The purposes of this research were to design contents build both document-based and electronic-based teaching materials and find out the students’ satisfaction towards the use of ASEAN Economic Community related lessons for English writing courses. The sample group consisted of two 30-student sections of totally 60 third-year undergraduate students majoring in English for International Communication faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. After they had tried using the lessons did the document-based exercises answered the first questionnaire tried the electronic-based exercises and answered the second questionnaire their data were analyzed and revealed as follows. 1. The analysis of the first questionnaire revealed that the students’ average satisfaction towards the English writing content lessons was in the highly middle level with 3.15 out of 5 points or 63 per cent. 2. The analysis of the first questionnaire also revealed that the students’ average satisfaction towards the English writing document-based exercises was again in the highly middle level with 3.38 out of 5 points or 67.67 per cent. 3. The analysis of the second questionnaire revealed that the students’ average satisfaction towards the English writing electronic-based exercises was in the high level with 3.65 out of 5 points or 72.98 per cent. In comparison there was a difference of 0.27 points or 5.31 per cent between the students’ satisfaction towards the electronic-based exercises and that towards the document-based exercises implying that the students preferred the electronic-based exercises to the document-based exercises.

This is a research of Independent study on “Integrated Marketing Communications Factors Influence the Decision to Purchase Tablets in the Bangkok Area”. This research aims to study the demographic characteristics of consumers who decided to purchase a tablet electronic device in the Bangkok area their purchasing decision and integrated marketing communications factors which influence the decision to purchase tablets in the Bangkok area. This was a quantitative research study. Data were collected using a questionnaire survey administered to a sample of 400 respondents.

ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the application of marketing communication process as the tool to enhance successful showroom salespersons sales’ techniques. Samples were 10 successful showroom salespersons and 5 showroom sales supervisors of Boonthavorn Ceramic Co.Ltd. Pinklao Boonthavorn Ceramic Co.Ltd. Pinklao Branch . The study was conducted through the observation and interview to gather data for analyzing and presenting as an essay. The independent study yielded the following results: 1) The qualifications of successful showroom salespersons were indifferent from the ideal qualifications of regular salespersons based on Boonthavorn Ceramic 4 core values strategies for building personality. These core values are related first to friendliness as being friendly and helpful person; whereas creativity represented constructive ideas while passion is the determination and enthusiasm and last the expertise that involved skills in performing tasks. Furthermore more qualifications were found as parts of specific personality of successful showroom salespersons such as having a sense of humor and ability to read the house plan. 2) The communication process of successful showroom salespersons mainly focused on the analytical process of customers qualifications by classifying customers based on customers’ buying preferences and habits with follow-up customer service plans that tailored to each customer’s needs. 3) The successful showroom salespersons applied the communication process that Boonthavorn Ceramic Co. Ltd. had been developed for specific sales. Nonetheless they were unable to fully comprehend the proper function and use of this marketing communication tool to derive at full benefit because of their reactive communication with other departments so sale efficiency was under achievement. The above-mentioned statements could be reviewed and edited for the preparation of introductory documents manuals and training materials to further improve overall potentials of showroom salespersons. Furthermore the company had developed the transparent guidelines for managing different departments namely Sales Marketing Communication and Human Resources so they could integrated their performances for better results.

The objective of this study is to compare three forecasting methods on three agricultural products consisting of fresh whole chicken (include bone no entrails) red meat pork hip section and Jasmine rice. These methods are Simple Exponential Smoothing method Holt’s method and Winter’s method. Data are colleced for a period of 60 months from January 2007 to December 2011. The most suitable forecasting method are the one that shows no residual autocorrelation and gives the lowest MSE MAPE. The results show that Simple Exponential Smoothing method is the most suitable method on three agricultural products due to this method reveals no residual autocorrelation and displays the lowest MSE MAPE.

The objective of this research was to survey research data of Rajamangala University of Technology Phra Nakho n that was 1) published 2) cited and 3) published with regard to the collaboration of its researchers with those of other universities in both national and international journals during the years 2008-2011. Such related data was collected from journals that appeared in 1) the database of Thailand Journal Citation Index Centre (TCI) 2) Web of Science database (WoS) and 3) RMUTP Research Journal. Analyses applied included social statistics particularly descriptive statistics which were frequency percentage and weighted score from six indicators. From the survey it was found that there were 559 lecturers and researchers in Rajamangala University of Technology Phra Nakhon. 67 out of 559 (12 per cent of the total) had research work published. The most important findings are as follows: 1. During four years (2008-2011) the university had 80 published research articles. 96.25 percent of the total were published nationally and 3.75 percent internationally. The total weight is 52.88 and the weighted score is 9.46. 2. There was only one article that was cited in a national journal in the year 2010 representing 1.25 percent of the total. The total weight is 1.00 and the weighted score is 0.18. 3. There were 18 articles or 22.50 percent of the total that were produced under the collaboration with researchers from other universities. The total weight is 23.00 and the weighted score is 4.11