จำนวน Repository ( 1574 )

ปัจจัยส่วนบุคคลและส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจเลือกบ้านพักคนชราของผู้สูงอายุ
ปัจจัยส่วนบุคคลและส่วนประสมทางการตลาดที่มีผลต่อการตัดสินใจเลือกบ้านพักคนชราของผู้สูงอายุ

The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing home (2) personal factors that affecting to decision making for choosing nursing home of senior people. The samples of this study were 400 of senior people who live in Bangkok and provinces nearby. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation T-Test and One-way ANOVA. The results were found that: Most of samples are women marriages age 60-65 years old finished primary schools retirees revenue between 10000 - 20000 baht. They want to stay at their own home and need helpers when they get older and can’t help themselves. They believe they can support their housing expenditure in between 2000 – 10000 baht. They like making merit being independent and simple life. Their opinions about marketing mix; (1) Product they concern about security system in accordance with intentional standard. (2) Price they prefer offering several price level. (3) Place nursing home should located nearby hospitals. (4) Promotion they concern about clear information and housing tour. (5) People or Employee nursing home should have doctors nurses and specialists. (6)

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การศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานคร
การศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานคร

The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly marketing model of the elderly and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean percentage and Standard deviation Inferential statistics and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si Thung Song Hong District Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelors degrees earning average monthly income 5000-10000 baht mainly from their work savings and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities exercises hobbies and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix and most activities were to be more personal. Moreover the promotion should be made on the location marketing process cost and activities respectively. The hypothesis testing revealed that the lifestyles social activities and tourism activities were related to the event marketing of the elderly in Bangkok.

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ผลกระทบการควบคุมคุณภาพตามกรอบมาตรฐานควบคุมคุณภาพฉบับที่ 1 (TSQC1) ที่มีต่อคุณภาพการสอบบัญชี ของสำนักงานสอบบัญชีระหว่างประเทศ (Big 4) และในประเทศ (Non-Big 4) ที่มีต่อคุณภาพการสอบบัญชี ของสำนักงานสอบบัญชีระหว่างประเทศ (Big 4) และในประเทศ (Non-Big 4) ในมุมมองผู้สอบบัญชีที่ได้รับความเห็นชอบจากสำนักงานคณะกรรมการกำกับหลักทรัพย์และตลาดหลักทรัพย์ (ก.ล.ต.) ในประเทศไทย
ผลกระทบการควบคุมคุณภาพตามกรอบมาตรฐานควบคุมคุณภาพฉบับที่ 1 (TSQC1) ที่มีต่อคุณภาพการสอบบัญชี ของสำนักงานสอบบัญชีระหว่างประเทศ (Big 4) และในประเทศ (Non-Big 4) ที่มีต่อคุณภาพการสอบบัญชี ของสำนักงานสอบบัญชีระหว่างประเทศ (Big 4) และในประเทศ (Non-Big 4) ในมุมมองผู้สอบบัญชีที่ได้รับความเห็นชอบจากสำนักงานคณะกรรมการกำกับหลักทรัพย์และตลาดหลักทรัพย์ (ก.ล.ต.) ในประเทศไทย

The objectives of this research is for study of Quality Control in accordance with Quality Control Standard No.1 (TSQC1) and Audit Quality test the difference of Quality Control in accordance with Quality Control Standard No.1 (TSQC1) and Audit Quality test the relationship and positive impact of quality control of audit firm in accordance with Quality Control Standard No.1 (TSQC1) with Overview Audit Quality of Big 4 and Non-Big 4 Auditing Firms. This research is done by give out questionnaires and in-depth interviews method which used populations of 228 auditors certified by the Securities and Exchange Commission in Thailand by receiving 115 replied questionnaires which considered as 50 percent and using Descriptive Statistics T-test Statistics Pearson’s Correlation Coefficient and Stepwise Multiple Regression Analysis The results say that Quality Control in accordance with Quality Control Standard No.1 (TSQC1) in overview and individual element of Big 4 and Non-Big 4 Auditing Firms completely applied. Big 4 Auditing Firms have higher average than Non-Big 4 Auditing Firms highest average is for ethical requirement. Audit Quality both in overview and individual element Big 4 and Non-Big 4 Auditing Firms completely applied. Big 4 Auditing Firms have higher average than Non-Big 4 Auditing Firms highest average is for clearness. From test hypothesis of quality control of auditing firm in accordance with Quality Control Standard No.1 (TSQC1) of Big 4 and Non-Big 4 Auditing Firms is according to assumptions by having differences in all elements while Audit Quality is according to assumptions only one element which is clearness no difference in statistical significant. Quality Control in accordance with Quality Control Standard No.1 (TSQC1) has relationship and positive impact with Audit Quality and from prediction equation find that enhance of audit quality of auditing firm should emphasize to Quality Control in accordance with Quality Control Standard No.1 (TSQC1) in engagement performance and ethical requirement.

