The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing home (2) personal factors that affecting to decision making for choosing nursing home of senior people. The samples of this study were 400 of senior people who live in Bangkok and provinces nearby. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation T-Test and One-way ANOVA. The results were found that: Most of samples are women marriages age 60-65 years old finished primary schools retirees revenue between 10000 - 20000 baht. They want to stay at their own home and need helpers when they get older and can’t help themselves. They believe they can support their housing expenditure in between 2000 – 10000 baht. They like making merit being independent and simple life. Their opinions about marketing mix; (1) Product they concern about security system in accordance with intentional standard. (2) Price they prefer offering several price level. (3) Place nursing home should located nearby hospitals. (4) Promotion they concern about clear information and housing tour. (5) People or Employee nursing home should have doctors nurses and specialists. (6)

The purposes of this study were to 1) develop a professional skills course for promoting income of the elderly at the senior people club in Uthai district Ayutthaya 2) evaluate the effectiveness of the professional skills course for promoting income of the elderly at the senior people club in Uthai district Ayutthaya and 3) the implementation of the effective professional skills course for promoting income of the elderly at the senior people club in Uthai district Ayutthaya with the target group of 60 people. The research instruments were 1) a professional skills course for promoting income of the elderly comprising six units namely 1) The Elder And The Home Economics professions 2) Foods For Being Rich 3) Clothing and Accessories 4) Home Furniture 5) Herbs and Souvenirs and Professional Training for Additional Income. Other research instruments included the assessment forms to seek for 1) for the suitability 2) the association and the satisfaction of the course. The data were analyzed by the percentage distribution mean and standard deviation. The course development was divided into two phases: 1) the course outline which covered the principles objectives contents applications of the course as well as the course assessment; 2) the course assessment concerning its suitability and association. It was found that the suitability was in good level and the course association rate was higher than the expectation. After the course trial in actual situations and some improvement the course was satisfying and adequately appropriate for implementing with the target group which were 60 senior residents in Uthai district Ayutthaya for three days. The satisfaction for the attending the course was measured and the result revealed high satisfaction toward the professional skills course.