จำนวน Repository ( 17 )

การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี
การสร้างสรรค์สื่อประชาสัมพันธ์ส่งเสริมการท่องเที่ยวเชิงวัฒนธรรม ประเพณี “กำฟ้า” สืบสานวัฒนธรรมไทยพวน จังหวัดลพบุรี

Research on Creativity media promotion of cultural tourism. Traditional KUM-FAH Thai culture. Lopburi. The objectives of the research are as follows 1) For education and public relations media promoting cultural tourism Kam Fah tradition inherited Thai Phuan culture Lopburi 2) In order to develop the design and production of the public relations media model to promote cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi 3) In order to assess the satisfaction of the public relations media promoting cultural tourism the Kam Fah tradition continues Thai Phuan culture. Lopburi Method Will use quantitative and qualitative study together With research Gathering data from relevant documents textbooks and researches both academic and semi-academic. Before being introduced into the design and development process of new forms of public relations and packaging media Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data Is analyzed. A descriptive essay was also presented The research found that 1) The result of the satisfaction assessment of the new packaging for the target group The satisfaction is at the highest level with an average of 4.56 divided into 2 areas which are the structure design of the packaging The most satisfied with item 1 is the form of packaging structure Overall is suitable for the product. At the highest level with an average of 4.64 and packaging graphic design. The most satisfied with item 1 and no. 5 is a beautiful relaxing eye-catching style and packaging. The media / or identity of the Thai Phuan ethnicity can be used very well. At the highest level with an average of 4.80 2) The result of satisfaction evaluation of the new public relations media of the target group The overall satisfaction is at the highest level with an average of 4.36. The results from the sub-topics of the target group found that the target group has given attention / satisfaction with the public relations medianumber 1 is that they are satisfied with the form of New media releases as a whole The satisfaction was at the highest level with an average of 4.65

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แนวทางการพัฒนาธุรกิจผลิตภัณฑ์ขนมเค้กแบบดั้งเดิมของผู้ประกอบการ ในจังหวัดตรัง
แนวทางการพัฒนาธุรกิจผลิตภัณฑ์ขนมเค้กแบบดั้งเดิมของผู้ประกอบการ ในจังหวัดตรัง

The purposes of this research were : 1) to study the conditions of business operation of traditional cake products of entrepreneurs in Trang Province.2) To study the problems in business operation of traditional cake products of entrepreneurs in Trang Province. 3) To compare the level of problems in business operations of traditional cake products of entrepreneurs in Trang Province classified by business conditions and 4) to present guidelines for the development of business operations of traditional cake products of entrepreneurs in Trang Province. The population is 25 traditional cake products business entrepreneurs in Trang Province. The research instrument was a questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation. One way ANOVA and analyze descriptive data. The results showed that 1) The results showed that: 1) the traditional type of cake in the business is three flavor cakes which has been in business for more than 31 years with a marketing channel as a point of sale. The business has an estimated daily production about 51 100 boxes or more than 151 boxes earning approximately about 100001 200000 baht from product distribution and most of the businesses are located in the commercial area in the city. 2) Entrepreneurs have a high level of business problems. When considering each aspect in descending order it was found that the aspect with the highest mean was finance followed by sales and the least was management.3) Comparison of the level of problems in business operations of traditional cake products of entrepreneurs in Trang province classified by business conditions found that entrepreneurs with different business conditions had no different problems in operating the traditional cake products business in Trang Province except for entrepreneurs with a period of business and the location of the businesses were statistically different at the .05 level. and 4) the guidelines for the development of traditional cake products business of entrepreneurs in Trang Province are entrepreneurs should pay attention to the selection of raw materials that are of constant quality. There should be more beautiful cake designs and more variations. There should be an online ordering channel such as ordering through the website or an application and has a delivery service. There should be a concise accounting of income and expenses and sales are monitored regularly. Employees are encouraged to be professional and able to sustain and maintain their own business values.

