The aim of this research was to develop recipe for butter cake from lowcalories sweeteners instead of sucrose sugar chemical properties of butter cake from low- calories sweeteners instead of sucrose sugar and to study the physical properties of butter cake from low-calories sweeteners instead of sucrose sugar. The use of maltitol syrup to replacement sucrose butter cake low-calories show that 36.28% to 42.47% of carbohydrate content. Decrease in carbohydrate content results in reduced calories. Cake crumb show that the b* value decreases significantly and the a* value is not significantly different. The texture of the butter cake has a higher in hardness and lower in cohesiveness. The Adhesiveness and Springiness are not different. The sensory evaluation scores of butter cakes ranged from 6.95 to 8.61. Appearance color aroma flavor texture and overall liking. The results showed that 40% and 60% of sucrose substitutes were sucrose substitutes. The 80 on all the attributes especially on the flavor. However the use of maltitol syrup substitutes for sucrose. As a result the amount of energy of the butter cake decreased which is beneficial to the health of consumers.

The purposes of this research were 1) To study behavior of customer using Restaurant E-commerce in case study of Muang Nonthaburi District 2) To study customer loyalty in Restaurant E-commerce in case study of Muang Nonthaburi District 3) To study comparing personal factors affecting customer loyalty in Restaurant E-commerce in case study of Muang Nonthaburi District From those aims Researcher has collected sample data of customer using Restaurant E-commerce in case study of Muang Nonthaburi District that using sampling method of certain populations by 400 samples. Using online questionnaire types for close ended question and open ended question and analyzing social science data with statistics analysis program. Study for Percentage Mean Standard Deviation and Hypothesis Testing (t-test) by presenting results in Descriptive Statistics Table and collecting data between April-June 2016. Result of this research customer using Restaurant E-commerce in case study of Muang Nonthaburi District that found The Most is Male age 21-30 years old and have been bachelor degree Single and occupied about official/state enterprise Behavior of using Restaurant E-commerce that found The Most have knowledge/experience for using E-commerce have valued from using E-commerce with Restaurant data searching have trusted for using Restaurant E-commerce level is moderate. And Favorite using Social Media on all Channels that are Website Application and Social Media (3) Customer Loyalty in Restaurant E-commerce in Case Study of Muang Nonthaburi District are summarized 8 sides that are much (Mean=3.92 S.D.= .795)

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

The purpose of this study was to investigate the influence work performance and organizational commitment affecting the resignation of a public bank support in Bangkok. This is survey research was quantitative which its samples consisted of 310 support staff of a public bank in Bangkok responding to the questionnaire as a research tool. Frequency percentage means standard deviation and Multiple Regression Analysis was applied to achieve 0.05 significance level. The research revealed that the majority of the population was male aged 31-40 years old working as employees and had the average monthly income less than or equal to 15000 baht. They had been working with the bank less than 3 years. Largely the analysis of their work performance and organizational commitment as well as the resignation of the employees was at a high level. The hypothesis test showed that the performance factor did not influence the resignation trend of the support staff of a public bank in Bangkok. In addition their organizational commitment influenced the resignation tendency of a public bank in Bangkok.

This research aims 1) to study the relationship of human capital development to promote Thai traditional medicine in central north-eastern region 2) to analyze factors effect to human capital development to promote Thai traditional medicine in central north-eastern region 3) to synthesize the relationship of human capital development to promote Thai traditional medicine in central north-eastern region 4) to synthesize the quality of human capital to promote Thai traditional medicine in central north-eastern region. Research methodology is mixed-method in both quantitative and qualitative. Quantitative analysis data collected were 370 samplings from Thai traditional medicine in central north-eastern region; 4 provinces Kalasin Roi Et Mahasara Kham and KhonKaen between August 2017 – April 2018. Statistical analysis was by canonical method for testing dependent and independent variables. Sample was calculated under Krejcie and Morgan (Krejcie and Morgan 1970:608) against 1543 Thai traditional medicines in central north-eastern region. IOC for questionnaire testing validity and reliability were with alpha coefficient more than 0.70. Data analyzed by SPSS 20 calculated mean median mode standard deviation t-test and F-test statistics analysis using canonical correlation test for dependent and independent variables relation. Qualitative analysis data collected by in-depth interview from administrative of Thai Herbal institution the administrative of center of Thai traditional medicine for gathering and examining the quantitative previous data. The results are 1) human capital development has related to Thai traditional medicine for medical treatment in Thai traditional medicine course of study in low range 2) human capital development has related to Thai traditional medicine for medical treatment for practice experience in very low range 3) human capital development has related to Thai traditional medicine for medical treatment in Thai traditional medicine professional status in low range 4) factors influence to human capital development to promote Thai traditional medicine in medical treatment are government supporting policies and remuneration system 5) human capital development has related to Thai traditional medicine for medical treatment in knowing sickness knowing medicine capability of medical knowledge and knowing sickness originated that has related to course of study and certificate granted in medical treatment pharmacy midwifery and Thai massage in high range 6) human capital development has related to Thai traditional medical evolution in government supporting policies and remuneration in very high range.