The objective of the research was to develop multimedia instruction package on Optical Communication to improve cognitive skills of Thai Qualification Framework for Higher Education (TQF: HEd). The research tools consisted of the teaching documents power-point presentation the experimental set of Optical Communication and the simulation tool of fiber optic analysis. The tools were firstly observed by five experts and evaluated by 18 student sample group who registered in Optical Communication subject in Industrial Education Program of Rajamangala University of Technology Phra Nakhon. The research results showed that 1) the multimedia instruction package for Optical Communication was in a high level (X ̅=4.46S.D.=0.60) and 2) after learning students’ satisfactions were in a high level (X ̅=4.46S.D.=0.50). In conclusion the multimedia instruction package on Optical Communication to cultivate cognitive skills of TQF: HEd can be used effectively for learning and teaching on Optical Communication.

The purposes of this research were to investigate the desired characteristics of the Applied Thai Program’s graduates of the faculty of Liberal Arts and to compare the graduate users’ personal factors. The subjects were business organizations and executive managers. The research tools were questionnaire and interview. The data were analyzed by percentage mean standard deviation and F-test. The findings were as follows: As for employers’ satisfaction towards the graduates’ qualifications the desirable characteristics of the graduates both overall and within each aspect are at the high level ( x= 3.84). Moral and ethical behavior rated the highest desirable characteristics (x= 4.01) followed by domain of psychomotor skills (x= 3.99) as well as interpersonal skills and responsibility (x= 3.84). As for the comparison of the graduate users’ personal factors it was found that: as for types of business organizations the overall mean value of types of business organizations was not different but the mean scores of moral and ethical behavior and domain of psychomotor skills were statistically significant at 0.01 level. As for positions of graduate users the overall mean value of positions of graduate users was statistically significant at 0.01level. Moreover the mean scores of knowledge and university identity were statistically significant at the level 0.01 while the mean scores of moral and ethical behavior mathematical analysis skills communication skills information technology application skills and domain of psychomotor skills were statistically significant at 0.05 level. As for working experiences the overall mean value of working experiences was not different but the mean scores of university identity was statistically significant at the level 0.05. As for working tenure the overall mean value of working tenure was statistically significant at 0.01level. Moreover the mean scores of moral and ethical behavior knowledge cognitive skills interpersonal skills and responsibility mathematical analysis skills communication skills information technology application skills and domain of psychomotor skills were statistically significant at 0.01level while the mean scores of university identity was statistically significant at the level 0.05. As for employers’ needs the first desired characteristics of the graduates were information technology application skills and basic computer knowledge. Thai and English oral communication skills were the second desired characteristics.

The objectives of this study were to (1) investigate entrepreneurs’ needs for preferable qualifications of trainees in the field of English for International Communication and (2) to compare those among entrepreneurs. The data were collected by using a sample consisting of 3 groups including government organizations private enterprises and self-employed business (nine organizations). The tool of this study was questionnaires for 3 topics including academic competence moral and human relationship. The results showed that the entrepreneurs’ needs were at high level to preferable qualifications of trainees in the field of English for academic competence moral and human relationship to increase their know ledge for developing themselves to work in organization honestly and to be friendly with other people and colleague in their work places respectively.In addition comparing needs for trainees’ preferable qualifications among government organizations private enterprises and self-employed business showed that there was no significant difference (P? 0.05). This study concludes that the entrepreneurs’ needs for preferable qualifications of trainees in the field of English for 3 groups were to increase their knowledge for developing themselves to work in organizations honestly and to be friendly with other people and colleague in their work places.

The purpose of this research was to assess the knowledge and understanding utilization and satisfaction of students toward learning activities in flower arrangement subject. The research sample was 93 of the first year students majoring in Home Economics Business Administration and studying the flower arrangement subject in the second semester of the academic year 2013. The research methodology was the rating scale questionnaire. Data were processed and analyzed by frequency percentage and mean. For the assessment of the students’ knowledge and understanding toward learning activities based on Thailand Qualifications Framework in flower arrangement subject it was found that for the numerical analysis skills communication and information technology skills it was at the high level with the mean of 3.90. For the knowledge it was at the high level with the mean of 3.82. For the ethics and moral it was at the high level with the mean of 3.79. For the cognitive skill it was at the high level with the mean of 3.78. For the interpersonal skill and responsibility it was at the high level with the mean of 3.70. For the psychomotor skill it was at the medium level with the mean of 3.42. For the assessment of the students’ utilization toward learning activities based on Thailand Qualifications Framework in flower arrangement subject it was found that for the interpersonal skill and responsibility it was at the high level with the mean of 4.20. For the knowledge it was at the high level with the mean of 3.92. For the numerical analysis skills communication and information technology skills it was at the high level with the mean of 3.84. For the ethics moral and it was at the high level with the mean of 3.77. For the psychomotor skill it was at the high level with the mean of 3.66. For the cognitive skill it was at the medium level with the mean of 3.44. For the assessment of the students’ satisfaction toward learning activities based on Thailand Qualifications Framework in flower arrangement subject it was found that for the interpersonal skill and responsibility and the ethics and moral it was at the high level with the mean of 3.98. For the knowledge it was at the high level with the mean of 3.81. For the numerical analysis skills communication and information technology skills it was at the high level with the mean of 3.72. For the cognitive skill it was at the high level with the mean of 3.56. For the psychomotor skill it was at the medium level with the mean of 3.52.

ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.