The objectives of this study are (1) to investigate the demographic characteristics and decision for service of animal hospitals in Bangkok and (2) to explore the relationship of marketing communication tools and decision for service of animal hospitals in Bangkok. The methodology of this study is survey research. Data are collected through questionnaire. The sample of this study is 400 people consisting mostly of females; those aged 21-30 years; those with married or living together status; those graduated with bachelor’s degree; private employees; and those with monthly income of 10001 to 20000 baht. Questionnaire reliability is tested through Cronbach Alpha Formula. Data are analyzed through descriptive statistics including frequency percentage mean and standard deviation. Quantitative data analysis is conducted through difference testing by using T-test F-test and relationship testing by using Chi-Square with a statis-tical significance level of 0.05. Data are processed through statistical programming. The results of this study indicate high placement of the importance of marketing communication tools affecting service decision making. Sale force and problem awareness have the highest mean scores. Hypothesis testing shows that different personal factors including gender age and monthly income give rise to different decisions in relation to use of service. The relationship testing reveals that the overall marketing communication tools variable is positively related to decision to use service. The relationship between problem awareness and decision to use service is at the highest level.

The objectives of the research were 1) to study marketing communications buying behavior and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers 3) to compare buying behavior with buying decision of consumers and 4) to study marketing communications effect buying decision of Tesco Lotus of consumers in Bangkok. The sample group consisted of 400 consumers at Tesco Lotus. The research instrument was a questionnaire. The statistics from the research were frequency percentage mean standard deviation and Multiple Regression Analysis. Statistical significance level was set .05.The study presented the following results: 1) marketing communication was in high levels consisted of public relations promotion and personal selling 2) the most buying behavior of consumers: lower one a week buying in Saturday and Sunday 18.01-22.00 p.m. buying in supermarket media exposure from television broadcasting buying decision of advertising media 5011000 bath buying and buying for use 3) buying decision of consumers’ Tesco Lotus was in high level including product location and price 4) different age and education had differences on their buying decision of consumers’ Tesco Lotus 5) different buying behavior had differences on their buying decision of consumers’ Tesco Lotus and 6) marketing communications affected buying decision of Tesco Lotus of consumers in Bangkok included public relations promotion and personal selling. An equation in the rawscore form

The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in private sector earning approximately between 10000 to 18000 THB per month. If purchased through a sales person a customer has the privilege to compare products and make informed decision. Also if products are on sale the customer may buy extra items and pay at the counter (otherwise it is purchased through online stores for example: Lazada). The overall participants who decided to purchase lingerie were also at a somewhat moderate level. Participants who decided to purchase lingerie were found to place the most importance on the sales person and the level of service they received. As it’s expected all participants differ in terms of their age education occupation and income. In terms of buying patterns education was the factor with the most influence in correlation with the initial hypothesis. However in terms of other factors such as age occupation and income the differences in these groups and the impact upon their buying habits which deviated from the initial hypothesis. In terms of IMC age was the factor most affected by the use of it in correlation with the initial hypothesis. Other factors such as education occupation and income which again differed from the initial hypothesis. The factors of IMC that relate to advertising are the salesperson themselves; the service they provide to their customers sales promotions special events to promote the product and direct selling. These factors affect the behavior and buying decisions of women’s lingerie which is in accordance with the hypothesis.

The main purposes of setting up food vocational training guidelines for members of Cha-am Municipality Phetchaburi province are: 1) to study needs for food vocational training; 2) to compare different status among group members as well as opinion about food vocational training; and 3) to set up food vocational training guidelines for members of Cha-am Municipality Phetchaburi province. A total of 224 populations in the stud y consist of 5 groups of housewives who are members of food product processing group in Cha-am Municipality Phetchaburi province: Huay Sai Nue Chili Paste Elderly Group Huay Sai Tai Housewife Community Group Ban Yai Cha-am Dried Fish Chili Paste Elderly Group Ban Sapan Hin Group and Look Phra Mae Phosop Vocational group of Cha-am Market community. Tool used in the survey study are questionnaire and interview. Data are analyzed for percentage mean standard deviation F-test ANOVA (One-Way analysis of variance) and the Scheffe method for paired mean comparison. Results of the study show that members of Cha-am Municipal housewi fe community group need to have a place for group training for the duration of 3 days in March particularly in the morning section (09.00-12.00am) of Monday to Friday. They also need public relation of training through broadcasting tower self-application method site study tour and certificates ceremony. The benefit gained is harmony among group members. Training courses of their interest are chili paste making ready-to-drink juice and food processing respectively. Members with different status in group show statistical difference in opinion towar ds needs for food vocational training at significant level of 0.05.