The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community Amphoe Bang Plama Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism.

The objectives of this research were to 1) study perceived problems of students for educational management of Science and Technology Faculty Rajamangala University of Technology Phra Nakhon 2) compare perceived problems of students for educational management classified by gender students year and field of study and 3) study needs of students for educational management of Science and Technology Faculty. The sample studied were 140 undergraduate students selected by proportional stratified random sampling categorized by students year of study and simple random sampling was also used. The data was collected through questionnaires constructed by researcher. The statistics used for data analysis were mean standard deviation one way analysis of variance and Scheffes multiple comparison method.

เนื่องด้วยงานวิจัยในปัจจุบันเกี่ยวกับการพัฒนาหาสารออกฤทธิ์ทางชีวภาพตัวใหม่เป็นงานที่ได้รับความสนใจ เนื่องจากปัจจุบันมีความต้องการในด้านยาตัวใหม่ เพื่อการรักษาโรคระบาดที่มีความรุนแรง ที่มีการติดเชื้อซ้ำซ้อน หรือมีการดื้อต่อยา ด้วยแนวทางการวิจัยที่ทีมผู้วิจ้ยที่เน้นการศึกษาหาเชื้อจุลินทรีย์ในธรรมชาติที่เจริญเติบโตบนเปลือกทุเรียนและมังคุดที่มีคุณสมบัติในการสร้างสารออกฤทธิ์ชีวภาพ ได้ถูกพัฒนาขึ้นมา เพื่อประโชน์ในการยับยั้งจุลินทรีย์ที่ก่อโรคทั่วไปที่มักก่อปัญหาดังกล่าว จากงานวิจัยที่คณะผู้วิจัยคัดเลือกเชื้อจุลินทรีย์ธรรมชาติที่เจริฐบนเปลือกผลไม้ทั้งสองชนิดนี้มาทดสอบอย่างละ 300 clones หรือสารพันธุ์ ได้พบว่าสามารถคัดแยกแบคทีเรียที่บริสุทธิ์แล้วอย่างน้อย 20 เปอร์เซ็นต์ของทั้งสองกลุ่มจากเปลือกทุเรียนและเปลือกมังคุด ที่มีศักยภาพในการออกฤทธิ์ต้านแบคทีเรียก่อโรค เช่น Stapphylococcus Bacillus และ E.coli โดยให้ผลบอกของการทดสอบด้วยวธี disc diffusion test ในระดับตั้งแต่ +2 เมื่อเทียบกับการยับยั้งการเจริบเติบโตของเชื้อเหล่านี้ด้วยยาปฏิชีวนะ

During the rice processing the possible situations of rice kernel cracking and breakage are commonly occurred and these consequences cause a low marketing price. According to this issue the real-time observation and together with the knowledge base of mechanical properties should be essentially helpful in detection of these defect observations. The objective of this work was established to study the mechanical stress-strain properties of rice kernels via our in-house pneumatic system design. We found that stress-strain of RD6 RD15 Phitsanulok 2 and Khao Dawk Mali 105 were greater than KhaoYipun DOAI with moisture content of 20% w.b. These results tentatively indicated the mechanical stress-strains occurred were from the difference of rice shapes. Moreover we could recognize that the characteristics of these various shapes significantly followed the scaling law of the relation between strain and time. We also found that the breaking force was different value for rice varieties. This parameter obtained can be such a high potential approach that can be used for further developing in the quantitative classification of rice varieties.