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การพัฒนาทุนมนุษย์เพื่อส่งเสริมยุทธศาสตร์การแพทย์แผนไทย ด้านเวชกรรมไทยในเขตพื้นที่ภาคอีสานตอนกลาง
การพัฒนาทุนมนุษย์เพื่อส่งเสริมยุทธศาสตร์การแพทย์แผนไทย ด้านเวชกรรมไทยในเขตพื้นที่ภาคอีสานตอนกลาง

This research aims 1) to study the relationship of human capital development to promote Thai traditional medicine in central north-eastern region 2) to analyze factors effect to human capital development to promote Thai traditional medicine in central north-eastern region 3) to synthesize the relationship of human capital development to promote Thai traditional medicine in central north-eastern region 4) to synthesize the quality of human capital to promote Thai traditional medicine in central north-eastern region. Research methodology is mixed-method in both quantitative and qualitative. Quantitative analysis data collected were 370 samplings from Thai traditional medicine in central north-eastern region; 4 provinces Kalasin Roi Et Mahasara Kham and KhonKaen between August 2017 – April 2018. Statistical analysis was by canonical method for testing dependent and independent variables. Sample was calculated under Krejcie and Morgan (Krejcie and Morgan 1970:608) against 1543 Thai traditional medicines in central north-eastern region. IOC for questionnaire testing validity and reliability were with alpha coefficient more than 0.70. Data analyzed by SPSS 20 calculated mean median mode standard deviation t-test and F-test statistics analysis using canonical correlation test for dependent and independent variables relation. Qualitative analysis data collected by in-depth interview from administrative of Thai Herbal institution the administrative of center of Thai traditional medicine for gathering and examining the quantitative previous data. The results are 1) human capital development has related to Thai traditional medicine for medical treatment in Thai traditional medicine course of study in low range 2) human capital development has related to Thai traditional medicine for medical treatment for practice experience in very low range 3) human capital development has related to Thai traditional medicine for medical treatment in Thai traditional medicine professional status in low range 4) factors influence to human capital development to promote Thai traditional medicine in medical treatment are government supporting policies and remuneration system 5) human capital development has related to Thai traditional medicine for medical treatment in knowing sickness knowing medicine capability of medical knowledge and knowing sickness originated that has related to course of study and certificate granted in medical treatment pharmacy midwifery and Thai massage in high range 6) human capital development has related to Thai traditional medical evolution in government supporting policies and remuneration in very high range.

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ศักยภาพภูมิปัญญาท้องถิ่นด้านอาหารพื้นบ้านของชุมชนแพรกหนามแดง  อำเภออัมพวา จังหวัดสมุทรสงคราม
ศักยภาพภูมิปัญญาท้องถิ่นด้านอาหารพื้นบ้านของชุมชนแพรกหนามแดง อำเภออัมพวา จังหวัดสมุทรสงคราม

