ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.

Chemical composition of commercial pasteurized milks contained different fat content (full-fat; FF low-fat; LF and non-fat; NF) was studied. NF contained the lowest fat content (0.12%) with the highest protein content (3.20%). NF exhibited the highest foaming ability and stability. The chemical compositions physical and sensorial properties of chocolate mousse produced from FF LF or NF were also investigated. M-NF had the lowest in fat content resulting in energy reduction when compared with M-FF and M-LF. M-NF also showed the highest firmness and adhesiveness (p<0.05). This was probably due to different chemical composition of pasteurized milk used. For color measurement M-FF showed the highest L* value. However all chocolate mousse samples had no difference likeness score for texture taste and flavor (p>0.05). From the results commercial pasteurized non-fat milk could be not only used for chocolate mousse production without effect on textural and sensorial properties but the energy from fat was also reduced.

The objectives of this research were 1) to study the environment of cooperative education of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakorn and 2) to study the achievement of this cooperative education project towards the development of graduates competency in the first semester of academic year 2012. The research methodology consisted of 2 stages. The first was to study the environment of the cooperative education from both data sources of printed and electronic by comparing their content to the standard of Thai Association for Cooperative Education. The second was to study the achievement of this cooperative education project towards the development of graduates competency by using questionnaires to survey opinions of all stakeholders in this project of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakorn. Three sampling groups were from educational institutes enterprises and students. The number was 211 in total. Analyses applied included social statistics particularly descriptive statistics which were number percentage mean and standard deviation. The most important findings are as follows: 1. With regard to the study the environment of cooperative education of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakorn it was found that it covered all 4 standards of Thai Association for Cooperative Education; that is 1) curriculum of cooperative education 2) supervision of cooperative education 3) students of cooperative education and 4) assessment and evaluation of cooperative education. 2. The study of stakeholders to the achievement of cooperative education of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakorn shows that 1) educational institutes had a very positive attitude 2) enterprises an average attitude and 3) students a very positive attitude. The obstacle affecting the achievement of cooperative education of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakorn was that the university did not have the central to fully manage and support cooperative education for all aspects such as resources learning space supplies human resources and most importantly IT managing system. Also there were problems with correct knowledge towards cooperative education of enterprises and that students did not receive any payment

The objective of this study is to compare three forecasting methods on three agricultural products consisting of fresh whole chicken (include bone no entrails) red meat pork hip section and Jasmine rice. These methods are Simple Exponential Smoothing method Holt’s method and Winter’s method. Data are colleced for a period of 60 months from January 2007 to December 2011. The most suitable forecasting method are the one that shows no residual autocorrelation and gives the lowest MSE MAPE. The results show that Simple Exponential Smoothing method is the most suitable method on three agricultural products due to this method reveals no residual autocorrelation and displays the lowest MSE MAPE.

The main problems of learning skills of a physics I for engineer’s course due to the lack of standard computer assisted instruction multimedia and its abstract nature therein were improved and repelled by using the invented teaching animation modules. Applying the established e-learning multimedia modules to the registered students from many faculties of the Rajamangala University of Technology Phra Nakorn via the learning management system it found that the improvement recipes have appropriate to increase both the learning skills and their highly attitude to this subject. The improved students by the invented media can effectively apply the contents to the higher levels study of concerning subjects.