-60 years those were living in Tambon Na di Muang district in Samut Sakhon province. Using the method of Multi-stage sampling that classified by proportion of menopausal women and age in accordance with criteria of Taro Yamane (1973) had sample groups of 222 people but the sample groups were actually used as 225 people. The use of tool in this research was a questionnaire. The statistics used to data analysis was the frequency value percentage mean standard deviation t-test and F-test for comparison of food consumption behavior with personal attributes of menopausal women and tested the difference by pair samples using Least Square Difference (LSD) that analyzed the data with computer program. The results were found: 1) most of menopausal women group that had the ages between of 50-55 years marital status was married graduated in primary education level worked as employee that had average income of family per month between of 5001-10000 Bath had a normal standard of the BMI value and most people did not have personal disease. 2) menopausal women had food consumption behavior classifying by number of meals found that had food consumption behavior at breakfast lunch and dinner in the maximum level and consumed in time for supper in the minimum level. A type of food consumption such as fish rice green vegetables fresh fruit and soybean oil they cooked by boiling and deep frying method in high level they cooked a flavorless food in moderate level. 3) menopausal women with personal attributes as occupation and average income of family per month had differed there was food consumption behavior that had statistically significant differences level at 0.05. Personal attributes as age marital status education level BMI and personal disease were differed. There was food consumption behavior that had not statistically significant difference level at 0.05.