This research aims to develop the new product from a northern local fermented soy bean which were seasoning powder and furikake-rice seasoning and analyze to observe the nutritional chemical component and antioxidant of the products. The fermented soy bean was dried using hot air oven to achieve a required moisture content prior to apply to the new product. The best ratio of the dried fermented soybean powder was of 35%. The sensory test was used to evaluate the customer acceptance in these developed products. The results showed that the panelist moderately like the products with the overall acceptable score of 7 . 8 5±0 . 3 6 for the seasoning powder and 7 . 4 6±0 . 6 7 and 7 . 4 4±1 . 0 1 for furikake-rice seasoning in sesame-seaweed and garlic flavors respectively. The analysis of the nutritional values (protein fat and antioxidant) of the product were analyzed. The result showed that the seasoning powder has the highest values of nutritional values which were 43.80% 19.24% and 3.72 μmol TE/g for protein fat and antioxidant respectively. The furikake-rice seasoning sesame-seaweed have the values of protein fat and antioxidant of 2 9 . 9 0 %9.72% and 1.79 μmol TE/g respectively. The garlic flavor has the values of protein fat and antioxidant of 31.70% 20.51% 1.96 μmol TE/g respectively. The developed product would be continuously produced in a commercial product for the local community since the fermented soybean products have high amount of nutrition especially the protein content.

The development product of dried pickled passion fruit peel aimed to study appropriate production process of dried pickled passion fruit peel to study the preservation and examine the acceptance from the customers. The result showed that the appropriate way to produce dried pickled passion fruit peel was the 30% 40% and 50% of intensity in syrup. With the intensity of syrup started from 30% the appearance color and smell of final product got highest average score. Therefore the production should be slow pickled with 30% of syrup intensity. In terms of preservation there was no microorganism over Thai industrial standard institute of fruits and vegetables 161/2015. Finally most of the customers accepted this product

This research aimed to study consumer demand for food truck consumption decisions and to study food truck investment guidelines a case study: Huai Khwang Chatuchak and Lat Phrao. of 400 persons was a questionnaire. The statistics used were frequency percentage standard deviation. t-test F-test และ Chi-Square (𝑥2) The study found that Most of the consumers are female aged 21-30 years with a bachelors degree. Occupation student / student The cost of using the service per time 101-500 baht frequency for using the service 2-3 times / week The results of the study of consumer demand factors in making decisions on food truck consumption were found that the overall level was at a high level which was found to be the most cost factor. (𝑥̅ = 4.36) Followed by economic factors (𝑥̅ = 4.35) The results of the relationship between demographic factors and food truck service behavior in Bangkok showed that age affected the behavior of choosing to use food trucks in terms of expenses. Times you use food truck service And the frequency of using food truck service The status affects the behavior of choosing to use the food truck service on the cost of each time you use the food truck service. The educational level influenced the behavior of choosing to use the food truck service in terms of the cost of each service used and the frequency of using the service. Occupations affect the behavior of choosing to use food trucks as well as the costs of each time using food trucks. And information sources that affect the decision to use the food truck service Occupational income affects the behavior of choosing to use food truck services on the expenses of each time using food truck services. And the frequency of using food truck service Statistically significant at the 0.05 level.

งานวิจัยนี้ มีวัตถุประสงค์เพื่อศึกษาอัตราส่วนซูคราโลสทดแทนน้ำตาลทรายในการผลิตผลิตภัณฑ์ น้ำหวานเข้มข้นจากกระเจี๊ยบแดง ศึกษาปริมาณสารสกัดไคโตซานที่เหมาะสมในการยืดอายุการเก็บรักษา ผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดง และศึกษาการยอมรับของผู้บริโภคที่มีต่อการใช้สารสกัด ไคโตซานในการยืดอายุการเก็บรักษาผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดง จากผลการประเมิน คุณภาพทางประสาทสัมผัสผู้ทดสอบชิม 50 คน พบว่า อัตราส่วนซูคราโลสทดแทนน้ำตาลทราย ที่ อัตราส่วน 100 : 0 ผู้ทดสอบให้คะแนนทดสอบชิมคะแนนความชอบเฉลี่ยสูงสุดในด้านกลิ่นรส รสชาติ และ ความชอบโดยรวม เฉลี่ยอยู่ในระดับชอบปานกลาง ค่าความเป็นกรด-ด่าง (pH) มีค่าเท่ากับ 3.00±0.01 และปริมาณแอนโทไซยานิน มีค่าเท่ากับ 0.60±0.02 ศึกษาปริมาณสารสกัดไคโคซานที่เหมาะสมในการยืด อายุน้ำหวานเข้มข้นจากกระเจี๊ยบแดง พบว่าสารสกัดไคโตซาน 0.09% ของปริมาณส่วนผสมทั้งหมด สามารถเก็บรักษาได้เป็นเวลานาน 3 สัปดาห์ โดยมีจำนวนจุลินทรีย์ทั้งหมด และจำนวนยีสต์ รา ไม่เกินตาม มาตรฐานผลิตภัณฑ์ชุมชน และกรมวิทยาศาสตร์การแพทย์กำหนด ศึกษาผลการยอมรับของผู้บริโภคที่มีต่อ การใช้สารสกัดไคโตซานในการยืดอายุการเก็บรักษาผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดง ผู้บริโภค ให้การยอมรับผลิตภัณฑ์น้ำหวานเข้มข้นจากกระเจี๊ยบแดงโดยใช้สารให้ความหวานจากหญ้าหวานกับ ซูคราโลสโดยใช้สารสกัดไคโตซานจากเปลืองกุ้งในการยืดอายุการเก็บรักษา 99% และสนใจซื้อผลิตภัณฑ์ 59%

The purposes of this research were : 1) to study the business operations of Mee Korat small business owners in Nakhon Ratchasima Province 2) to identify problems of Mee Korat small business owners in Nakhon Ratchasima Province 3) to compare the business problems’ levels of Mee Korat small business owners in Nakhon Ratchasima Province according to business operation problems and 4) to propose guidelines for developing Mee Korat business of small business owners in Nakhon Ratchasima Province. The research population was 35 Mee Korat small business owners in Nakhon Ratchasima Province. The research instrument was a questionnaire. The statistical analyses used in this study were frequency percentage mean standard deviation and one way analysis of variance. The research results can be summarized as follows: 1) For the business operations of Mee Korat the business owners mainly produced Mee Korat products and sold them together with sauce. They have run the business for 16 years with at least 10 employees using personal selling strategies for the products. According to monthly sales reports there were less than 10000 packs of Mee Korat products and the monthly income became less than 200000 baht. 2) The small business owners faced up to medium level business problems. When considering each problem from the most to the least the problems were products sales production personnel finance and management respectively. 3) The comparison of all the level of business problems of Mee Korat small business owners in Nakhon Ratchasima Province showed that the problems included types of products for selling length of business management number of employees business marketing strategies amount of monthly production and monthly income of the business problems of Mee Korat small business owners in Nakhon Ratchasima Province had no statistically significant differences at the .05 level. And 4) the guidelines for developing Mee Korat business were as follows: The small business owners should improve vermicelli quality to prolong the shelf life of vermicelli and provide a variety of flavors of vermicelli. The small business owners should modernize the types of vermicelli and build an online distribution channel. They should also find lending sources with low interest rates to improve business so as to compete with competitors. There should be an implementation of job rotation for employees/members to increase production capacity. Moreover the small business owners should offer more opportunities in administration for new visionary staff and the former administrators should give advice to new administrators to improve the business growth and compete with more competitors.