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บรรจุภัณฑ์ชานอ้อยต้านเชื้อราด้วยสารสกัดจากขมิ้นชันสำหรับเพาะผักสลัดกรีนคอส
บรรจุภัณฑ์ชานอ้อยต้านเชื้อราด้วยสารสกัดจากขมิ้นชันสำหรับเพาะผักสลัดกรีนคอส

The purpose of this research was to develop bagasse packaging antagonizing fungi with turmeric extract for Green Cos Lettuce cultivation. The bagasse package would incorporated with fungistatic turmeric extract instead of using chemicals at concentrations 0 5000 10000 15000 and 20000 ppm. The packaging characteristics efficiency of turmeric extract and the growth of Green Cos Lettuce determined into the percentage of germination height measurement fungi contamination characteristic were tested under the presence and absent antifungal bagasse The plant seedling spreading onto the surface of the packaging with turmeric extracts could be excelled for -their growth with the induction of germination rate of 92-97 percentages. Turmeric extracts at concentrations of 15000 and 20000 ppm had also expel the emergence of Penicillum sp. inhibit Rhizopus sp. and slow down Colletotrichum sp. Moreover the turmeric extract caused packaging decaying by itself slowly possibly helping in common airborne mold prevention. This green safe material showed the respectably effective for Green Cos Lettuce seedling especially for the fungal pathogen contamination during implantations. This research based on using natural extracts and natural fibers from agricultural waste is thus being ecofriendly nonchemical application of packaging product with easily digested for decent consumers who love their health and care environment.

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การบําบัดน้ำเสียจากชุมชนด้วยระบบเอสบีอาร์ร่วมกับยางพื้นรองเท้า
การบําบัดน้ำเสียจากชุมชนด้วยระบบเอสบีอาร์ร่วมกับยางพื้นรองเท้า

This research has studied the treatment of municipal wastewater with shoe soles as a supporting media for Sequencing Batch Reactor. The objectives of this research were the conditions to for optimize growing Photosynthetic Bacteria (PSB) and understand the treatment efficiencies of municipal wastewater treatment with PSB in Sequencing Batch Reactor (SBR). Three types of shoe soles were applied in this research composed of rubber shoe soles neoprene and EVA and the control without shoe soles. The experimental factors included the essential parameters such as BOD COD SS MLSS MLVSS Phosphorus and Ammonia-Nitrogen. F/M Ratio was adjusted at 0.13 and hydraulic retention time (HRT) was at 5 days. The results indicated that the removal efficiencies of SBR with rubber shoe soles in terms of BOD COD SS phosphorus and ammonia-nitrogen were 87% 80% 94% 53% and 68% respectively. The removal efficiencies of SBR with Neoprene shoe soles in terms of BOD COD SS Phosphorus and Ammonia-Nitrogen were 89% 81% 95% 20% and 73%. The removal efficiencies of SBR with EVA shoe soles in terms of BOD COD SS phosphorus and ammonia-nitrogen were 91% 86% 95% 56% and 74%. The removal efficiencies of SBR without shoe soles in terms of BOD COD SS phosphorus and ammonia-nitrogen were 84% 79% 93% 86% and 67% respectively. The treated wastewater was rather clear low content of suspended solids and no malodor. From overall results the treatment of municipal wastewater by anaerobic sequencing batch reactor with different types of shoe soles was not significant for wastewater treatment efficiencies by anaerobic with any 3 types among of shoes soles can be efficiently applied for municipal wastewater treatment.

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