The programmer designed the mobile application with a friendly version. Its application is planned for effortless usage and is easy to use, called User experience (UX). The mobile government application aimed to launch to facilitate people for their daily consumption and
transaction. However, some functions and interfaces should be developed and customized to the specific user. The government’s mobile application is suggested to explore the Customer experience (CX) to ease and convince people to take advantage of the government mobile application. Using a qualitative and exploratory approach, the interview was conducted with the customer experience to explore the perception and feedback of government applications. A semi-structured interview with 17 participants was conducted to examine the customer experience. These findings provide important implications and input for the government mobile application and user experience development.
APA
Holger Kieckbusch.
Thanaphon Ratchatakulpat.
Sirikarn Tirasuwanvasee.
( 2566 ).
Customer experience management, value, and satisfaction of customer through government service’s application program.
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร.
Chicago
Holger Kieckbusch.
Thanaphon Ratchatakulpat.
Sirikarn Tirasuwanvasee.
Customer experience management, value, and satisfaction of customer through government service’s application program.
กรุงเทพมหานคร:
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,
2566.
MLA
Holger Kieckbusch.
Thanaphon Ratchatakulpat.
Sirikarn Tirasuwanvasee.
Customer experience management, value, and satisfaction of customer through government service’s application program.
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร,
2566.
Vancouver
Holger Kieckbusch.
Thanaphon Ratchatakulpat.
Sirikarn Tirasuwanvasee.
Customer experience management, value, and satisfaction of customer through government service’s application program.
มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร;
2566.