The purposes of this research were: 1) to study the individual factors of consumers in Chonburi Province 2) to investigate the marketing mix factors used for purchasing decisions of traditional Chinese pastry cake products of consumers in Chonburi Province 3) to find out the purchase decisions of traditional Chinese pastry cake products of consumers in Chonburi Province 4) to examine factors affecting the purchase decisions of traditional Chinese pastry cake products of consumers in Chonburi Province and 5) to establish guidelines for the development of Chinese pastry cake products for consumers in Chonburi Province. The sample in this study included 400 consumers in Chonburi who chose to buy Chinese pastry cake products and 7 business owners who sold Chinese pastry cake products. The research instruments consisted of questionnaires and interviews. The data were analyzed by using statistical analyses: frequency percentage mean standard deviation chi-square and descriptive data analysis. The results can be summarized as follows: 1) Most of the consumers were female between the age of 31-40 running a private business with an average monthly income of 20001 - 30000 baht and 74% of the study sample reside in Chonburi Province. 2) Overall consumers’ attention for the marketing mix was at a high level. When considering each aspect of the marketing mix factors the results reported that customers’ attention for the marketing mix from the most to the least: location individual price customer service marketing promotion and products. 3) The consumers purchased pastries as gifts or souvenirs for other people. Most of them bought a mix of golden bean paste pie and pumpkin in syrup once a month (3 - 4 pieces about 201 - 500 baht each time). Most consumers bought those desserts for themselves. 4) Factors affecting Chonburi consumers’ purchase decisions for Chinese pastry cake products were as follows: 4.1) The individual factors affecting consumer’s purchase decisions involved gender age occupation and average monthly income. Those factors affected the purchase decisions of Chinese pastry cake products of consumers in Chonburi Province with statistically significant differences at the .05 level. The residence of the consumers however did not result in purchasing decisions of Chinese pastry cake products at the .05 level of significance. 4.2) Marketing mix factors affecting consumers’ purchasing behavior included products price distribution marketing promotion personal factors location and service with significant results at the .05 level. In addition to the guidelines on how to develop Chinese pastry cake products for consumers in Chonburi Province the business owners should improve the pastries to attract market demand. Packaging improvement should be a combination of modern and traditional styles. The price should be various based on the types of products. Also developing distribution channels through social media and the decoration of attractive storefronts with Chinese themes should be implemented. Moreover there should be advertising through social media. Employees should be trained on the product and customer service knowledge. The store must be easily accessible to common people using public transportation. The shop owners should focus on the quality of the customer service and customer satisfaction enhancement.

The purposes of this research were to study the properties of Tei Panan Root suitable for the development of home decor products inspired by Koh Yo woven fabric patterns to conduct the development of home decor from Tei Panan material and to study the satisfaction of experts with home decoration products from Tei Panan root material inspired by the Koh Yo woven fabric patterns. The research began by studying the properties of Tei Panan root material and developing Tei Panan root materials. The most suitable formula was selected. The properties of Tei Panan root material were evaluated to select the most suitable pattern. The researcher designed the home decoration from Tei Panan material inspired by Koh Yo woven fabric pattern dividing to 3 types of lamps including hanging lamps wall lamps and table lamps (3 forms for each type). Five experts were appointed to select the most suitable form for each type. Then home decoration products were created from Tei Panan root material inspired by Koh Yo woven fabric pattern by assigning 10 experts consisting of 5 textile experts and 5 design experts and the product satisfaction was inquired about. The results showed that in the development of properties of Tei Panan root material the most suitable formula was formula 3 and the most suitable pattern was Su Ban Ni Ka pattern (n= 3 60%). The result of the development of home decoration from Panan material inspired by Koh Yo woven fabric pattern classifying hanging lamp form 3 (n=4 80%) wall lamp form 2 (n= 3 60%)and table lamp form 3 (n=3 60%). All 10 experts were satisfied with the home decoration products from Tei Panan root material inspired by Koh Yo woven fabric pattern with highest level in all aspects of satisfaction such as materials design product usability and overall satisfaction with a mean score of 4.56.

