จำนวน Repository ( 4 )

การพัฒนาผลิตภัณฑ์จากผ้าขาวม้าทอมือ อ่างหิน ชลบุรี
การพัฒนาผลิตภัณฑ์จากผ้าขาวม้าทอมือ อ่างหิน ชลบุรี

The development of loincloth at Ang-Hin Chonburi Stone Basin is to study the pattern of hand-woven cloth and to develop hand-woven cloth products. The area of study cloth loincloth and products of cloth loom hand Chonburi to be developed into a bag product. The results showed that. The information will be used to develop the luggage bag product three patterns of plaid pattern were studied Include Nok Ka Ta pattern Sai Pla Lai pattern and square pattern. The unique colour of the weaving group for design the bag has been developed in a variety of styles and functionalities that can accommodate five types of adolescent behavior. From the focus on the use of working age to study the behavior of the use of existing luggage and increase the usefulness of the use of behavior all models are versatile. Both can be transported for tourism can be inserted. There is a selection of materials other than loincloth to create a variety of materials including sewing so that the parts of the bag are strong especially the ear piece which requires heavy weight and is often damaged before. The first Choosing colors in cool colors. The majority of the sample chose Include Nok Ka Ta pattern (42.5%); they answered that cool tone loincloth was the most suitable tone for producing bag product(65%); the design was the most important factor affecting the purchase decision(60%); the sample mostly used bag when they worked (70%); the useful life of each bag was 2-3 years ( 52.25%); the sample decided to purchase the new bag because the old one was damaged (45%); the most wanted item for the sample was tote bags (42.5%); the suitable material to produce the bag product was leather (61.25%).

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การพัฒนาการตลาดผลิตภัณฑ์ผ้าขาวม้าสู่เชิงพาณิชย์อย่างยั่งยืน
การพัฒนาการตลาดผลิตภัณฑ์ผ้าขาวม้าสู่เชิงพาณิชย์อย่างยั่งยืน

a. The purposes of the study on sustainable marketing development of the hand-woven loincloth products were to explore the buyers’ personal factors of loin products loincloth products marketing the habit of buying Thai tradition children’ clothing and to study the relationship between personal information of buyers of loin products and the marketing of loincloth products including Thai childrens clothing. And the buying habit on Thai childrens clothing. The crosstabs were administered by using the method of convenience sampling to obtain 200 samples at the event called OTOP City 2017 at Muang Thong Thani and Crafts Bangkok 2018 at Bangkok International Trade & Exhibition Center. b. Concerning the selection of samples in this study non-probability sampling method and random or convenient sampling were applied for the reason that they were suitable to access the samples to provide information related to the issues required by the research. Moreover the samples selected often cooperated to provide information more easily. Since the duration and budget of the study were limited the random sample selection was then appropriate for this study. c. The results of the study on the personal factors of the buyers of loincloth products showed that the majority were female aged 35-55 years old with the family income around 20000 - 35000 Baht per month. Most had bachelors’ degrees and worked for private companies and had two children. d. The results of the study revealed the marketing of loincloth products related to traditional Thai clothing sets Thai childrens clothing style and the detailed technique of Thai children clothing. e. Concerning the traditional Thai clothing sets it was found that the samples chose to use the loincloth (100% cotton) as a separate piece (blouses pants shirts’ and skirts) with solid colors such as blue dark blue light blue and bluish green. f. Related to the patterns of Thai children’s clothing style it was found that the samples liked the childrens clothes with collars with short sleeves. g. Regarding the details or techniques of Thai children clothing the samples chose to buy clothes with pockets but without belt ears or crotches. They were supposed to be cylindrical shorts or long-leg pants balloon skirts at knee length or knee cover length. h. As for the decoration materials it was found that the samples liked clothing with plastic buttons (with holes) and invisible plastic zippers. i. The study result on the purchasing behaviors revealed the buying places to buy Thai childrens clothes including clothing stores and shopping malls. Most opportunities to wear and reasons for buying were because they needed to wear to schools and the clothes were also comfortable to wear as well as the price was reasonable 301-500 baht per set. j. The results of the study on the buyers’ personal information of loincloth products classified by the fabric revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. k. The results of the study on the buyers’ personal information of loincloth products classified by the clothing style revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of less than 20000 baht and had one child. l. The results of the study on the buyers’ personal information of loincloth products classified by colors revealed that Thai childrens clothing made of loincloth fabric (100% cotton) had solid colors preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. m. The results of the study on the buyers’ personal information of loincloth products classified by the clothing collars revealed that round-collar shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. n. The results of the study on the buyers’ personal information of loincloth products classified by the clothing sleeves revealed that short-sleeved shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. o. The results of the study on the buyers’ personal information of loincloth products classified by the clothing pockets revealed that the clothing with patched pockets were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had one child. p. The results of the study on the buyers’ personal information of loincloth products classified by the belt ears revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without belt ears and they had two children. q. The results of the study on the buyers’ personal information of loincloth products classified by the clothing crotches revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without the clothing crotches and they had two children. r. The results of the study on the buyers’ personal information of loincloth products and style classified by the short or pant styles revealed that cylindrical shorts or pants were mostly preferred by female private company employee buyers aged 35- 55 years old with their monthly income of less than 20000 baht and had one child. s. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of shorts or pants revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had one child mostly preferred long- leg pants. t. The results of the study on the buyers’ personal information of loincloth products and style classified by the skirt style revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had two children mostly preferred balloon styled skirts. u. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of the skirts revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred knee cover length skirts. v. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing buttons revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred buttons without stems (with holes). w. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing button materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic buttons. x. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing zippers revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred invisible zippers. y. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the zipper materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic zippers. z. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying location revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income less than 20000 baht and had two children. aa. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying opportunities revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one child. bb. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying reason revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one and two children preferred to buy comfortable clothing. cc. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the product price revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had two child preferred 301 – 500 baht per clothing set.

