จำนวน Repository ( 891 )
การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)
This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method an in-depth interview and non-participant observational technique were used for data collection. The sample group composed of nine participants varied in terms of emotional quotient the ability to adapt and recovery after encountering with critical incidents. Professional in three careers an inquiry official psychologist and marketer interviewed the sample group for an in-depth of consumer insight for security equipment. After that the sample group was interviewed again by the researcher. Findings showed that the interviewing technique of the inquiry official was getting to the point quickly giving pressure and making the interviewee fear by using previous criminal cases. While the interviewing technique of the psychologist was being friendly with the interviewee using assumption that might happen and avoided asking the interviewee’s direct experience the marketer’s interviewing technique was paying more attention on the interviewee’s lifestyle and real-life experience. The research also found that the process to reach an in-depth of the consumer insight began with preparing for the interview introducing the interviewer and building a relationship with the interviewee asking questions investigating the problems before verifying information and planning to solve problems or find the opportunity to sale products. The interview should use friendly language suitable for the interviewee building a relaxing atmosphere and giving an opportunity for the interviewee to express his/her opinion.
Development of bone replacement material via nanohydroxyapatite crystal growth on silk fibroin fiber
The objective of this research is to propose a new way to fabricate a composite material for future bone replacement development via growing apatite crystal on silk fibroin fiber. Apatite crystallization on silk fibroin fiber was prepared by precipitation reaction between Ca(NO3)2 solution and (NH4)2HPO4 solution adjusted pH by NH4OH solution. In this work Effect of solution concentration and initial pH values was investigated on apatite crystals. Chicken eggshells were used as calcium source by heating sufficiently powdered eggshells at 1300 °C for 4 h to acquire CaO powders made Ca(NO3)2 solution by dissolving in 65% HNO3 solution. Prepared Ca(NO3)2 solutions were adjusted concentration as 3 levels and were adjusted different pH values of 7 8 and 9 respectively. For processing of apatite crystallization silk fibroin fibers were immersed in Ca(NO3)2 solutions for 30 min. After that (NH4)2HPO4 solutions were added in silk fibroin fibers immersed in Ca(NO3)2 solutions. Reaction time was fixed about 1 min before cleaning to remove impurity precipitates on surface of silk fibroin fiber. Finally apatite crystallization on silk fibroin fibers occurred. The obtained result can conclude morphologies of apatite crystals on silk fibroin fibers was sheets sphere and flower. Solution concentrations and initial pH values directly influenced on Ca/P ratio of obtained apatite crystals by Ca/P ratio increases as increased solution concentrations or increased pH values. Finally research silk fibroin fibers were woven as two patterns of plain weave and twill weave and they were investigated Young’s modulus and tensile strength. The result indicates that Young’s modulus of silk fibroin fiber sheets woven as twill weave and as plain weave were about 616 MPa and 425 Mpa and tensile strengths of them weave were about 40 Mpa and 72 Mpa respectively. The optimum condition of growing apatite crystals on silk fibroin fibers was sample of CP19. Design of silk fibroin fiber with plain weave was an optimum pattern for future biomedical applicaions.
The Development of multimedia and interactive system, through network for learning of opportunities school
This research focuses on development of Multimedia and Interactive System through Network for Learning of Opportunities School. This system used as a channel for students to learn outside the classroom and used as a teaching management tool for teacher. Tools for system development were program Microsoft Visual Studio. Database management system with MySQL. Write commands to work with PHP and Java scripts. For evaluating efficiency of the developed system this research used Sample group to answer questionnaires. The population of research is teachers and students of the Bankamwa school (Weboonratsamakee) in totals 97 people. The result of experiment shows that group is recognized the performance of system in the higher level and the system has efficiency of working.
System development consulting for quality assurance Rajamangala University of Technology Phra Nakhon
The purposes of the research was to develop the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon including found out the quality by the experts and the system users’ satisfaction. The research tools were as follows: 1) the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon 2) quality evaluation form and 3) a questionnaire on users’ satisfaction. Tool for system development of this research were Microsoft FrontPage and Macromedia Flash Version 8.0. The research sampling group consisted of 30 the administers and staffs educational from assurance departments. The results of this research was found that the quality evaluated by experts in content towards the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon was as a good level the average mean was as 4.15 and the standard deviation was as 0.63 in order words. The quality evaluated by experts in multimedia was 4.16 on the average or at a good level and the standard deviation was as 0.41 in order words. The users’ satisfaction on the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon was 3.97 on the average or at a good level and the standard deviation was as 0.06. Therefore the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon was able to be used properly.