ภาพปกงานวิจัย Customer experience management, value, and satisfaction of customer through government service’s application program
เจ้าของงานวิจัย Holger Kieckbusch Thanaphon Ratchatakulpat Sirikarn Tirasuwanvasee
หมวดหมู่ บริหารธรุกิจ
Subject User satisfaction Computer software
วันที่ตีพิมพ์ 2566
เอกสารประกอบ ดาวน์โหลด
จำนวนเข้าชม 60

The programmer designed the mobile application with a friendly version. Its application is planned for effortless usage and is easy to use, called User experience (UX). The mobile government application aimed to launch to facilitate people for their daily consumption and transaction. However, some functions and interfaces should be developed and customized to the specific user. The government’s mobile application is suggested to explore the Customer experience (CX) to ease and convince people to take advantage of the government mobile application. Using a qualitative and exploratory approach, the interview was conducted with the customer experience to explore the perception and feedback of government applications. A semi-structured interview with 17 participants was conducted to examine the customer experience. These findings provide important implications and input for the government mobile application and user experience development.

APA

Holger Kieckbusch. Thanaphon Ratchatakulpat. Sirikarn Tirasuwanvasee. ( 2566 ). Customer experience management, value, and satisfaction of customer through government service’s application program. มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร.

Chicago

Holger Kieckbusch. Thanaphon Ratchatakulpat. Sirikarn Tirasuwanvasee. Customer experience management, value, and satisfaction of customer through government service’s application program. กรุงเทพมหานคร: มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2566.

MLA

Holger Kieckbusch. Thanaphon Ratchatakulpat. Sirikarn Tirasuwanvasee. Customer experience management, value, and satisfaction of customer through government service’s application program. มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2566.

Vancouver

Holger Kieckbusch. Thanaphon Ratchatakulpat. Sirikarn Tirasuwanvasee. Customer experience management, value, and satisfaction of customer through government service’s application program. มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร; 2566.