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การพัฒนาผลิตภัณฑ์จากผ้าขาวม้าโดยใช้แนวคิดภูมิปัญญาท้องถิ่นกับแนวคิดการออกแบบแฟชั่นเพื่อพัฒนาอาชีพและผลิตภัณฑ์ชุมชน อำเภอวานรนิวาส จังหวัดสกลนคร
การพัฒนาผลิตภัณฑ์จากผ้าขาวม้าโดยใช้แนวคิดภูมิปัญญาท้องถิ่นกับแนวคิดการออกแบบแฟชั่นเพื่อพัฒนาอาชีพและผลิตภัณฑ์ชุมชน อำเภอวานรนิวาส จังหวัดสกลนคร

Development of local product made from Pahkanmah based on integration of local wisdom and principle of fashion design to promote community career : A case study of Wanon-nivat district Sakon-Nakron province. The aim are Promoted the concept of product development from Pahkanmah development a model of clothing from Pahkanmah based on integration of local wisdom and principle of fashion design and knowledge transfer development of clothing from Pahkanmah to Community of Wanon-nivat district Sakon-Nakron province. There were tree issue 1. Making Knowledge in products development from Pahkanmah to guide the creative product of the community. 2. The communicate knowledge in product creation to community and standardize the product including the addition the target group. 3. Promotes the Innovation of Product design commercial creation create of community identity for potential development and sustainable occupation. Data were analyzed using a descriptive analysis on the concept of local wisdom from a weaving bee Pahkanmah Wanon-nivat District Sakon-Nakron Province with concept of fashion design and analyzed manner statistics data of the questionnaire about the requirement and the contentment that have to build clothes format from Pahkanmah of location in woman working age between 25 year - 35 year the residence is in Bangkok and the perimeter 200 persons amounts for take the data has that to go to apply in designing and produce clothes from Pahkanmah. The results showed that local wisdom from Pahkanmah Wanon-nivat district Sakon-Nakron province have transmitted passed on from generation to generation from production to household appliances then have design and color follow the inventory obtained from the local when bring the products a clothing design then has to use the patchwork technique and applied placement pattern of Pahkanmah the results forms and patterns interesting and appropriate with trend fashions. The community groups to gain knowledge and can use wisdom from Pahkanmah and fashion design idea the inventive uniform for woman to promote community career.

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ความพึงพอใจของผู้บริโภคต่อผลิตภัณฑ์จากผ้าขาวม้าร้อยสี ในเขตเทศบาลตำบลหนองขาว อำเภอท่าม่วง จังหวัดกาญจนบุรี
ความพึงพอใจของผู้บริโภคต่อผลิตภัณฑ์จากผ้าขาวม้าร้อยสี ในเขตเทศบาลตำบลหนองขาว อำเภอท่าม่วง จังหวัดกาญจนบุรี

The objective of this research is to study customers satisfaction to one-hundred color loincloth made in Nongkhao subdistrict Thamuag Kanchanaburi. The data collected from 700 customers by questionnairs were analyzed by describing statistics. The result is shown below The satisfaction of customers to one-hundred colors loincloth were differ between female and male customers had more satisfaction in the product than male customers. Ages of customers were between 31-40 years old and their education were lower than bachelors degree. The reason for buying products was for souvenir. Quality and price of products determined the decision for buying. The satisfaction price is between 120-140 baths per piece. The place for selling should be in tourism places to promote products. Cause for making customers buy products was buying souvenir. Customer got all information of products from mouth to mouth. Most of products that customers bought from shops are one-hundred color loincloth.

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