The objectives of this special project were to study of production process of short films reflecting The Footage and to evaluate satisfaction of the short film for reflection The Footage. The data collected from 50 students who were vocational education students grade 3 of division of Communication Arts department of Fine Arts Saowapha Vocational College by using online questionnaire. The statistic to analyze employed frequency percentage average and standard deviation. The result showed that: the short film for social reflection: The Footage had 50 minute and students had satisfaction toward The Footage was at highest level (X ̅=4.25 S.D.=0.03).

This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.