towards the bakery and the decisive factors affecting the selection of its products around the area of Mahidol University Phutthamonthon District Nakhon Pathom Province. The sample are 400 people and the research instrument was the rating-scale questionnaire administered to investigate the expectation factors and consumer demand towards the bakery and the decisive factors affecting the selection of its products. The statistical devices used to analyze all of the data from the questionnaire were the percentage mean and standard deviation. The results from the expectation factors and consumer demand towards the bakery showed thatthe sample like to have the bakery decorated in a vintage style. The customer service include having some relaxing and eating areas and takeaway. The bakery hours are 09.00 am – 09.00 pm. and it should close on Wednesdays. The price of the products are between 101 - 200 baht. Furthermore tea coffee chocolate cocoa fresh milk should be included in the bakery. From the decisive factors affecting the purchase of the bakery products it revealed that the sample prefers eating or buying cake most. Theconsuming frequency is once a week and the products are bought for only the consumption during 3 pm. – 6 pm. About the product the quality of the bakery must be fresh. The price is fair for the value of the product. The location of the bakery should be accessible and in the community. About the service the waiters or waitresses must greet and welcome customers politely and happily. Moreover the sale promotion is having the members get a discount

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

The purposes of this research were 1) to study the school academic administration of Rajamangala University of Technology Isan 2) to study the correlation between the administrative factors of school academic administration and the university academic administration of Rajamangala University of Technology Isan 3) to study Factors Effecting on the Administration of Academic Affairs of Rajamangala University of Technology Isan 4) to analyze the multiple regression of Factors Effecting on the Administration of Academic Affairs of Rajamangala University of Technology Isan. The sample groups were Teachers and Administrator in Rajamangala University of Technology Isan. The sample groups were 402 Teachers and Administrators selected through Simple Sampling. The research instrument was a 5 level-rating scales questionnaire with the reliabilities of part 2 and 3 were 0.89 and 0.91 respectively. The statistical Techniques employed in data analysis were percentage mean standard deviation Pearson Product Moment Correlation Coefficient and Enter and stepwise Multiple Regression Analysis by using the Computer program. The results were as follows 1. A whole and each part of the University academic administration of Rajamangala University of Technology Isan were high level. 2. The positive relationship of the administrative factors and the school academic administration of Rajamangala University of Technology Isan were high level and significantly at 0.05 3. A whole factors and each part of the academic administration of Rajamangala University of Technology Isan were high level. 4. For the forecast of best factor Enter and stepwise Multiple Regression Analysis it was found that the budget management(x5) characteristics of teachers(x2) University atmosphere(x6) the relationship between University and community (x3) Performance of administrator(x1) and the readiness of University of administration at 0.05 level significance (x4). If showed a stepwise Multiple Regression (R) of 0.80 finally the forecast for the University academic administration was at 64.40 percent. The forecast equations for the University academic administration were as follows: Equation of raw score: Y^ = 0.121+0.234(x5) +0.228(x2)0.113(x6) +0.134(x3) +0.136(x1) +0.112(x4) Equation of standard score: Z^ = 0.297(x5) +0.187(x2) +0.160(x6) +0.163(x3) +0.139(x1) +0.133(x4)