The purpose of this Independent Study (IS) is to study and compare the satisfaction of the housing mortgage users of the Kasikornbank PCL at Minburi District in Bangkok Metropolitanregarding product price promotion distribution places and personnel categorized to gender age status education level income occupation housing mortgage usage in other financial institutionsand the amount of credit line needed. The result from the study indicated that the service users collectively showed high level of satisfaction. It was found that the sample group showed high level of satisfaction to 2 topics i.e. highest in the product and followed by the personnel. When comparing service of users having different gender age status education level income and occupation collectively and perspectively it showed statistically insignificant differences while users of housing mortgage in other different financial institutions and users who need different amount of credit line collectively it showed statistically significant difference in satisfaction of the housing mortgage users of the Kasikornbank PCL at Minburi District in Bangkok Metropolitan at the level of 0.05.

The purpose of research is to study media exposures behavior of youths in Bangkok level of media literacy and trend of media literacy after respondents acquired media exposures. The data were collected from 400 senior high school students in Bangkok Then those collected data were analyzed by the descriptive statistic composing of frequency percentage and mean. The methodologies of the study were questionnaires media literacy scale and Likert scale to gain the multi-stage random sampling. The result of the study indicated frequency of samples behavior to media exposures mainly from Internet 1-3 hours a day. Analysis of the data was done by calculating each questioning category in percentage. In this regard most of samples liked to watch television alone at 66.80% surfing Internet 91.5% listening to the radio 85.3% and reading newspaper 92.3%. The reason of media exposures for entertainment is television at 81.30% surfing internet 61.80% and listening to the radio 61.30%. However the main reason of media exposure to get information is newspaper at 46.80%. The prime time of media exposures by watching television and surfing internet is between 8.01 pm to midnight at 60% and 75.30% respectively. In addition the result of the study indicated level of

The objectives of the research titled Bangkok Dwellers Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appealswere to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals2) the attitude of Bangkokians towards fear-bases quit smoking media campaign3) the relationships among media exposure behaviorattitudeand satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female.

The purpose of this study was to examine the image of the Faculty of Mass Communication Technology of Rajamangafa University Technology Phra Nakhon in the perspective of M.6 students in Bangkok area and explore their media exposure knowledge and attitude to the Faculty. The researchers also studied the relationship between students media exposure knowledge and attitude to the Faculty and the image of the Faculty. The research data was gathered through the questionnaire survey from 400 M.6 students in Bangkok area. The sample was selected by the Multi-Stage Sampling Method and the data was analyzed by descriptive statistics using Percentage Mean and Standard Deviation. T-test was used to analyze the hypothesis and ANOVA is used to analyze Pearsons Correlation Coefficient. Significant Differences were encountered at p = 0.05 level.