งานวิจัยนี้ มีวัตถุประสงค์เพื่อศึกษาอัตราส่วนซูคราโลสทดแทนน้ำตาลทรายในการผลิตผลิตภัณฑ์ น้ำหวานเข้มข้นจากกระเจี๊ยบแดง ศึกษาปริมาณสารสกัดไคโตซานที่เหมาะสมในการยืดอายุการเก็บรักษา ผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดง และศึกษาการยอมรับของผู้บริโภคที่มีต่อการใช้สารสกัด ไคโตซานในการยืดอายุการเก็บรักษาผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดง จากผลการประเมิน คุณภาพทางประสาทสัมผัสผู้ทดสอบชิม 50 คน พบว่า อัตราส่วนซูคราโลสทดแทนน้ำตาลทราย ที่ อัตราส่วน 100 : 0 ผู้ทดสอบให้คะแนนทดสอบชิมคะแนนความชอบเฉลี่ยสูงสุดในด้านกลิ่นรส รสชาติ และ ความชอบโดยรวม เฉลี่ยอยู่ในระดับชอบปานกลาง ค่าความเป็นกรด-ด่าง (pH) มีค่าเท่ากับ 3.00±0.01 และปริมาณแอนโทไซยานิน มีค่าเท่ากับ 0.60±0.02 ศึกษาปริมาณสารสกัดไคโคซานที่เหมาะสมในการยืด อายุน้ำหวานเข้มข้นจากกระเจี๊ยบแดง พบว่าสารสกัดไคโตซาน 0.09% ของปริมาณส่วนผสมทั้งหมด สามารถเก็บรักษาได้เป็นเวลานาน 3 สัปดาห์ โดยมีจำนวนจุลินทรีย์ทั้งหมด และจำนวนยีสต์ รา ไม่เกินตาม มาตรฐานผลิตภัณฑ์ชุมชน และกรมวิทยาศาสตร์การแพทย์กำหนด ศึกษาผลการยอมรับของผู้บริโภคที่มีต่อ การใช้สารสกัดไคโตซานในการยืดอายุการเก็บรักษาผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดง ผู้บริโภค ให้การยอมรับผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดงโดยใช้สารให้ความหวานจากหญ้าหวานกับ ซูคราโลสโดยใช้สารสกัดไคโตซานจากเปลืองกุ้งในการยืดอายุการเก็บรักษา 99% และสนใจซื้อผลิตภัณฑ์ 59%

In order to maintain food and materials including drying products at the original dried condition silica gel can be one choice for absorbing moisture. Most silica gel is packed in an Parcel made from plastic which is difficult to naturally degrade thus causing environmental problems. This research therefore have developed packaging material from agricultural waste corn husks for absorbing moisture from food rice. From the study it was found that the corn husk paper had characteristic of smooth paper surface. When making it into a corn fiber Parcel its maximum moisture absorption from saturated humidity was 9.22±0.92% and it could absorb the moisture from the rice stored at room temperature when compared to the plastic sachet at 8.26±0.50% and 9.30±0.08% respectively. When coated with kaffir lime oil extract the corn husk Parcel had the capability in anti-fungus commonly habituated in corn husks up the concentration of 15000 ppm. It could naturally be degraded within 12 days. Therefore with these advantageous qualification the natural Parcel made of corn husk paper harboring silica is for moisture absorption as sustainable and environmental conservation material.

The purposes of this study were to compare demographics to making purchasing decisions to Japanese skincare products of female consumers in Bangkok and study the marketing communications affected the buying decision Japanese skincare products of female consumers in Bangkok. This research was the quantitative research by using questionnaires from 384 female consumers who previously purchased the product by uses the multi-stage sampling method. The data was analyzed by as frequency percentage mean standard deviation t-test statistic One-Way ANOVA and enter multiple linear regression at the statistical significance level of .05. The results showed that: most of the sample was between 25 - 34 years (35.40%) single status (68.20%) average monthly income of 10001 - 20000 baht (34.10%) education of bachelors degree (55.70%) and work in private companies (48.70%). The average monthly income education level and occupation had different decisions purchasing Japanese skincare products among female consumers with statistical significance at the .05 level. Marketing communication influence female consumers purchasing decision of Japanese skincare products with statistical significance at the .05 level were sales by individuals (29.10%) public relations (18.10%) and promotion (15.80%).