The purposes of this research were to investigate the types of local foods of Praknamdaeng Community The potential of local wisdom of the community’s traditional foods in the aspect of raw material resources production process commercial production wisdom transfer in Praknamdaeng Community and Study knowledge of food ingredients method traditional food in Praknamdaeng Community. This research design was survey research conducted by in-depth interviews with 12 local food experts who have lived in six villages of Praknamdaeng Community. Two people per village were purposively selected. The research tools were interview forms a tape recorder and a camera. The data were analyzed by mean percentage and rating scales. The study revealed that 1. There are 132 types of local foods were found and classified into three groups namely main dish dessert as well as preserved and processed foods. 2. As for the potential in raw material resources two types of traditional foods were at a high level and in the aspect of the potential in production process all kinds of the foods were also at a high level preserved and processed foods .From the result of wisdom transfer all types of the foods were at a moderate level 3. As a result of the collection of the knowledge of food ingredients and cooking methods the commonly used meat to cook main dishes were found in the local areas and Meats such as Thai fish tilapia mullet sea catfish snapper mackerel shrimp shrimp shrimp crab sea crab etc. Vegetables such as vegetables vegetables sprout etc. Most sweeteners use coconut milk coconut sugar and sugar. Food preservation and food processing will use raw materials such as fish shrimp and use salt as an ingredient in preserving such as drying preserving by using salt etc. In addition the traditional cooking methods of the local in Praknamdaeng Community most of the red curry dishes are made from curry with local vegetables are used in the local cooking such as hot and sour soup with phak kom hin (Trianthema portulacastrum) hot and sour soup with cha-kram (seablite) hot and sour soup with phak plang (Bacella alba Linn.) hot and sour soup with sano (Sesbania javanica Mig.) flower kaeng liang (spicy herb soup) with phak kom hin (Trianthema portulacastrum) kaeng oom (dill soup) with nam pung do. Nowadays the ready-made curry paste which is available in the market is normally used. If any vegetables used were bitter salty or astringent they would be boiled before cooking. Most of the desserts such as khanom tom (Thai coconut munchkins) khuay buat chi (banana in sweet coconut milk) buat fak thong (pumpkin in sweet coconut milk) soft sweet sticky rice pudding with young coconut meat and tapioca pearl pudding with young coconut meat.There is no easy way to do that. Food preservation and processing were sun-dried fish and deep-fried marinated fish

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การศึกษาความเปลี่ยนแปลงและการดำรงอยู่ของผ้าซิ่นตีนจกไทยวน จังหวัดสระบุรี
การศึกษาความเปลี่ยนแปลงและการดำรงอยู่ของผ้าซิ่นตีนจกไทยวน จังหวัดสระบุรี

This research is a qualitative research. The objective is to study and analyze information about The pattern of Pha Sin Tin Jok (Traditionally Sarong )Thai Yuan Saraburi cloth including the changes and the existence of the Thakok Thai Sarong Saraburi in the present (2017 - 2018). Using the concept of social and cultural change and the theory of globalization concepts for analysis. Research area is Mueang District and Sao Hai District Saraburi. The research population is Weaving sarongs Sarong user and local sages. Analytical study issues are Clothing culture in Thailand Saraburi Promotion from the government Pha Sin Tin Jok (Traditionally) Sarong Thai Yuan Saraburi style and pattern weavers and wisdom transfer. The research results are Saraburi is a province where Thai Yuan people from Chiang Saen Chiang Rai province Settled in the reign of King Rama I of Rattanakosin Due to war and have inherited the lineage until now. In Sao Hai District Saraburi is the district where most Thai people live and has a unique Lanna cultural foundation Whether language lifestyle food and beliefs In the folk textile Has a unique pattern that has been passed down for over 200 years. Clothing culture in Thailand Saraburi There is also a conservative costume. Especially on special occasions The pattern of Pha Sin Tin Jok (Traditionally Sarong )Thai Yuan Saraburi cloth remains the same style. From the era that migrated from Chiang Saen In addition there are other sarong fabrics that are used in everyday life namely woven sarong muk kai and kan. There is a succession of sarong weaving wisdom from the generation to the present most of which are woven with flowers. In the ancient pattern there is a conservation of ancient Pha Sin Tin Jok Thai Yuan Saraburi by re-woven according to the original pattern from the ancient Thai sarong that remains in Saraburi. Pha Sin Tin Jok Thai Yuan Saraburi has been promoted by various government agencies. There may be changes in the times that have changed with the adaptation to various product designs or the application of sarong work to the era. The existence of Thai people in Saraburi has seen the value of wisdom in their ethnicity. Together with promotion from various sectors That encourages Thai people to be proud Inspired in the conservation of Thai culture and arts. The establishment of Thai Folk Culture Hall in Saraburi The new weaving of the Sarawak sarong from the ancient Pha Sin Tin Jok Thai Yuan Saraburi style Including the floating market That shows the existence of the Thai culture of Saraburi living.

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