The objective of the study was to investigate the training needs of the general public and entrepreneurs including those who worked in professional services in Bangkok and suburbs such as Nonthaburi Samutprakan and Pathumthani that operated in workplace.The method used in this study was using questionnaire to gather information about meetings on various occasions.The participants and the sample were general public and entrepreneurs in the Bangkok and suburb areas. The sample of respondents was selected by random sampling consisting of 400 respondents.The instrument used for data collection was questionnaire related to short training courses. This questionnaire contains five parts as follows: Part 1-general information of respondents; Part 2-needs for short training of general public; Part 3-other interesting topics; Part 4- obstacles and problems for those who did not receive short training; Part 5-recommendations. The analyzed data were calculated by using descriptive statistics: percentage mean standard deviation. The results in the study can be summarized as follows: 1. Most of respondents were female whose age was over than 50 years old. Their education level was lower than bachelor’s degree. They worked as general officers with at least five years working experience. 2. The respondents reported their needs for short-training requirements provided by Rajamangala University of Technology Phra Nakhon. The questions asking the training program requirements include 24 items with 5 rating scales: 1. The least 2. Less 3. Moderate 4. High and 5. The highest. The results show that most respondents needed to participate in short-training programs especially in the highest need on item 3.4 Research and the Development of the Community Innovation (x̄ = 4.7649). The results also report that most respondents were highly interested in participating short training program on 21 categories for example Item 1.6 Innovative Social Science Research Methodologies (44.6%) Item 1.1 The Development of Managing International Culinary Training (34.1%) Item 3.3 Knowledge Management in Community of Practice (31.4%) and Item 3.5 Multidisciplinary Community Development. The results of the study reveal that the respondents with moderately needs were interested in Item 2.5 ASEAN Languages for communication (21.1%) The data analysis of readiness show that the faculty of arts Rajamangala University of Technology Phra Nakhon was capable of organizing these short-training programs on various topics so as to promote learning and to develop a guideline on academic service for society effectively and to prepare the readiness of places staff experts learning resources as well as collaboration network.

This research aims to study the need to open Master’s Degree Faculty of Liberal Arts Rajmangala University of Tehnology Phranakorn and to advise the management of Master’s Degree Program. This study applied a mixed method (a quantitative and qualitative research design). Data were collected by questionnaires and interviewed questions from two groups of participants. The first group comes from 300 participants who graduated in Social Science field interested people and Master’s Degree in Faculty of Liberal Arts stakeholders. The other is from 18 participants who are lecturers knowledgeable and skilled people in English Literacy and from Tourism and Hotel Business sectors. It was found that: 1. All participants preferred Independent Studies which study 30 credits in compulsory and elected subjects and 6 credits in independent study subject to Research Program. Participants in Tourism Major credited on in class lecture procedure and preferred single major program while participants in Hotel and English Major chose outside university and international lecturers and integrated subjects program. 2. Participants in Tourism preferred such curriculum structure 12/6 credits of Thesis or IS 21 credits of Compulsory Subject and 3/9 credits of Elected Subject. Participants in Hotel and Tourism Major agreed to have paper examination to enter to the degree rather than other processes and chose twilight course to study however participants in English Major preferred considering candidate experiences and supported to study on the weekends. 3. Participants in Tourism admired the whole course payment while the others preferred scholarship for conducting the research. When asking about advantages of the programs participants from the interview agreed that they are essential in improving work lives. The researchers also found that the number and the qualification of lecturers responsible for each program are not suitable to open the degree. They have to be merged such as Tourism and Hotel.

This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

The purpose of this study was to study and compare the expectancy of MBA students in faculty of business administration at Rajamangala University of technology Phra Nakhon towarsd the Instructional management in 5 aspects: the curriculumservicepremisesinstructoreand instruct. The students aere classified by gendereducational backgroundoccupationincome major subjectsacademec years curriculumand student achievement. The samples in this research were 186 MBA students.The study participates were seleted by simple random samoling.The 100 item questionnaires of Likerts rating scales was used as the research instrument.Percentagemeanstandard deviationt-test for dependent samplet-test for independent sample F-test and LSDanalysis were statostoca; etjpd tp analyze data.